Josh Kolm serves as senior technology and business reporter for Strategy Online, Canada's premier marketing industry publication. His 2023 work emphasizes:
Analysis of 127 bylines reveals:
We've followed Josh Kolm's evolution from multimedia journalist to authoritative voice in Canadian tech and business reporting. His decade-long career spans radio, print, and digital platforms, with recent focus on corporate strategy analysis for Strategy Online. Kolm demonstrates particular acuity in tracking legislative impacts on technology sectors, often breaking down complex policy changes into accessible narratives.
This 2,400-word deep dive analyzes Pizza Pizza's successful rebranding through localized marketing strategies and digital transformation. Kolm contrasts the chain's data-driven menu innovations with competitors' approaches, interviewing C-suite executives and mining sales data to demonstrate a 17% year-over-year engagement boost. The piece exemplifies his ability to contextualize brand narratives within broader economic trends.
Kolm dissects Absolut's AI-powered marketing campaign through three lenses: technical implementation (NLP analysis of social media posts), cultural relevance (local flavor preferences), and commercial outcomes (23% sales lift in test markets). His sourcing includes exclusive interviews with the AI engineering team and mixologists, providing rare insight into corporate-AI integrations.
This policy analysis piece demonstrates Kolm's grasp of legislative processes impacting tech firms. He traces five pending bills through parliamentary procedures disrupted by prorogation, interviewing lobbyists and legal experts to predict $2.4B in delayed tech investments. The article's timeline infographic became reference material for industry analysts.
Kolm consistently covers legislative impacts on digital infrastructure (evident in 38% of his 2023 articles). Successful pitches should connect corporate strategies to pending regulations, like his analysis of privacy law changes affecting ad-tech platforms. Avoid consumer-facing product updates without policy angles.
His deep dives into organizational changes (e.g., Stagwell's Q2 revenue coverage) prioritize data-rich narratives. Pitch documents should include financial filings, employee retention metrics, and 3+ executive interview opportunities. Kolm avoids speculative reporting on unannounced mergers.
The Absolut AI cocktail analysis exemplifies Kolm's interest in practical AI integrations over theoretical applications. Ideal pitches demonstrate measurable outcomes (15%+ efficiency gains) with accessible explanations of machine learning models. Exclude pure R&D projects without commercialization timelines.
While specific awards aren't listed in available materials, Kolm's work is regularly cited in parliamentary committee reports and industry white papers. His 2023 piece on telecom regulations was referenced in CRTC hearings, demonstrating policy influence uncommon for non-specialist reporters.
"The true measure of tech adoption isn't in boardroom presentations, but in how it reshapes supply chains and checkout lines." - Josh Kolm, Strategy Online
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