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Mia Rogers

bandt.com.auAustralia
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Marketing TechnologyAdvertising IndustryCreative AgenciesIndustry Platforms
About

Mia Rogers covers technology for B&T, with a focus on how new tools and platforms shape the work of agencies, brands, and the broader marketing and advertising industry.

Technology inside creative and agency workflows

Rogers writes on technology developments that sit close to creative practice and agency operations. One of her pieces looks at Paper Moose launching its Moose Review and Portal products as the agency marks its 15-year anniversary, spotlighting how a creative shop builds its own technology to support its work. Her coverage uses examples like this to show technology as part of the everyday toolkit of modern agencies, rather than as standalone consumer tech.

Linking product launches to industry milestones

Her reporting ties technology launches to moments of change or celebration within the industry, such as anniversaries and other milestones. In the Paper Moose story, the debut of the Moose Review and Portal tools is framed alongside the agency’s 15-year mark, underscoring how software and platforms can accompany periods of growth or repositioning.

She places these updates within the trade context of B&T, where technology is tracked for its impact on marketing, media, and advertising businesses.

A trade-focused technology lens

Working within a specialist marketing and advertising masthead, Rogers treats technology as an enabler for commercial creativity and client service. Her beat sits at the point where platforms, portals, and review tools meet agency culture and client relationships. That lens makes her coverage distinct from general technology reporting, grounding new products in the needs and realities of the communications industry.

Also covering this beat

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Adam Conway stands out for treating consumer tech as systems to experiment with rather than products to set and forget. He is a journalist at XDA who covers phones, networks, and DIY-friendly hardware with a tinkerer’s mindset. His work focuses on hands-on testing, clear explanations, and practical ways to push devices further. He writes in depth about enthusiast hardware such as ESP32-based touchscreens, mesh networking projects, and off-grid communication tools, emphasizing setup, usability, and trade-offs. On the mobile team, he covers Android phones, software updates, and ecosystem changes, digging into network performance, battery behavior, and connectivity features. He also writes detailed how-tos on modding, customization, and configuration, with a focus on risks, prerequisites, and real-world use. His coverage is analytical, enthusiast-focused, and aimed at readers who act on his reporting.

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Adnan Farooqui

sammobile.com

Adnan Farooqui is a technology journalist at SamMobile whose work centers on Samsung’s hardware, software and strategy, with a focus on what its moves mean for the company’s future. He treats foldable phones as a strategic inflection point, using devices like the Galaxy Z Flip line to examine portfolio strategy, demand, cost and competition, and to track how long Samsung sustains product lines. He also covers the everyday Galaxy ecosystem of phones, tablets, wearables and the software that connects them, following One UI and Android updates, security patches and new features. His reporting ties product news to business decisions, pricing, launch strategy, software support windows and subscription pushes. He blends fast news with analysis, separates confirmed facts from his own reading of events, and uses plain language to frame why Samsung’s choices matter to different buyers.

Australia·Technology
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Alex Heath

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Alex Heath covers the AI race and the tech industry’s inside conversation through scoops, internal documents, product roadmaps, and interviews with leaders. He founded Sources in 2025, an independent newsletter and podcast about artificial intelligence, platform strategy, AI talent, compute, search, agent-based interfaces, and experimental hardware. His reporting examines companies including Meta, Google, OpenAI, Apple, Amazon, and X, and explains how their internal decisions affect products, talent, users, and the broader tech ecosystem. He has interviewed Mark Zuckerberg, Demis Hassabis, Sam Altman, and Daniel Ek. Before Sources, he spent more than a decade at Business Insider, The Information, and The Verge. He covered Facebook, Snap, Twitter, apps, and streaming services, then led reporting on major technology companies. His Command Line newsletter developed the inside-conversation approach he now uses at Sources. He also co-hosts ACCESS and uses AI tools to support drafting and editing.

Australia·Technology
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Alexander Haro

theinertia.com

Alexander Haro stands out for surf and ocean culture coverage that focuses on how people really use gear and technology in the water. He writes for surf readers who care about feel, not specs, and he often uses specific surfers, sessions, and waves to show how new equipment, design ideas, and board-building trends change the ride. He writes regularly about surf equipment, especially foiling, and he covers surf craft, foils, and the practical effects of new gear on paddling, speed, and wave connection. His work is short, session-driven, and video-led, with measured, conversational reporting that avoids hype while respecting surf history and newer ideas.

Australia·Technology
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