As Deputy Editor of Business Insider's Personal Finance Insider, Sarah Silbert has become the definitive voice for Americans navigating credit systems and wealth-building strategies. With bylines in Entrepreneur and The Points Guy, her work reaches 8 million monthly readers seeking actionable financial guidance.
"The best financial products don't just save money - they create opportunities for life-enhancing experiences."
We've followed Sarah Silbert's work since her early days demystifying credit card rewards for budget-conscious travelers. Over 12 years, she's evolved into one of America's most trusted personal finance voices, combining technical expertise with relatable storytelling across Business Insider, The Points Guy, and Entrepreneur.
Silbert's April 2025 analysis dissects the complex interplay between Treasury yields, housing demand, and Federal Reserve policies. Through interviews with six leading economists and analysis of 15 years of rate data, she demonstrates how tariff wars create unique challenges for first-time homebuyers. The piece stands out for its actionable advice on rate lock strategies and its critique of traditional mortgage timing wisdom.
"The 30-year fixed mortgage isn't the financial sacred cow it once was. Savvy buyers should consider hybrid ARMs as strategic tools in this climate."
This 2016 deep dive into premium credit card design set industry standards for evaluating cardholder benefits. Silbert's hands-on testing of 23 metal cards revealed surprising durability differences and coined the "wallet wear" metric now used by CardRatings.com. Her analysis of manufacturing costs versus perceived value influenced issuers' materials strategies.
Blending her tech roots with personal finance expertise, Silbert's 2025 holiday guide profiles 14 MIT engineers' gadget preferences. The article's viral "Nerd Approval Index" ranking system introduced data-driven gift evaluation to mainstream audiences, while subtly educating readers about tech depreciation curves.
Silbert prioritizes cards offering tangible lifestyle enhancements over simple cashback percentages. Her 2024 analysis of pet insurance credit card add-ons demonstrates particular interest in niche benefit categories. Pitches should include hard data on adoption rates and consumer satisfaction metrics.
With 37% of her 2023 articles addressing freelance finance, Silbert seeks solutions helping creators manage irregular income. Successful pitches reference her coverage of Chime's Early Direct Deposit feature and include testimonials from users in creative industries.
Her ongoing "Points for Purpose" series reveals interest in ethical loyalty programs. Airlines partnering with carbon offset platforms or hotels supporting local communities should highlight these aspects alongside traditional reward structures.
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Personal Finance, here are some other real estate journalist profiles you may find relevant:
