As editor of Managing Intellectual Property, Walters deciphers complex legal developments for global brand strategists and legal teams. His coverage focuses on:
We've followed Max Walters' evolution from local court reporter to one of Europe's most influential IP journalists. His work at Managing Intellectual Property has redefined how legal professionals engage with trademark and copyright developments.
In this career retrospective, Walters demystifies intellectual property through consumer-facing examples like counterfeit fashion and streaming rights. His analysis of the EU's Digital Single Market directive demonstrates rare ability to translate legalese into business impact assessments. The piece remains essential reading for PR teams positioning tech compliance stories.
Blending procedural analysis with human interest, this Gazette piece established Walters' signature approach to legal journalism. His coverage of the UK Supreme Court's AI copyright ruling set industry standards for explaining precedent-setting decisions to non-specialist audiences.
Walters' profile in Managing IP's team directory reveals his editorial philosophy: "IP is unique in being both highly technical and universally relatable." This dual lens informs his commissioning choices, prioritizing stories that balance legal nuance with commercial relevance.
Walters consistently prioritizes EU-wide trademark developments over national cases. His analysis of the EUIPO's 2024 anti-counterfeiting campaign demonstrated particular interest in cross-border enforcement mechanisms. PR professionals should highlight multinational registration strategies or pan-European brand protection initiatives.
The editor's deep dive into Article 17 of the EU Copyright Directive reveals appetite for stories examining creator compensation in streaming ecosystems. Successful pitches will connect platform policies to artist revenue models, particularly in music and interactive media.
While Walters rarely covers pure patent law, his reporting on the Unwired Planet vs Huawei case showcased interest in SEP licensing's macroeconomic impacts. Focus pitches on how dispute resolutions affect consumer pricing or R&D investment.
His commentary on the Red Bull can trademark case illustrates opportunities in design-to-market strategies. PR angles should connect legal protections to retail shelf performance or manufacturing partnerships.
Walters' university lecture series informs his coverage of skills gaps in IP law. Corporate social responsibility stories around legal training programs or diversity in patent filings consistently capture his attention.
"The test of good IP journalism is making Alicante rulings relevant to Birmingham boardrooms. Max Walters' work consistently clears that bar." - Managing IP Awards Committee
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Law, here are some other real estate journalist profiles you may find relevant:
