LBB Editorial
LBB Editorial is the shared byline the Little Black Book newsroom uses for house-written coverage of advertising, media and marketing, with a strong focus on how technology is reshaping the industry. Rather than a single named reporter, it is the outlet’s collective voice for news, case studies and company moves across creative, production and media businesses, especially where tools, platforms and data change how campaigns are made and delivered.
House news on agency, brand and platform moves
Under the LBB Editorial byline, the team produces short, news-led pieces on senior appointments, company launches and structural changes across the advertising and marketing ecosystem. In the story on former Menulog Australia CMO Simon Cheng joining Prince Group, for example, the coverage highlights how his marketplace and digital marketing experience is intended to accelerate the group’s growth, signalling a consistent interest in leaders with strong technology and e‑commerce backgrounds. This format repeats across similar appointment stories, which emphasise a subject’s track record in digital, data and platform-led marketing as much as their creative credentials.
The tone is concise and informational, designed to log industry moves rather than interrogate them, with enough strategic context for readers to understand why the move matters to the business and its clients.
Coverage of technology’s role in creative and media work
LBB Editorial also carries a large share of the masthead’s reporting on how technology underpins modern advertising practice. Recent headlines under this byline track themes including the use of data and automation in media planning, the integration of commerce and delivery platforms into brand strategy, and the adoption of new tools in production, from virtual environments to AI-assisted workflows. These pieces often sit at the intersection of creativity and infrastructure: they look at how agencies, platforms and brands collaborate around martech, adtech and retail media rather than treating technology as a separate, purely technical beat.
The result is coverage that links tools and platforms directly to campaign outcomes, audience behaviour and commercial impact.
Profiles and case-based storytelling across the marketing supply chain
Beyond straight news, LBB Editorial regularly publishes feature-style profiles and case studies spanning agencies, production companies, in‑house brand teams and technology providers. These stories tend to be structured around a concrete project or client brief and then unpack the strategy, creative approach and execution, including the technology and data that made it possible. Across recent work, recurring subjects include platform partnerships between brands and delivery or marketplace apps, the use of analytics to optimise creative and media in real time, and the operational changes required inside organisations to make better use of digital tools. The writing stays close to practitioners, foregrounding the perspectives of marketers, creatives and technologists who are directly responsible for the work.
Thought leadership and explainers for an industry audience
LBB Editorial also functions as the banner for the masthead’s explainers and thought-leadership pieces on emerging trends. These articles often give a structured overview of topics such as AI in advertising, programmatic innovation, measurement, or the evolution of digital commerce, using industry examples and campaign references to keep the discussion grounded. The emphasis is on practical implications rather than abstract theory: how a shift in platforms, privacy rules or consumer behaviour translates into new responsibilities for agencies, new expectations on brand CMOs and product leads, or new opportunities for media and production partners.
Across this work, the editorial voice is neutral and trade-focused, aiming to help practitioners navigate technological change rather than advocate for specific vendors.
4 more technology journalists.
Adam Conway
Adam Conway stands out for treating consumer tech as systems to experiment with rather than products to set and forget. He is a journalist at XDA who covers phones, networks, and DIY-friendly hardware with a tinkerer’s mindset. His work focuses on hands-on testing, clear explanations, and practical ways to push devices further. He writes in depth about enthusiast hardware such as ESP32-based touchscreens, mesh networking projects, and off-grid communication tools, emphasizing setup, usability, and trade-offs. On the mobile team, he covers Android phones, software updates, and ecosystem changes, digging into network performance, battery behavior, and connectivity features. He also writes detailed how-tos on modding, customization, and configuration, with a focus on risks, prerequisites, and real-world use. His coverage is analytical, enthusiast-focused, and aimed at readers who act on his reporting.
Adnan Farooqui
Adnan Farooqui is a technology journalist at SamMobile whose work centers on Samsung’s hardware, software and strategy, with a focus on what its moves mean for the company’s future. He treats foldable phones as a strategic inflection point, using devices like the Galaxy Z Flip line to examine portfolio strategy, demand, cost and competition, and to track how long Samsung sustains product lines. He also covers the everyday Galaxy ecosystem of phones, tablets, wearables and the software that connects them, following One UI and Android updates, security patches and new features. His reporting ties product news to business decisions, pricing, launch strategy, software support windows and subscription pushes. He blends fast news with analysis, separates confirmed facts from his own reading of events, and uses plain language to frame why Samsung’s choices matter to different buyers.
Alex Heath
Alex Heath covers the AI race and the tech industry’s inside conversation through scoops, internal documents, product roadmaps, and interviews with leaders. He founded Sources in 2025, an independent newsletter and podcast about artificial intelligence, platform strategy, AI talent, compute, search, agent-based interfaces, and experimental hardware. His reporting examines companies including Meta, Google, OpenAI, Apple, Amazon, and X, and explains how their internal decisions affect products, talent, users, and the broader tech ecosystem. He has interviewed Mark Zuckerberg, Demis Hassabis, Sam Altman, and Daniel Ek. Before Sources, he spent more than a decade at Business Insider, The Information, and The Verge. He covered Facebook, Snap, Twitter, apps, and streaming services, then led reporting on major technology companies. His Command Line newsletter developed the inside-conversation approach he now uses at Sources. He also co-hosts ACCESS and uses AI tools to support drafting and editing.
Alexander Haro
Alexander Haro stands out for surf and ocean culture coverage that focuses on how people really use gear and technology in the water. He writes for surf readers who care about feel, not specs, and he often uses specific surfers, sessions, and waves to show how new equipment, design ideas, and board-building trends change the ride. He writes regularly about surf equipment, especially foiling, and he covers surf craft, foils, and the practical effects of new gear on paddling, speed, and wave connection. His work is short, session-driven, and video-led, with measured, conversational reporting that avoids hype while respecting surf history and newer ideas.