Maddie McGay
Maddie McGay covers the intersection of the housing market and everyday life, focusing on how homes, neighborhoods and local businesses shape the experience of living in North Jersey for NorthJersey.com and The Record. Her reporting combines data-driven real estate coverage with vivid profiles of notable properties and community landmarks to show both what is happening in the market and why it matters.
Real estate market, pricing and affordability
McGay regularly tracks how New Jersey’s housing market is performing, producing monthly and seasonal updates that follow active listings, sales activity and inventory across the state. In her April and May real estate updates, she reports on the continued growth in active listings and explains what new inventory means for buyers and sellers. Her August coverage notes that real estate activity began to slow, breaking down what changed and how it shows up in price cuts and reduced competition.
She covers mortgage rates and financing conditions in accessible terms, as in her explainer on why a 7% mortgage rate has become the “new normal” for New Jersey homebuyers. That piece connects national rate movements to what prospective buyers in the state actually face, framing complex financial dynamics in plain language and concrete scenarios. McGay extends this lens to broader affordability and supply issues, including a housing report card that gave North Jersey an “F” for homebuilding and affordability and her breakdown of the factors behind that grade.
Across these stories, she positions herself as a guide through market data, using clear explanations and headline summaries such as “Here’s what happened” and “Your real estate update” to keep readers focused on practical implications.
Historic, notable and luxury properties
A defining strand of McGay’s work is her focus on properties with history, character or cultural resonance, especially in North Jersey’s older towns and neighborhoods. She has written about a Hoboken brownstone once purchased by Frank Sinatra that was listed for sale, highlighting both its celebrity connection and its role in the area’s urban fabric. In Sussex County, she covered an 1883 general store hitting the market, emphasizing its status as a beloved local landmark and what its sale could mean for the community.
Her coverage of a Montclair mansion once owned by a New Jersey aviation pioneer similarly ties a high-end listing to the region’s industrial and social history.
McGay does not treat these homes as isolated curiosities; she situates them within broader patterns of neighborhood change, pricing and demand. When she points readers to historic home tour events across North Jersey, she invites them to step inside notable houses and understand their architecture and stories in person. Her work on rankings of “best places to live” in the state also connects property values, amenities and town character, showing how certain North Jersey communities have earned recognition and what that means for residents considering a move.
Collectively, these pieces build a picture of the region’s housing stock where luxury, heritage and everyday living overlap.
North Jersey living, culture and experiences
Alongside traditional real estate stories, McGay writes features that broaden “living in North Jersey” beyond buying and selling a home. Her “North Jersey Living” newsletter curates articles and tips that celebrate local life, from housing trends to cultural and leisure activities. She has produced a large summer bucket list of things to do in New Jersey, assembling a service-oriented guide that encourages residents to make the most of the season with events, attractions and day-trip ideas. In another piece, she recommends hotels in New Jersey for a last-minute place to stay during the 2026 FIFA World Cup, framing lodging options around a major global event hosted in the region.
McGay also covers local creative communities and media, including contests to vote for North Jersey’s top content creators and profiles of individual creators who serve as guides to “hidden gems” in places like Newark. Her list of books set in New Jersey offers another way into the region, using fiction and narrative non-fiction as lenses on local settings and culture. These stories extend her beat into lifestyle and entertainment while staying anchored in place: the focus remains on what makes North Jersey distinctive and how residents can experience it, whether through a home purchase, a historic tour, a hotel stay or a summer reading list.
Beat focus and reporting style
Across her work, McGay is consistently described as the real estate reporter for NorthJersey.com and The Record, covering “all things worth celebrating about living in North Jersey”. That description matches her output: regular market updates, mortgage and affordability explainers, coverage of historic and luxury listings, and lifestyle guides that turn housing and location into lived experience. She favors clear, direct headlines that promise concrete takeaways, such as “Your real estate update,” “Here’s why,” “Here’s what happened” and “Step inside”.
Her stories frequently combine numeric detail - prices, rates, grades and listing counts - with narrative elements about history, architecture and community life, making her coverage distinct from purely transactional real estate reporting.
4 more real estate journalists.
Aaron Elstein
Aaron Elstein brings a Wall Street reporter’s eye to commercial real estate. He is a senior reporter at Crain’s New York Business, where he covers large office towers, Midtown corridors, landlords, lenders, investors and regulators. His reporting shows how ownership decisions, bank balance sheets, capital markets and regulation shape property values and risk. He also covers banking, finance and Wall Street, including bank mergers and investment firms. Before joining Crain’s in 2003, he wrote Heard on the Street columns for The Wall Street Journal and covered bank mergers for American Banker. Elstein reports by closely reading footnotes, contracts, regulatory filings and legal documents. His investigative work has examined executive payments, pension funds, tax enforcement and tenant harassment. His coverage places deals, disputes and enforcement actions within broader financial and property cycles.
Aaron Moselle
Aaron Moselle covers housing and community development for WHYY’s PlanPhilly, filing for radio and the web. He stands out for connecting market data and government action to displacement, affordable homes, and the daily questions facing renters and homeowners. His core beat is housing affordability and market strain, including high mortgage rates, rising prices, tax assessments, and what they mean for buyers, sellers, and renters. He also reports on preserving and creating affordable housing, neighborhood rehab efforts, major real estate deals, and the effect of property sales on residents. His work often uses direct sourcing, plain language, and service journalism to make policy and finance clear.
Aarthi Swaminathan
Aarthi Swaminathan is a personal finance reporter at MarketWatch whose distinctive beat connects residential real estate with household budgets. She covers housing prices, affordability, mortgage rates, financing, insurance, remodeling and the costs of owning a home. Her reporting examines overvalued and fast-rising markets, ZIP-code trends, second-home sellers, builders, developers and buyers facing higher borrowing costs. She also follows Gen Z buyers, owners trapped in weakening condo markets and neighborhood conflicts over development. Her work pairs data-driven housing analysis with detailed case studies of buyers, owners and sellers. She explains complex market data in clear, accessible language and writes news features, personal-finance explainers, Economic Report stories, The Big Move and New American Playbook. She won a silver award for Best Collection of Work by an Individual Covering Residential Real Estate.
Abbey Ferguson
Abbey Ferguson stands out for reporting how major commercial moves and redevelopment plans reshape the built environment, especially the real estate deals that reveal what land and retail space are worth. She covers Central Texas commercial real estate and development for KWTX, with recent stories on land valuation, major transactions, retail redevelopment, and infrastructure planning. Her work has tracked an $80 million data center site offer in Hill County, a prospective Trader Joe’s location in Waco, and a planning project using artificial intelligence to predict traffic patterns. She writes as a news reporter, staying close to the numbers, public records, brokers, officials, and landowners. Her stories turn contract prices, appraisal data, and listing history into plain explanations of what buyers are betting on and how those deals affect surrounding property owners and nearby businesses.