Sarah Christie is a UK-based multimedia journalist specializing in sustainable travel, environmental innovation, and craft technology. As primary contributor to MSN's eco-tourism vertical and co-editor of CruisingKidsUK, she reaches 1.2 million monthly readers through practical guides that make sustainability accessible.
"The best stories show how individual actions create systemic change - a parent choosing sustainable cruise lines or a crafter adopting clean tech directly influences market trends."
Sarah Christie has cultivated a 15-year career blending practical travel guidance with environmental advocacy. Her journey began as co-editor of @CruisingKidsUK, where she developed family-centric cruise content that now garners 250,000 monthly views. This foundation in accessible travel writing expanded to include:
"The true power of journalism lies in making sustainability accessible - whether that's through showing parents how to plan low-impact vacations or demonstrating how laser cutters can upcycle household items."
This 3,200-word deep dive established Christie as an authority on consumer-grade fabrication tools. The article combines hands-on testing across 14 materials (from bamboo to recycled plastics) with market analysis of the personalization economy. Unique methodology included creating 23 sample products tracked through Etsy sales performance. Key finding: Small businesses using LP5 saw 40% faster prototype cycles compared to traditional methods.
Her 8-episode podcast collaboration with environmental scientists broke down complex sustainability concepts for mainstream audiences. Notable episode "Blue Cruising" influenced 3 major cruise lines to adopt closed-loop water systems. Methodology included embedding with marine biologists during 14-day research expeditions.
This interactive guide revolutionized family travel content through its "Access Matrix" rating system - evaluating 57 cruise ships on disability access, dietary accommodations, and environmental policies. The resource gets updated quarterly with data from Christie's network of 300+ parent testers.
Christie prioritizes stories demonstrating resourcefulness, like her laser cutter analysis showing 72% reduced material waste versus traditional crafting. Successful pitches should include lifecycle assessments or upcycling metrics. Example: Her MSN piece on cruise ship textile recycling programs originated from a startup pitch about converting retired sails into playground equipment.
Her award-winning "Craft-Tech" series thrives on juxtapositions like using AI pattern generators with hand-stitching techniques. Effective pitches might explore how VR enhances traditional travel planning or blockchain verifies artisanal supply chains.
With 83% of her cruise content being data-driven, ideal pitches include proprietary datasets like "Hours of Kid Engagement Per Vacation Dollar" metrics. Her popular "Stroller Accessibility Index" for European cities came directly from a tourism board's pitch package.
The Earth Care Show's most shared episode profiled a Bristol community using cruise ship food waste for urban farming. Pitches should highlight scalable micro-solutions rather than abstract climate policies.
Christie rejects 92% of pitches about "Top 10 Packing Tips" or luxury resort features. Her editorial calendar prioritizes under-reported angles like multilingual crisis protocols on family ships or material science breakthroughs in travel gear.
Received from the European Travel Commission for developing the first carbon-neutral content production framework. Her "Green Byline" initiative offsets 120% of digital footprint through partnerships with ocean cleanup NGOs.
This rare honor recognizes her work bridging traditional craftspeople with tech startups. Selection criteria included impact metrics showing 23 craft businesses scaled nationally after featuring in her pieces.
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Travel, here are some other real estate journalist profiles you may find relevant:
