Rosie Fuller shapes global conversations about sustainable adventure through her work at Adventure Travel Magazine. With 83.1K Instagram followers tracking her field reports , she’s become the trusted source for:
"Every pitch should answer two questions: How does this push physical boundaries? How does it protect natural ones?" – Fuller’s editorial guidelines
We’ve followed Rosie Fuller’s work as a defining voice in outdoor journalism, where her reporting blends gritty field experience with nuanced environmental analysis. Her career trajectory reveals a journalist deeply committed to amplifying stories of human endurance and ecological stewardship.
This 2023 profile of polar explorer Sarah McNair-Landry stands as Fuller’s most cited work. Through 14 interview sessions conducted via satellite phone, Fuller documented the logistical and psychological challenges of traversing 600km of Arctic terrain via ski, kayak, and foot. The piece’s innovation lies in its "expedition diary" format, alternating between Landry’s real-time audio logs and Fuller’s contextual analysis of climate change impacts on traditional Arctic routes.
Published in Adventure Travel Magazine’s 2024 sustainability issue, this investigative piece combined product testing data from 23 manufacturers with interviews from Patagonia’s design team. Fuller’s revelation that 68% of "eco-friendly" tents still contained PFAS chemicals sparked industry-wide reform discussions, leading to revised sustainability certifications from the Outdoor Industry Association.
This 2025 data-driven analysis tracked female participation rates in 142 global adventure tourism companies. Fuller’s team developed a proprietary scoring matrix evaluating leadership roles, safety protocols, and pay equity. The article’s accompanying interactive map of female-led expeditions became a recruitment tool for organizations like Women Who Explore.
Pitches should highlight novel approaches to age-old challenges: How does your Arctic navigation tech reduce environmental impact? What biometric monitoring system prevents altitude sickness? Fuller prioritizes innovations tested in extreme conditions, as seen in her coverage of Frostline’s sub-zero weather prediction algorithms [2].
With 73% of her 2024 features highlighting female adventurers, Fuller seeks programs addressing the mentorship gap. Successful pitches demonstrate measurable outcomes, like the Alpine Leadership Initiative’s 40% increase in female guide certifications [2].
Her ongoing "Climate-Proof Adventure" series demands products addressing specific environmental shifts. The winning pitch from TerraGear’s flood-resistant tent line showed 83% better performance in monsoon simulations [2].
Recent work with Sámi reindeer herders informed her criteria for authentic cultural partnerships. Pitches must detail revenue-sharing models and knowledge preservation efforts, as seen in her Yukon First Nations collaboration piece [2].
Following her analysis of Antarctic researchers’ cognitive studies, Fuller seeks evidence-based wellness protocols. The Norwegian Mountaineering Association’s stress-response training module earned coverage through its peer-reviewed validation [2].
"Fuller’s work redefines what outdoor journalism can achieve – it’s science, it’s poetry, it’s a call to action." – 2024 Outdoor Media Awards Jury Citation
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Outdoors, here are some other real estate journalist profiles you may find relevant:
