Samuel Gibbs, senior tech journalist at The Guardian, specializes in consumer technology, automotive innovation, and accessible science reporting. With a career spanning TechRadar to one of the UK’s most respected newsrooms, his work influences both industry trends and public understanding.
Gibbs’s British Technology Journalism Award nominations reflect his ability to forecast trends – approach him with insights that shape tomorrow’s tech landscape.
We’ve followed Samuel Gibbs's work as a journalist who bridges the gap between cutting-edge technology and everyday consumer experiences. His career, rooted in demystifying tech for mainstream audiences, reflects a commitment to clarity and depth in an industry often dominated by jargon.
Gibbs began his career at TechRadar, where he honed his ability to dissect automotive and consumer tech innovations. His 2013 analysis of the Ford Kuga’s tech features established his knack for translating engineering marvels into relatable insights. Transitioning to The Guardian, he expanded his scope to cover broader tech trends, including Apple’s product evolution and the societal impact of smartphones.
This analysis of Apple’s 2025 MacBook Air update highlighted Gibbs’s ability to contextualize technical upgrades within market trends. He detailed how the M3 chip’s efficiency redefined portable computing while critiquing the balance between performance and affordability. The article’s influence was evident in its citation by industry analysts predicting shifts in laptop pricing strategies.
Gibbs’s early work at TechRadar showcased his automotive tech expertise. He broke down the Ford Kuga’s adaptive cruise control and parking assist systems, emphasizing their practicality for non-technical drivers. The piece remains a benchmark for automotive journalism, often referenced in discussions about democratizing advanced car technologies.
Examining the $62 billion smartphone accessory market, Gibbs traced its growth from utilitarian cases to AI-integrated wearables. His interviews with industry leaders revealed how accessories now drive smartphone innovation cycles, a perspective later echoed in market research reports.
Gibbs prioritizes technologies with direct user impact. A successful pitch might explore how AI-powered kitchen gadgets reduce food waste, mirroring his analysis of smartphone accessories’ societal effects. Avoid enterprise-focused tools unless they have clear consumer crossover potential.
His Ford Kuga coverage demonstrates interest in practical automotive advances. Pitches could highlight EV charging infrastructure or software updates extending vehicle lifespans. Steer clear of niche motorsport tech without environmental angles.
Gibbs’s science columns emphasize tangible benefits. A study on graphene-based battery tech succeeded because he linked lab breakthroughs to future smartphone battery life. Theoretical physics concepts without near-term applications rarely make his portfolio.
“Gibbs transforms silicon and code into human stories” – Tech Media Awards 2024 jury citation
As a three-time finalist for the British Technology Journalism Awards, Gibbs has been recognized for making complex subjects accessible. His verification by PressContact underscores his reputation in the industry, with a portfolio that consistently drives public discourse on tech adoption.
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