Kit Pulliam
Kit Pulliam connects housing, banking and markets, writing about how property, credit and cash flow shape household finances rather than treating real estate as a standalone beat. Their work combines banking expertise with clear, service-style explanations, using stories about homes, insurance and investing to show what policy shifts and market moves mean for ordinary savers and homeowners.
Factory-built homes, zoning and housing supply
Pulliam’s coverage of manufactured and modular housing focuses on how building methods and local regulations affect the U.S. housing shortage. In a recent piece on factory-built homes, they traced how annual shipments fell from a peak of more than 500,000 units in the 1970s to roughly 100,000 by 2025, tying that decline directly to zoning rules that restrict where these homes can go.
The article explains the difference between manufactured housing built entirely in factories and modular homes finished on-site, stressing that many are designed to resemble traditional stick-built houses while still facing regulatory barriers. Their reporting on researchers warning the U.S. is heading toward building millions more homes than demand supports extends that lens, highlighting how mismatches between construction, zoning and household formation can create winners and losers across owners, renters and builders.
Home insurance, claims disputes and homeowner risk
Pulliam often uses individual homeowner stories to illustrate how insurance and legal structures can amplify financial strain. In a story about Tyler Perry paying an $18,000 lien for an 81-year-old woman whose burst pipe left her displaced after her insurer refused to cover repairs, they walk through each step from water damage to claim denial to the lien placed by the restoration company. The piece draws on data showing that a large share of home insurance claims are closed without payment, then turns that statistic into practical guidance on documenting damage, understanding coverage and appealing denials.
That combination of human narrative, industry figures and concrete steps is a pattern in their real estate work, which treats housing as both shelter and a leveraged financial asset vulnerable to contract fine print.
Home equity, real estate and portfolio strategy
Another strand of Pulliam’s coverage looks at property as part of a broader balance sheet, not just a place to live.
In market-focused pieces on topics like the S&P 500’s extended run and concerns about “froth,” they dedicate sections to how real estate can diversify a portfolio because property values often move differently than stocks and can hedge inflation through rising prices and rents. Their feature on MrBeast’s claim to have “negative money” despite a multibillion-dollar net worth uses that high-profile example to explain why wealth tied up in illiquid assets, including real estate, can leave even wealthy people cash-poor.
The same article highlights estimates of roughly $11 trillion in tappable home equity and outlines how products like home equity lines of credit let owners access that wealth without selling other investments. Across these stories, Pulliam treats home equity as both a risk and an opportunity - something that can cushion volatility but also tempt over-borrowing if not understood as part of an overall financial plan.
Investing behavior, banking products and financial narratives
Pulliam writes widely on investor behavior and financial products, extending their banking background into coverage of markets and personal finance.
Articles on Gen Z investors show younger traders allocating a large share of their portfolios to crypto while only a small minority of day traders actually make money, framing those numbers as a caution about concentration and short-term speculation. They also report on stock-picking and market commentary from prominent figures - from Jim Cramer’s list of “indispensable” memory-chip stocks in the AI boom to Ray Dalio’s early firing before building a major hedge fund - using these personalities to anchor lessons about risk, resilience and sector trends. Outside the masthead, Pulliam works as a freelance financial writer and editor for multiple outlets, including a personal finance site where they cover topics such as Medicare coverage changes, and they previously reported on banks and banking products at a major business news publication.
Their professional profile describes them as a banking expert specializing in certificates of deposit, savings accounts and checking accounts, with several years’ experience reporting, editing and fact-checking personal finance stories. Taken together, their body of work shows a consistent focus on how products, policies and market narratives translate into real-world outcomes for people managing cash, debt and assets.
4 more real estate journalists.
Aaron Elstein
Aaron Elstein brings a Wall Street reporter’s eye to commercial real estate. He is a senior reporter at Crain’s New York Business, where he covers large office towers, Midtown corridors, landlords, lenders, investors and regulators. His reporting shows how ownership decisions, bank balance sheets, capital markets and regulation shape property values and risk. He also covers banking, finance and Wall Street, including bank mergers and investment firms. Before joining Crain’s in 2003, he wrote Heard on the Street columns for The Wall Street Journal and covered bank mergers for American Banker. Elstein reports by closely reading footnotes, contracts, regulatory filings and legal documents. His investigative work has examined executive payments, pension funds, tax enforcement and tenant harassment. His coverage places deals, disputes and enforcement actions within broader financial and property cycles.
Aaron Moselle
Aaron Moselle covers housing and community development for WHYY’s PlanPhilly, filing for radio and the web. He stands out for connecting market data and government action to displacement, affordable homes, and the daily questions facing renters and homeowners. His core beat is housing affordability and market strain, including high mortgage rates, rising prices, tax assessments, and what they mean for buyers, sellers, and renters. He also reports on preserving and creating affordable housing, neighborhood rehab efforts, major real estate deals, and the effect of property sales on residents. His work often uses direct sourcing, plain language, and service journalism to make policy and finance clear.
Aarthi Swaminathan
Aarthi Swaminathan is a personal finance reporter at MarketWatch whose distinctive beat connects residential real estate with household budgets. She covers housing prices, affordability, mortgage rates, financing, insurance, remodeling and the costs of owning a home. Her reporting examines overvalued and fast-rising markets, ZIP-code trends, second-home sellers, builders, developers and buyers facing higher borrowing costs. She also follows Gen Z buyers, owners trapped in weakening condo markets and neighborhood conflicts over development. Her work pairs data-driven housing analysis with detailed case studies of buyers, owners and sellers. She explains complex market data in clear, accessible language and writes news features, personal-finance explainers, Economic Report stories, The Big Move and New American Playbook. She won a silver award for Best Collection of Work by an Individual Covering Residential Real Estate.
Abbey Ferguson
Abbey Ferguson stands out for reporting how major commercial moves and redevelopment plans reshape the built environment, especially the real estate deals that reveal what land and retail space are worth. She covers Central Texas commercial real estate and development for KWTX, with recent stories on land valuation, major transactions, retail redevelopment, and infrastructure planning. Her work has tracked an $80 million data center site offer in Hill County, a prospective Trader Joe’s location in Waco, and a planning project using artificial intelligence to predict traffic patterns. She writes as a news reporter, staying close to the numbers, public records, brokers, officials, and landowners. Her stories turn contract prices, appraisal data, and listing history into plain explanations of what buyers are betting on and how those deals affect surrounding property owners and nearby businesses.