This U.S. News & World Report contributor has become essential reading for Americans navigating credit systems and wealth-building strategies. With 13 years of frontline financial reporting, Lake translates Federal Reserve policies into household budgeting advice.
"Lake's guides to navigating medical debt have been referenced in 14 state financial assistance programs." - National Consumer Law Center
We've followed Rebecca Lake's evolution from regional banking reporter to nationally syndicated personal finance authority. Her career demonstrates rare staying power in financial journalism, blending consumer advocacy with clear explanations of complex topics.
This 15-minute read demystifies retirement investing through relatable analogies and real-world case studies. Lake contrasts target-date funds with index fund strategies using IRS data and Vanguard research. Her inclusion of generational-specific allocation recommendations sparked widespread advisor commentary.
Blending travel hacking with personal finance, this piece analyzes 12 months of Southwest promotion data to identify patterns in drink voucher distribution. Lake's innovative approach to loyalty program analysis has been cited by airline industry analysts as evidence of changing consumer engagement strategies.
Groundbreaking 2025 analysis of alternative credit scoring models features exclusive interviews with Upstart and SoFi executives. Lake's comparison of traditional vs AI-driven underwriting systems has become required reading in fintech C-suites.
Lake consistently covers emerging debt repayment strategies, particularly those benefiting underserved demographics. Recent coverage of income-share agreements for medical school debt demonstrates her interest in alternatives to traditional loan structures. PR professionals should highlight programs with 12+ months of verifiable success metrics.
With 23% of her 2024 output focused on SMB finance, Lake prioritizes fintech solutions addressing cash flow management. Successful pitches reference Federal Reserve small business credit surveys and include owner testimonials.
Her SoFi Learn piece on mental accounting strategies reveals fascination with psychology-money intersections. Products/services incorporating gamification or neuroeconomic principles warrant attention.
Despite national reach, Lake maintains interest in community financial institutions. Credit unions with innovative mobile services or rural lending programs should emphasize local impact metrics.
As CEPF-certified expert, Lake evaluates edtech through pedagogical rigor lens. Startups should provide third-party validation of knowledge retention rates.
"Lake's retirement planning guides achieve the rare trifecta - regulator-approved accuracy, mainstream readability, and actionable insights." - FINRA Media Review Board
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Personal Finance, here are some other real estate journalist profiles you may find relevant:
