Juli Clover
Juli Clover covers the Apple ecosystem for MacRumors with a strong emphasis on practical, user-facing coverage: she spends much of her time testing new iOS, iPadOS and macOS releases, surfacing lesser-known features, and packaging them into clear guides, tips and roundups that help people get more out of their devices.
iOS and iPhone tips and tricks
Clover’s most distinctive work is her steady stream of iPhone and iOS how-tos, where she turns hands-on testing into concrete, reproducible steps. In pieces like “10 Useful iPhone Tips and Tricks You Might Not Know About,” she focuses on small, everyday wins rather than headline-grabbing features, explaining shortcuts, settings changes and interface behaviors that many users overlook. Her articles usually group tips by theme and walk through where to find each option in the interface, what it does, and when it is useful.
She writes these guides with a service mindset: short sections, plain language, and an emphasis on what changes on-screen when a reader follows her instructions. Rather than treating iOS as a monolith, she breaks it down into discrete tasks, from managing notifications and camera controls to making better use of built-in apps. Over time, this has created a large library of “how to” and “tips and tricks” coverage that builds on itself across major releases, giving regular readers a sense that each new version of iOS can be mastered incrementally.
Deep dives on Apple software updates
Beyond standalone tips, Clover tracks Apple’s software cycles release by release. When Apple ships or seeds a new version of iOS, iPadOS, macOS or watchOS, she produces “what’s new” roundups that catalog both marquee additions and small behavioral changes. These stories often go well beyond the official release notes, highlighting interface tweaks, new toggles in Settings, changes to default apps, privacy adjustments and under-the-hood refinements.
Her update coverage is iterative and comparative: she frequently notes how a feature evolves across betas, or how a new option differs from what shipped in the previous major version. This makes her work particularly useful for readers who install early betas or who manage multiple devices. She also ties software updates back to everyday use, explaining, for example, how a change to notifications or widgets alters the way someone interacts with their iPhone or Apple Watch.
Deals, discounts and accessory spotlights
Clover also handles a significant portion of MacRumors’ deals and accessory coverage, translating price movements into clear, timely alerts. She regularly posts about discounts on iPhones, iPads, Macs, AirPods and Apple Watch models from major retailers, making plain how current prices compare to previous lows and flagging when an offer is especially notable. These pieces are concise, but they consistently include the exact configurations on sale and any important fine print, like limited-time windows or color restrictions.
In addition to deals, she highlights third-party accessories, from cases and charging gear to HomeKit devices and desktop peripherals. Her recurring giveaway articles introduce accessory brands to the MacRumors audience, describe what sets the featured products apart, and explain how readers can enter. This combination of deal tracking and accessory spotlights rounds out her beat by addressing the purchase and ownership cycle around Apple hardware, not just the software running on it.
Video walkthroughs and ecosystem-wide coverage
Many of Clover’s stories are paired with or adapted into video content, where she walks through new features and devices on camera. In these segments, she mirrors the structure of her written guides: systematic tours of settings and interfaces, close-up looks at design changes, and measured commentary on what feels different in daily use. Her on-screen work covers major iOS releases, hardware launches and accessories, giving readers who prefer visual explanations an alternative way to follow the same reporting.
Across formats, Clover’s beat spans the full Apple ecosystem. She writes about iPhone and iPad as core platforms but also covers Mac, Apple Watch, Apple TV, services such as iCloud, Apple Music and Apple TV+, and smart home products that tie into Apple’s frameworks. The through-line is consistent: she concentrates on granular, real-world behavior rather than high-level marketing claims, tracking how Apple’s iterative changes accumulate into noticeable shifts in how people use their devices over time.
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