Peter Switzer stands as Australia's preeminent voice in practical investment journalism, leading the Switzer Report and Switzer Daily platforms. With three decades of experience, he specializes in translating complex market movements into actionable strategies for retail investors.
Switzer's career began with the founding of his eponymous financial advisory firm in the early 1990s, which evolved into a multimedia empire spanning:
This comprehensive 2025 market outlook demonstrates Switzer's signature blend of macroeconomic analysis and practical portfolio advice. The piece breaks down AMP chief economist Shane Oliver's predictions while adding Switzer's own layer of sector-specific recommendations, particularly regarding the ASX 200's top performers versus small-cap opportunities.
Methodologically, Switzer combines:
"The expected rate cuts should be good for that EX20 ETF that captures the stocks listed 21 to 200 in the S&P/ASX 200... it will be our job over the next 12 months to identify other potential upside stocks not in that top 20 group."
This market update exemplifies Switzer's responsive analysis style, addressing real-time concerns about Trump-era trade policies and their impact on Australian equities. The article provides a risk assessment framework for navigating volatile conditions, emphasizing defensive stock picks while maintaining long-term growth exposure.
In this Switzer Daily piece, Switzer decodes the interplay between US economic indicators and ASX performance. The analysis stands out for its clear explanation of how Australian investors can hedge against foreign market volatility through strategic asset allocation.
Switzer prioritizes locally relevant pitches that demonstrate understanding of RBA policy impacts. Successful examples include his analysis of how APRA lending guidelines affect REIT valuations. Avoid generic global market trends unless directly tied to ASX-listed companies.
With 73% of his 2024 articles focusing on sector rotations, Switzer seeks pitches that identify emerging opportunities in traditionally overlooked industries. His recent mining sector analysis that predicted lithium's rebound demonstrates this preference.
Pitches referencing verifiable data from institutions like the ASX or APRA receive priority. Switzer's collaboration with Jun Bei Liu on growth stock analysis shows his preference for ideas grounded in institutional research.
Despite industry trends, only 2% of Switzer's 2023-2025 articles mention crypto assets. He focuses instead on traditional instruments like bond funds and dividend-paying stocks.
Successful pitches frame complex financial concepts through consumer outcomes, as seen in Switzer's explainer on how interest rate changes affect mortgage holders' investment capacity.
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Finance, here are some other real estate journalist profiles you may find relevant:
