PARK EUN-JEE
Park Eun-jee reports on how financial regulation, capital markets and Korea’s technology-heavy corporate sector intersect, with a steady focus on the points where policy decisions hit real money and volatility. She leads the business coverage as head of the Business Team at the Korea JoongAng Daily and sets the agenda on finance and broader industry stories for the English-language edition. Her work blends close tracking of regulators, major listed companies and investors into clear, grounded coverage that explains both the rules and the balance-sheet impact.
Financial regulation and leveraged markets
A core strand of Park’s reporting follows Korea’s financial authorities as they try to manage market instability created by complex products and concentrated bets.
She covers single-stock leveraged exchange-traded funds tied to Samsung Electronics and SK hynix, detailing proposals to rein in these products amid “wild volatility” in the main bourse and political pressure likening trading in them to casino behavior. In that work she lays out specific regulatory tools - higher minimum deposits for retail investors, tighter limits on price–net asset value gaps and training requirements - while keeping the focus on investor risk and systemic stress.
Her coverage of a regulator’s pledge of 50 trillion won to calm markets after a martial law declaration uses concrete figures and program design to show how authorities aim to stabilize liquidity under extreme conditions.
She returns to enforcement themes in pieces on a regulator finding that MBK had prior knowledge of a credit downgrade on Homeplus, foregrounding findings of misconduct and the implications for private equity oversight. Across these stories she takes the regulator’s perspective seriously but balances it with market metrics, asset size details and the political context around intervention.
Semiconductors, capital spending and corporate power
Another defining area of Park’s work is the semiconductor sector, where she tracks how chipmakers deploy capital and how those decisions reshape Korea’s industrial and financial landscape.
She has reported on Samsung Electronics’ plan to spend at least 110 trillion won on facilities and research and development in a single year, presenting the figure against expectations for chip demand and potential merger and acquisition opportunities. Her coverage of SK hynix includes board approval of multibillion-dollar investments to build new DRAM and NAND facilities and articles on worker sentiment, such as discontent even after a 1,500 percent bonus, tying labor conditions back to profitability and capital expenditure cycles. She follows ownership dynamics as well, documenting BlackRock’s return as the fourth-largest shareholder of SK hynix with a 5 percent stake and treating large foreign investors as key actors in Korea’s chip story.
Park also reports on plant-level strategy, such as Samsung’s expansion of its Cheonan chip packaging facility to support high-bandwidth memory ramp-up, linking factory upgrades to global AI demand and competition in advanced memory. In these pieces she writes straight on numbers, project scope and board decisions and shows how semiconductor balance sheets, workforce issues and investor structures feed into the broader market.
Digital assets, fintech and financial misconduct
Park’s finance beat extends into digital assets, payment platforms and institutional failures, where she treats technology as part of the financial system rather than a separate novelty.
Her story on Bithumb’s 44 billion won blunder covers the impact of a single exchange’s error on the wider digital asset ecosystem, making the scale of the mistake clear while following how regulators and industry respond. She covers Kakao Pay’s move into offering investment products, emphasizing how a consumer-facing payments brand starts to function as an investment gatekeeper and what that means for retail participation.
Financial misconduct and governance lapses feature in her reporting on the NongHyup group being under investigation over a 10.9 billion won embezzlement, where she traces the alleged breach through cooperative structures and supervisory channels. In these stories she stays close to headline figures and formal findings and shows how they feed concerns about consumer protection, platform responsibility and supervisory reach.
Industry, technology and the wider business desk
As business desk chief, Park maintains a broad brief across industry, energy and defense, often framing sector stories through investment numbers, contracts and policy decisions. She has co-written on Korea’s first commercial nuclear reactor, Kori-1, preparing for dismantlement, combining energy policy, decommissioning costs and industrial planning in a straight news format. Her technology coverage includes neuromorphic AI chips developed by KAIST researchers, where she treats the hardware innovation as part of Korea’s bid to stay ahead in advanced computing and positions it alongside existing chip capabilities.
On the defense side, she covers the government’s planned 35.7 million dollar investment to upgrade FA-50 fighter jets and Hanwha Systems’ 867 million dollar radar deal tied to Saudi Arabia’s Cheongung II order, anchoring stories in contract size, export significance and supplier capabilities. She also writes on institutional roles within the English-language press market, including the Foreign Language Newspapers Association’s awards, which situate the masthead in a community of outlets.
Her long tenure at the Korea JoongAng Daily business desk underpins this range: she now oversees coverage while continuing to file detailed stories herself, keeping finance, heavy industry and tech within one continuous brief.
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