Pooja Shrivastava
Pooja Shrivastava covers business for Asian Trader, focusing on how shifts in consumer sentiment and pricing pressure shape the retail marketplace. Her reporting tracks the connection between economic anxiety, rising costs and day‑to‑day trading conditions for retailers and their customers. She writes in clear, straightforward language that keeps the emphasis on what changing market conditions mean in practice for people on the shop floor.
Consumer sentiment and rising prices
Shrivastava’s recent work includes coverage of falling consumer confidence and the persistent fear of rising prices. In her reporting on consumer sentiment drops and concerns about price increases, she looks at how worries about inflation influence shopping behaviour and spending patterns. She highlights how cautious consumers respond to economic uncertainty, and how that caution filters through to sales, margins and stock decisions.
Her focus on sentiment and pricing places everyday shoppers at the centre of business coverage. Rather than treating macroeconomic trends as abstract numbers, she frames them through their impact on household budgets and the choices people make in stores. That approach helps explain why even modest changes in costs can have a disproportionate effect on confidence and demand.
Business conditions for retailers and shoppers
Writing for a trade audience, Shrivastava’s business coverage pays close attention to the realities facing retailers operating in a high‑cost environment. Her articles examine how inflation, input costs and shifting demand patterns affect both sides of the till: the businesses trying to remain viable and the customers trying to stretch their money further. She reflects the pressures retailers face in balancing competitive pricing with the need to protect profitability.
Across her business beat, she treats economic trends, pricing dynamics and consumer confidence as parts of a single story about trading conditions. She draws out the practical implications of these forces, showing how they influence inventory, promotions and customer footfall. The result is business reporting that links headline economic concerns directly to the everyday experience of running and visiting a shop.
4 more business journalists.
Adam McCulloch
Adam McCulloch covers business developments for Personnel Today, focusing on how changes in the wider economy affect hiring, job creation and workforce planning. He writes for an HR and people-management readership, treating business and labour market news through its impact on recruitment pipelines and day-to-day staffing decisions. He tracks labour market data, job postings and employer confidence as practical signals for employers. His reporting follows employment trends, recruitment cycles and sector shifts in vacancy volumes, linking turning points in hiring to external shocks, uncertainty and global pressures on business confidence. He often connects domestic hiring conditions to geopolitical tension and other international risks. His coverage is concise and news-driven, highlighting key figures, turning points and business implications to give HR and line managers a fast, fact-based view of how business conditions are reshaping recruitment, staffing and workforce plans.
Aidan Fortune
Aidan Fortune is a business journalist who covers the commercial realities of the convenience retail sector for trade title Convenience Store. He focuses on how fascia, supplier and union decisions play out in day-to-day life for independent and franchise retailers. His core beat is the business side of convenience, especially symbol and franchise fascias such as Morrisons Daily and other branded formats. He reports on wholesale supply, franchise terms, retailer recruitment, and how they affect margins, range, service and competitiveness. He covers operational disruption, labour disputes and supply chain risk with a focus on store-level impact and risk management. He also reports on openings, refits and format changes, using individual stores as case studies. His analysis of trading conditions, costs, regulation and category trends is grounded in retailer experience and trade data.
Albert Toth
Albert Toth stands out for business coverage that tracks how boardroom and industrial decisions disrupt everyday life. He reports for The Independent, focusing on the intersection of workplace disputes, transport networks and the wider economy. His business beat centres on the real-world impact of strikes, industrial action and other developments that might otherwise feel abstract. He explains how these stories translate into costs, choices and disruption for the public, using clear, practical language. A core part of his work is service-led reporting on strikes and transport disruption, including guides to upcoming tube walkouts. He organises information around what readers need to plan: dates, routes, affected services and the scale and phases of expected disruption.
Alberto Nardelli
Alberto Nardelli covers the collision between European economic policy and global power politics for Bloomberg, tracking how decisions in Brussels shape trade, industry and business exposure to geopolitical risk. He focuses on EU trade rules and industrial strategy, especially when the bloc deploys tougher tools to manage global competition. His reporting follows how strategies on trade, technology, security, sanctions and sensitive technologies become concrete measures that affect companies, markets and cross-border supply chains. He closely reads official documents, confidential drafts and the fine print of EU decisions, explaining how new instruments are designed, negotiated and presented inside institutions. His work often centers on the EU’s response to China, global trade tensions and measures aimed at de-risking, screening investments and protecting critical infrastructure, with stories that spell out sector exposure, policy levers and the diplomatic context behind key decisions.