Adam McCleery
Adam McCleery tracks the money and deals shaping Australia’s advertising and media agencies, focusing on agency pitches, account moves and media buying decisions and how they affect advertiser confidence and commercial outcomes. He is a journalist at AdNews, the advertising trade publication, where his coverage sits at the intersection of finance, media and marketing, with a recurring emphasis on budgets, contracts and settlement figures. Drawing on experience across print, digital and business‑to‑business titles, he writes in a straightforward, deal‑driven style that foregrounds the commercial stakes for agencies, brands and media owners.
Agency pitches, account moves and commercial deals
Much of McCleery’s reporting centres on agency pitch cycles and account transitions, where he follows which brands are reviewing, consolidating or shifting their media and creative relationships. In AdNews pitch round‑ups, he synthesises multiple agency moves into clear summaries, highlighting trends such as advertisers seeking more value from their media budgets and the competitive pressure this creates for holding groups and independents.
His coverage of high‑value commercial deals, including talent contracts and settlements in broadcast media, extends this focus on how specific agreements reshape the financial landscape for media owners and networks.
Media agencies, advertiser confidence and budget cycles
McCleery often reports on how macroeconomic factors and government policy translate into advertising budgets and confidence in the media market. In his coverage of the Federal Budget, he gathers views from agency leaders on how fiscal settings affect advertiser appetite for spending, framing the story around cautious optimism and the absence of any short‑term boost for the sector.
Related pieces on media agencies’ perspectives explore structural barriers to collaboration in television advertising, emphasising that pricing, measurement and platform fragmentation can limit the impact of industry‑level initiatives. Across these stories, he keeps the focus on revenue, investment and risk rather than creative work or campaign messaging.
TV, streaming and platform strategies
McCleery’s beat includes the evolving relationship between traditional broadcasters, streaming platforms and media agencies.
In coverage of television collaboration efforts, he records agencies’ responses to joint initiatives from networks and focuses on whether these moves address structural challenges that affect how budgets are allocated. His reporting on advertiser sentiment towards streaming and subscription offerings tracks ad‑supported tiers and viewing shifts, using milestones such as the surge in ad‑supported subscriptions to illustrate how new models redirect media spend.
When he profiles senior media executives, he frames their commentary around long‑term growth strategies, investment priorities and the commercial logic behind alliances and restructures.
AI, data and ad technology
McCleery also covers the impact of emerging technologies on media buying and agency operations.
In pieces on artificial intelligence, such as his reporting on ChatGPT‑powered ads arriving in Australia, he canvasses agency views on whether to embrace new formats, weighing innovation against brand safety, performance evidence and contractual considerations. His work on data and privacy, including articles on the “cookie conundrum”, approaches technical change through the lens of measurement, audience addressability and the revenue consequences for publishers and platforms. Across these topics, he maintains a finance‑oriented perspective, linking technology shifts back to budgets, commercial risk and the value of agency services.
4 more finance journalists.
Aaron Bell
Aaron Bell stands out for turning broker research and complex market commentary into clear stories for everyday investors. He writes about the Australian share market as a journalist for The Motley Fool Australia and also works as a freelance journalist and editor focused on financial topics and the Australian economy. His beat covers ASX-listed companies and exchange-traded funds. He writes on broker recommendations, valuation changes, price targets, upside forecasts, earnings results, guidance, and share price reactions. He also covers thematic and emerging markets ETFs, NASDAQ-focused funds, and sectors such as space-related industries. In his reporting, he uses numbers, rating changes, and target prices to explain risk, reward, and what has changed in the business.
Adelaide Miller
Adelaide Miller is an award-winning national business reporter at the ABC who stands out for linking markets coverage with accountability reporting on how finance, regulation and corporate decisions affect workers, consumers and small businesses. She covers superannuation, small business obligations, the ASX, global indices, inflation, government debt, investor sentiment, cryptocurrency, corporate conduct, mortgage stress, and consumer impact. She reports on the gap between legislative intent and on-the-ground practice, and she often uses data, live markets context, and direct reporting from affected people. Her background includes ABC Investigations, Background Briefing, and Four Corners. She also has reported on AI-driven political campaigning, Telstra’s Senate inquiry scrutiny, family law, and a personal essay on her grandmother’s dementia. She works across TV, radio, online, and podcast formats.
Adeshola Ore
Adeshola Ore reports on finance and public policy through their effects on everyday life. They are a reporter at the Guardian, covering tax debates, public spending, institutional policy and the communities shaped by them. Their beat also includes politics, rights, social equity, climate, migration, Indigenous policy, agriculture, food safety and public health. Notable reporting has covered bird flu and egg supplies, catastrophic floods, death cap mushroom poisonings, refugee communities, university misconduct and place-naming rules in Tasmania. Earlier work included global climate conferences, international affairs and social policy. Ore reports through live political coverage, ground-level interviews, documents and hearings. They write news features and explainers that clarify complex rules, risks and rights. They also contribute to the Guardian’s daily news podcast, bringing field reporting and interviews with affected communities into wider discussions of politics and policy.
Adrian Suljanovic
Adrian Suljanovic reports on the third-party distribution channel at Broker Daily, focusing on how brokers, lenders, regulators and borrowers interact across mortgage and property markets. His core beat covers broker operations, lender strategy, regulation, tax, affordability, regional housing, technology and leadership. He follows rate changes, enforcement actions, compliance pressures, product shifts and executive appointments, linking them to broker workloads, lender decisions and client outcomes. His reporting also examines deposit barriers, household spending, regional housing trends and the use of non-bank lenders. He produces data-led news, profiles and interviews, with practical attention to how policy, products and technology affect the finance ecosystem. He has written for IFA, Investor Daily and Lawyer’s Weekly, and joined Broker Daily’s mortgages team in 2022.