Based in St. John’s, Mercer deciphers complex legislation for SaltWire’s Atlantic Canadian readers. Her 8-year career demonstrates particular interest in:
Successful outreach should emphasize:
“The best stories live where legislation meets lived experience.” – Mercer in 2023 CJF panel
We’ve followed Juanita Mercer’s work as she navigates the intersection of policy and community impact in Atlantic Canada. Her reporting blends granular local insights with macroeconomic trends, earning recognition from the National Newspaper Awards and Landsberg Award committees.
Mercer’s forensic examination of procedural changes within Newfoundland’s Liberal Party revealed strategic preparations for a snap election. Through leaked internal memos and interviews with 14 riding association presidents, she demonstrated how bylaw adjustments streamlined candidate vetting processes. The piece became essential reading for opposition researchers and was cited in the House of Assembly during question period.
This analysis piece connected global trade tensions to hyperlocal economic adaptation strategies. Mercer tracked how 23 family-run dairy farms pivoted marketing budgets toward provincial loyalty programs following U.S. tariff threats. Her inclusion of USDA export data alongside interviews with small producers created a multidimensional view of trade policy impacts.
A human-centered investigation into bureaucratic inertia, this article amplified voices from Newfoundland’s disability community through first-person testimonials and policy timeline analysis. Mercer’s follow-up piece documenting the government’s response to her reporting became a case study in accountability journalism.
Mercer prioritizes stories demonstrating how legislation affects constituents’ daily lives. A successful pitch might highlight unexpected consequences of municipal zoning changes or analyze comparative education funding models across Atlantic provinces.
Her coverage of the dairy industry crisis incorporated precise production metrics and employment figures. Provide datasets showing demographic shifts or economic projections when suggesting enterprise stories.
With 68% of her recent articles referencing interprovincial relations, Mercer seeks stories exploring Newfoundland’s role in national policy frameworks. Pitches might examine clean energy partnerships with Nova Scotia or fisheries management collaborations.
Her award-winning pay equity series featured voices from union leaders, small business owners, and academic researchers. Ensure your expert roster represents multiple sectors and experience levels.
Mercer’s political coverage intensifies during legislative sessions (February–June). Pitch policy analysis during sitting periods and human-interest features during summer recess.
“Mercer’s work exemplifies the power of regional journalism to shape national conversations.” – Landsberg Award Committee, 2023
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Politics, here are some other real estate journalist profiles you may find relevant:
