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Sasha Karen

arnnet.com.auAustralia
Interested in
Technology IndustryExecutive AppointmentsVendor ChannelAustralia-New Zealand IT
About

Sasha Karen is a technology journalist at ARN, covering business developments across the IT sector with an emphasis on concrete company moves and who holds responsibility for key roles. Her work sits at the intersection of technology and corporate decision-making, tracking how leadership changes and organisational shifts shape the regional market.

Technology company moves and leadership changes

Karen’s recent coverage includes leadership appointments such as Cursor hiring Pete Short as A/NZ head, reflecting a focus on who is running critical parts of technology businesses and what their remit is. In this type of story she highlights the role being filled and the part of the business it steers, giving readers a clear view of changing accountability inside vendors and providers. This makes her work most relevant when a story hinges on new roles, expanded responsibilities or fresh executive mandates within technology companies.

Business-focused technology coverage

Within the technology beat, Karen writes for a readership that treats IT as a business decision rather than a consumer product. Her stories concentrate on company-level developments—appointments, structural changes and similar news—rather than on lifestyle angles or end-user gadget coverage. She links these developments back to the organisations involved, keeping the emphasis on how decisions inside technology firms affect their operations and the wider market.

Clear, news-driven reporting

Karen’s reporting style is straightforward and news-first, built around the core facts of who, what and where in a corporate announcement. She gives prominence to names, titles and organisational context so readers can quickly understand how an individual fits into a company’s structure. The result is coverage that is most useful when a story needs to signal a defined corporate action—such as a hire or role change—rather than a broad thematic or opinion-led treatment of technology.

Also covering this beat

4 more technology journalists.

AC

Adam Conway

xda-developers.com

Adam Conway stands out for treating consumer tech as systems to experiment with rather than products to set and forget. He is a journalist at XDA who covers phones, networks, and DIY-friendly hardware with a tinkerer’s mindset. His work focuses on hands-on testing, clear explanations, and practical ways to push devices further. He writes in depth about enthusiast hardware such as ESP32-based touchscreens, mesh networking projects, and off-grid communication tools, emphasizing setup, usability, and trade-offs. On the mobile team, he covers Android phones, software updates, and ecosystem changes, digging into network performance, battery behavior, and connectivity features. He also writes detailed how-tos on modding, customization, and configuration, with a focus on risks, prerequisites, and real-world use. His coverage is analytical, enthusiast-focused, and aimed at readers who act on his reporting.

Australia·Technology
AF

Adnan Farooqui

sammobile.com

Adnan Farooqui is a technology journalist at SamMobile whose work centers on Samsung’s hardware, software and strategy, with a focus on what its moves mean for the company’s future. He treats foldable phones as a strategic inflection point, using devices like the Galaxy Z Flip line to examine portfolio strategy, demand, cost and competition, and to track how long Samsung sustains product lines. He also covers the everyday Galaxy ecosystem of phones, tablets, wearables and the software that connects them, following One UI and Android updates, security patches and new features. His reporting ties product news to business decisions, pricing, launch strategy, software support windows and subscription pushes. He blends fast news with analysis, separates confirmed facts from his own reading of events, and uses plain language to frame why Samsung’s choices matter to different buyers.

Australia·Technology
AH

Alexander Haro

theinertia.com

Alexander Haro stands out for surf and ocean culture coverage that focuses on how people really use gear and technology in the water. He writes for surf readers who care about feel, not specs, and he often uses specific surfers, sessions, and waves to show how new equipment, design ideas, and board-building trends change the ride. He writes regularly about surf equipment, especially foiling, and he covers surf craft, foils, and the practical effects of new gear on paddling, speed, and wave connection. His work is short, session-driven, and video-led, with measured, conversational reporting that avoids hype while respecting surf history and newer ideas.

Australia·Technology
AK

Alíz Kovács-Zöldi

amateurphotographer.com

Alíz Kovács-Zöldi covers photography technology where engineering detail meets practical shooting. She writes for Amateur Photographer, focusing on camera gear, optical design and how new hardware shapes the way images are made. She covers camera and lens technology, especially lenses and other core parts of a kit. She looks at how new products are built and what they are designed to do, not just their spec sheets. Her stories stay close to the tech, explaining focal lengths, focusing systems and form factors in clear language. In her piece on Thypoch’s first autofocus lens with three prime focal lengths in one unit, she shows how she explains unconventional gear and its intended use. Her beat is hardware-focused, tracking advances in autofocus, optics and physical design through concrete examples of new cameras and lenses.

Australia·Technology
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