Sarah Jacoby is a health and wellness reporter at TODAY, specializing in stories that bridge medical research and human experience. Her reporting often focuses on systemic healthcare disparities, particularly affecting women and marginalized communities.
Notable Impact: Her 2024 investigation into diagnostic delays for mothers influenced proposed legislation in three states to extend postpartum Medicaid coverage.
Sarah Jacoby has established herself as a versatile health journalist with a focus on human-centered storytelling. We’ve followed her evolution from early roles at Refinery29 and SELF Magazine to her current position at TODAY, where she amplifies public health narratives through empathetic reporting. Her work bridges clinical research and lived experiences, particularly highlighting underrepresented voices in healthcare.
This 2024 piece exemplifies Jacoby’s ability to transform personal health crises into systemic conversations. Through Dawn Qadir’s struggle with undiagnosed gastrointestinal issues, Jacoby exposes gaps in healthcare accessibility for working mothers. The article combines patient interviews with gastroenterologists’ insights, creating a urgent call for improved diagnostic protocols. Its viral spread (2.8M social shares) prompted TODAY to launch a dedicated health equity series.
Jacoby prioritizes stories that reveal how race, gender, and socioeconomic status impact health outcomes. Pitches should include data from peer-reviewed journals paired with diverse patient perspectives. Her recent coverage of postpartum care disparities demonstrates this approach, blending CDC statistics with first-person accounts.
Successful pitches translate complex medical research into relatable narratives. When covering the RSV vaccine rollout, Jacoby used daycare outbreaks as entry points to explain virology concepts. Include expert sources who can contextualize studies for lay audiences.
While specific journalism awards aren’t documented in available sources, Jacoby’s 2024 TODAY series on healthcare disparities has been cited in congressional briefings about maternal health policy reform. Her work is frequently featured in medical school curricula as exemplary science communication.
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Health, here are some other real estate journalist profiles you may find relevant:
