Sasha Rogelberg
Sasha Rogelberg reports on how business decisions ripple through politics, culture, and everyday life, with a particular focus on how younger workers, consumers, and online communities reshape corporate behavior. She covers the overlap of internet culture, Gen Z, retail, and the future of work for Fortune, and often uses high-profile figures or flashpoint controversies to explain broader shifts in power and risk for businesses.
Business, politics, and reputational risk
Rogelberg frequently examines how political conflict and policy decisions change the practical calculus for companies, especially around travel, public-facing operations, and corporate speech. In a recent piece on business leaders canceling more trips to the U.S. amid geopolitical tensions, she treats cross-border corporate travel as a political and security story as much as a logistics one, highlighting how reputational and safety concerns influence where executives are willing to go. Across her work, she returns to questions of how political polarization, foreign policy disputes, and government actions affect whether businesses feel they can safely expand, host events, or court international customers. Her stories often frame executives, workers, and consumers as navigating the same set of political headwinds, rather than isolating policy coverage from business impact.
Gen Z, internet culture, and the future of work
A core through-line in Rogelberg’s beat is the way Gen Z and always-online culture are reshaping work, ambition, and productivity expectations. Her bio describes her as covering the intersection of internet culture and business, Gen Z, retail, and the future of work, and her recent coverage explores how social media habits, emerging technologies, and youth expectations about mental health and work-life balance challenge traditional management assumptions. She has written about experts who warn that unrestrained digital and AI use is changing how young people think and learn, and how employers need to adjust onboarding, training, and communication to reach a workforce that grew up with smartphones and algorithmic feeds. When she covers executives such as Elon Musk predicting a world where work becomes “optional” because of AI and robotics, she uses those statements not as tech cheerleading but as prompts to ask what this means for identity, purpose, and social stability in a generation entering the labor market now. The result is work-and-labor coverage grounded as much in psychology and education research as in earnings calls.
Retail, consumer behavior, and popular culture
Rogelberg’s retail reporting looks beyond store openings and sales numbers to the cultural narratives behind what people buy and where they spend time. Fortune describes her as covering retail and the intersection of business and popular culture, and her archive includes pieces that connect shopping trends to celebrity influence, TikTok-driven fads, and shifting values around sustainability and wellness. She often uses highly recognizable brands or viral phenomena as entry points into questions about pricing power, brand loyalty, and how much consumers will pay for convenience or identity. That can mean unpacking why certain chains thrive as social gathering spots for young people while others struggle, or analyzing how online backlash changes how retailers talk about political issues, workplace conditions, or environmental commitments. Her coverage tends to foreground the human behaviors behind the metrics—how people discover products, talk about them online, and reward or punish brands that misread the cultural moment.
Health, inequality, and who is left out
Alongside business and culture, Rogelberg occasionally tackles health and demographic stories that highlight uneven gains across the U.S. In Fortune’s health coverage, she has bylines on pieces charting how national progress—for example, a 34% drop in cancer deaths since 1991—can mask deep disparities for hundreds of rural counties that have not shared in that improvement. These stories fit her broader pattern of asking who benefits from headline economic or technological trends and who is excluded, whether the subject is healthcare access, labor-market dynamics, or educational outcomes. She draws on academic research and expert commentary to show how structural factors like geography, funding decisions, and public policy shape life expectancy, opportunity, and long-term wellbeing, and connects those findings back to employers and industries that operate in the affected regions.
Format and approach to reporting
Rogelberg writes short, news-driven stories as well as more thematic features, but across formats she centers clear explanation over insider jargon. Many of her pieces build on a timely news hook—new data, a viral moment, or a striking executive quote—and then widen out to include expert analysis from economists, neuroscientists, or policy specialists. She often threads multiple voices into a single article, balancing academic or regulatory perspectives with commentary from corporate leaders who must respond to the trend at hand. Her questions frequently focus on downstream effects: how a technological prediction might change entry-level work, how a political decision might alter business travel and hiring plans, or how an online fad might pressure a retailer’s supply chain. Across business, politics, culture, and health, her work is distinguished by its attention to younger generations and to the gap between headline narratives and the uneven realities on the ground.
4 more business journalists.
Aarjavee Raaj
Aarjavee Raaj focuses on how corporate decisions, government warnings and economic trends affect everyday Canadians, using clear, data-driven business and related news coverage. She is a CTVNews.ca journalist with experience reporting on arts, culture, business and more, and her name is pronounced Aar-Za-Vee. Her work links institutional and corporate developments to practical consequences for workers, consumers and families, including corporate losses, retail restructuring, tax schemes and compliance warnings. She reports on workplace trends, economic strain, consumer recalls and health impacts, using survey data, charity reports, regulatory notices and clinical stories to show how macroeconomic and policy issues touch daily life. A digital journalist, she keeps to tight headlines, clear summaries of official statements or data, and a steady focus on what developments mean for people who work, shop and rely on public services.
Abigail Adams
Abigail Adams reports human interest stories that follow how sudden conflict, loss and long-running mysteries reshape the lives of ordinary people in everyday settings. She is a writer-reporter on PEOPLE’s Human Interest team, a role she has held since joining the brand in June 2021. Her work centers on routine days that turn into major events, giving equal weight to what happened and the human cost. She covers minor disputes and errands that end in tragedy, sudden accidents, law enforcement and public safety incidents, and missing-person cases with new developments after years of uncertainty. Her reporting is concise, event-led and built around individual lives, often framed with clear emotional cues while staying grounded in verified facts. Business and workplace contexts appear as backdrops, but the person and their circle remain at the heart of the story.
Akshay Kulkarni
Akshay Kulkarni is a data-led reporter who explains how economic, policy and social forces play out in British Columbia through concrete numbers, records and local case histories. He has worked as a journalist at CBC British Columbia since 2021, focusing on business, labour and resource developments, including tariffs, trade rules, corporate strategies and regulatory decisions. His coverage of critical minerals, Amazon’s impact on jobs and wages, and responsible investment links market shifts to the lived experience of workers, consumers and small businesses. He also reports on infrastructure, energy and land use, such as the Site C project and high-value property disputes, and on policy and social systems, including Indigenous deaths in custody, social media use in harm reduction, and mandatory inquests. His stories are built around original interviews and quantitative detail that show how systems affect communities on the ground.
Allison Stephen
Allison Stephen stands out for connecting everyday life with money, work, and the built environment through vivid local examples instead of abstract business coverage. She is a staff writer at Daily Hive, where she covers how jobs, housing, major projects, and consumer experiences shape economic reality on the ground. Housing and real estate are central to her work, including detailed, accessible stories on distinctive homes, high-end rentals, and monthly shifts in home prices and cost of living. She regularly covers employment, especially public-sector and institutional hiring, highlighting well-paid roles and urging readers to act on new opportunities. Her reporting on major civic and recreational projects explains what is being built, how much it costs, and where it stands in approvals. She also writes about local businesses, food, and attractions, using concrete numbers, specific locations, and direct calls to action.