Jordan Mulach

Jordan Mulach covers the business and news side of performance-focused motoring, tracking how new models, technology and market shifts affect both enthusiasts and everyday drivers for TorqueCafe. He is a motoring journalist with a background in motorsport reporting, now working as a leading automotive news writer who brings race-informed instincts to mainstream car coverage. Across his recent work he concentrates on product change, pricing and sales data, framing each story as a signal of where the wider automotive market is heading.

Performance models and shifting powertrains

Mulach’s core reporting strand is performance cars in transition, especially the move from traditional manuals to hybrid and automatic drivetrains. In his coverage of an affordable sports car adopting a hybrid powertrain and dropping its manual transmission, he treats the mechanical change as a business and brand decision with implications for the car’s enthusiast following and future positioning. He takes a similar approach with the Camaro, reporting that the returning V8 icon will offer both an automatic gearbox and a six-speed manual and presenting that choice as central to its identity in the performance market.

He frequently uses new or upgraded performance variants to illustrate how brands manage heritage and innovation. His story on BMW bringing back a ducktail spoiler on a more hardcore M2 links a retro design cue to the carmaker’s strategy in the compact performance segment. When he reports on Toyota teasing the “ultimate” Corolla, he focuses on how expanding the Corolla line into hotter variants builds the model’s reach from everyday transport into enthusiast territory. Throughout these pieces he writes in direct news format, leading with the key mechanical or specification change and tying it back to market positioning rather than lifestyle angles.

Utes, everyday cars and enthusiast access

Beyond pure sports cars, Mulach devotes regular attention to high-volume models that anchor the market, particularly dual-cab utes and popular hatchbacks. In his coverage of the Ford Ranger he reports on planned major technology changes, treating the Ranger’s evolution as a bellwether for what buyers can expect across workhorse and recreational vehicles in coming years. He writes about Toyota’s hotter Corolla derivatives in the same way, showing how incremental performance upgrades can shift a mainstream nameplate into a more premium or aspirational bracket.

He also covers how manufacturers give owners access to their cars’ capabilities through structured events. In his piece on Hyundai amping up track days at Sydney Motorsport Park, he describes expanded opportunities for more vehicle owners to drive on a major circuit in comfort, linking the program to brand engagement and customer experience rather than pure event colour. This combination of workhorse models, performance variants and manufacturer-led experiences marks him out from a generic motoring reporter who might focus only on either enthusiast hardware or broad consumer advice.

Electric vehicles and new technology

Electric vehicles and advanced technology form another recurring strand, and Mulach treats them primarily as products and business bets rather than abstract innovation. In his coverage of the Luce EV, he reports a former Ferrari boss’s claim that it is “a car the Chinese won’t copy,” using the quote to frame competitive dynamics in the EV space and perceptions of design originality. He follows this with pieces on technologies such as Lexus introducing an Australian-first system, highlighting how such features help position brands in an increasingly electrified and tech-driven market.

His reporting on EVs extends into market performance. In coverage of national car sales where records tumble and Tesla edges into territory once associated with Holden, he foregrounds delivery numbers and shifts in brand share, treating EV uptake as a measurable disruption to established market hierarchies. He cites specific delivery figures for BYD to show how newer entrants can post rapid growth, and he uses these numbers to illustrate broader changes in buyer behaviour and the competitive set. Across these stories he blends technology detail with sales and share data, giving communications teams a clear view of how product features and market outcomes connect.

Pricing, sales and market signals

Mulach’s business beat is most visible in his coverage of pricing changes and formal delivery data. In an article on Hyundai raising prices on every engine model, he reports the across-the-board increases and sets them in the context of brand strategy and market conditions, treating the adjustment as a signal to both competitors and consumers. When he writes about national car sales and Tesla’s encroachment into legacy territory, he focuses on records, percentage rises and comparative figures, showing how one month’s data can indicate a longer-term trend.

Even in stories centred on enthusiast hardware, he threads market indicators through the narrative. His Camaro coverage notes transmission offerings alongside the model’s role in keeping manuals alive, implicitly linking drivetrain choice to buyer demand and brand positioning. The affordable sports car going hybrid and losing its manual is treated in the same way, with the mechanical change presented as a decision about emissions, regulations and audience expectations as much as engineering. This emphasis on numbers, prices and positioning—combined with a motorsport-informed feel for performance cars—distinguishes his work from generic motoring reporting and makes his coverage a reliable read on how individual product moves reflect wider business strategy.