As Editorial Director at IT Pro, Maggie Holland shapes coverage of enterprise technology with a focus on measurable business outcomes. Her work consistently bridges the gap between technical innovation and executive decision-making.
With bylines reaching 2.3 million monthly enterprise IT decision-makers, Holland’s work remains essential reading for understanding how technology reshapes modern business paradigms.
We’ve followed Maggie Holland’s trajectory as one of the UK’s most respected technology journalists, observing how her work bridges the gap between enterprise innovation and actionable business insights. With a career spanning over two decades, she has become a cornerstone of IT Pro’s editorial vision while shaping conversations around cloud computing, sustainable tech, and leadership in digital transformation.
This 2024 deep dive into a century-old French lingerie company’s Snowflake implementation demonstrates Holland’s ability to translate technical cloud architectures into relatable business outcomes. By focusing on employee satisfaction metrics alongside ROI, she highlighted how data modernization impacts organizational culture—a perspective often overlooked in pure-play tech analysis. The piece became a benchmark for CXO-level discussions about balancing technological ambition with human-centric change management.
Published through PressContact’s platform, this 2025 op-ed dissected Kaseya’s partner ecosystem strategy with rare candor. Holland drew from six months of interviews with MSPs to argue that sustainable channel growth requires curating partner competencies rather than chasing vanity metrics. Her comparison of revenue-per-partner ratios across verticals provided sales teams with a new framework for evaluating partnership health.
Holland’s real-time coverage of Snowflake’s marquee event showcased her talent for distilling keynote announcements into actionable insights. By contextualizing product launches like Snowflake’s AI Marketplace within broader trends of data democratization, she provided IT leaders with a roadmap for evaluating vendor roadmaps against their digital transformation timetables.
Holland prioritizes case studies demonstrating how cloud adoption improves workforce collaboration or upskilling opportunities. For example, her Snowflake coverage emphasized a 40% reduction in manual data entry tasks. PR professionals should highlight metrics linking technical implementations to staff retention or operational agility.
While many journalists focus on AI’s technical capabilities, Holland seeks examples of SMEs implementing ethical AI governance. Pitches should address challenges like bias mitigation in datasets smaller than 1TB—a pain point she explored in her 2023 Red Hat Summit analysis.
Her ongoing interest in environmental tech manifests in pieces scrutinizing Scope 3 emissions tracking. Successful pitches will showcase tools helping companies audit cloud providers’ carbon footprints or optimize data center energy use without compromising performance.
“The best enterprise tech journalism doesn’t just explain what’s new—it reveals what’s possible when technology aligns with human ambition.”
Case Study: The 100-plus-year-old French lingerie brand aims to breathe new life into its business - and employee satisfaction - by using Snowflake as its data foundation…
While partners are like profit fuel to any business with a channel-centric sales model, it’s important not to simply grow for the sake of it
Live Blog: The 2024 Snowflake Data Cloud Summit is a wrap – here's everything that happened in San Francisco
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Tech, here are some other real estate journalist profiles you may find relevant:
