This Montreal-based journalist (SIGMA-RH, Ricardo) masterfully intertwines food systems with cultural preservation. Her 15-year career evolution from recipe developer to content strategist reveals three core pillars:
Focus on proposals that:
"Every meal tells a story of people, place, and perseverance."
We've followed Marie-Claude Marsolais's work as she redefines food journalism through a lens of cultural preservation and modern sustainability. Her career embodies Quebec's evolving media landscape, blending culinary expertise with narrative-driven content creation.
This 2024 piece exemplifies Marsolais' ability to translate corporate sustainability achievements into compelling narratives. By framing SIGMA-RH's EcoVadis recognition within Quebec's broader green economy movement, she created a blueprint for authentic ESG storytelling. The article's impact led to a 37% increase in partnership inquiries according to internal metrics [9].
Marsolais prioritizes stories that showcase Quebec's unique terroir. Successful pitches highlight local producers innovating within seasonal constraints, like her Instagram series on winter greenhouse operations [2]. Avoid generic "Canadian food" angles lacking regional specificity.
Her SIGMA-RH work demonstrates interest in how companies preserve Quebecois identity through HR practices. Pitch case studies where language policies or benefit structures reinforce cultural values, mirroring her analysis of francophone tech startups [9].
"The true measure of culinary journalism lies in its power to sustain communities, not just palates."
