AdNews
AdNews covers the business of media, marketing and advertising with a particular focus on how corporate decisions, campaigns and industry recognition shape the wider communications market. Its coverage under the AdNews byline stands out for connecting company moves and sector trends with their impact on regional audiences, traditional channels and the people working inside news and adland. Rather than treating business stories as isolated events, AdNews ties deals, awards and campaigns back to how the media and marketing ecosystem functions day to day.
Regional TV and the sale of Nine's stations
A core strand of AdNews’ business reporting follows regional television and the corporate restructuring around it. In covering Nine shareholders approving the sale of regional TV stations, the reporting tracks how governance decisions translate into changes for specific assets and markets. Follow-up coverage on Nine Entertainment’s conversion of its regional television assets NBN (Northern NSW) and Nine Darwin documents the completion of that sale and the shift in ownership structure. This gives readers a clear line of sight from shareholder votes through to executed transactions.
Beyond the deal mechanics, AdNews uses long-form pieces to explain why regional TV matters commercially. In its long read on the enduring power of TV for regional Australia, the outlet details how regional television provides a robust platform to reach emerging markets and highlights that these audiences can be reached at lower CPMs than even radio. By combining transaction news with analysis of audience and pricing dynamics, AdNews frames regional TV not just as a legacy asset but as a living part of the business mix. This mix of news and contextual long reads distinguishes its coverage from more generic business reporting that might only note the headline sale.
Traditional media recovery and sector outlook
AdNews’ business beat also follows the health of traditional media and how agencies expect it to recover from shocks such as the COVID‑19 pandemic. In the long read titled “Where will traditional media go to recover?”, AdNews gathers perspectives from media agencies on how and when traditional channels will rebound from pandemic impacts. The piece looks at recovery as a process driven by changing client confidence, budget allocations and the relative performance of different media types. By centring agency views and timelines, AdNews presents traditional media recovery as a strategic question for business planners rather than a simple up‑or‑down indicator.
This style of coverage keeps the focus on practical implications for media buyers and marketers. It highlights how agency sentiment, measurement and client behaviour interact, giving business readers detail on the forces shaping spend across TV, radio, print and other legacy formats. The emphasis on forward‑looking analysis and recovery pathways sets this work apart from routine market summaries that might only report short‑term revenue movements.
Journalists, mastheads and industry recognition
Another distinctive thread in AdNews’ coverage is its attention to journalists and industry recognition as business assets in their own right. Reporting on News Corp mastheads launching a campaign to highlight journalists shows how publishers invest in putting faces to bylines and increasing visibility across marketing and subscriber touchpoints. AdNews treats this as a strategic initiative, underscoring that promoting journalists’ profiles is part of broader efforts to strengthen news brands and subscriber relationships.
Its feature on Australia’s most prolific and prominent journalists of 2020 ranks reporters by the volume of their bylines and identifies which individuals and outlets produce the highest output. The coverage quantifies journalistic productivity and prominence, making the people behind the news part of the business story. In parallel, the AdNews Agency of the Year Awards 2025 coverage recognises agencies such as Avenue C, which is named Agency of the Year and also takes out Media Agency of the Year and Best use of data awards. By documenting who is winning, producing and being promoted, AdNews links reputational capital to commercial performance across both newsroom and agency environments.
Business campaigns and marketing strategy
AdNews also reports closely on campaigns and marketing approaches aimed at business owners, showing how creative work and media strategy intersect. In its coverage of MYOB’s “Nothing beats the OG” campaign, the outlet explains how the work is designed to remind business owners of the value of original tools and is rolled out with an inside‑out led marketing approach. The story notes that the campaign launched internally with a five‑minute piece before moving into market, drawing attention to the sequencing of internal and external communications. This focus on campaign architecture and rollout gives business readers insight into how brands structure their marketing beyond the creative headline.
Profiles such as the piece on Sue Fennessy further anchor AdNews in the business of media data and buying. The coverage describes how the Standard Media Index (SMI) was conceived as a way to pool media agency spending data into a single database, allowing buyers to benchmark and plan more effectively. By featuring the origin of such tools, AdNews shows how entrepreneurial ideas become infrastructure for the industry. Across these stories, its business reporting consistently connects campaigns, data products and strategic approaches back to how marketing and media operate in practice.
4 more business journalists.
Adrian Black
Adrian Black is a business reporter who treats regulation, court action and economic shocks as core business terrain, not side issues. He writes for The Canberra Times, covering corporate conduct, legal and market consequences of misleading investors, and concrete risks from technology, crime and volatile costs. His recent work centres on detailed coverage of the fallout from Regional Express profit forecasts and losses, tracking ASIC’s case, courtroom arguments and continuous disclosure mechanics in the NSW Supreme Court. He follows contested cases over time, parses formal statements, and connects legal developments to reputational damage, shareholder confidence and governance standards. Beyond litigation, he reports on rising fuel and energy costs, unpaid invoices and money mule schemes as operational risks, and examines how AI changes careers, always tying abstract forces back to specific businesses, workers and the choices they face.
Adrian Leung
Adrian Leung is a technically precise reporter on Chinese electric vehicle manufacturers, distinguished by deep coverage of engineering specifications, thermal management systems, and performance metrics often ignored by business media. He writes on Chinese EV makers including BYD, Nio, Leapmotor, Xiaomi, and others, examining their manufacturing strategies, market positioning, and production developments. His Electrical and Computer Engineering background informs detailed analysis of battery thermal management, torque outputs, battery capacities, and thermal performance metrics, including case studies like BYD’s Flash Charging system and e4 motor system. Leung tracks new model launches and refreshes with exact dimensions, pricing, and export timelines, and reports on broader auto industry profits, production volumes, and margins. He also covers battery technology and solid-state battery delays, translating complex chemistry and semiconductor supply chain issues into clear, business-focused insights.
Alex Gluyas
Alex Gluyas is distinct for tracking how investor flows, valuation pressures and structural shifts shape the Australian sharemarket, with a particular focus on equities and the technology sector. He is a markets reporter at the Australian Financial Review covering major asset classes, regularly writing about equities, commodities and currency markets. His core beat is equity markets and ASX trading dynamics, where he follows ASX performance, trading conditions, sector moves and trading behaviour, including record online activity and volatility driven by algorithmic trading firms, hedge funds, passive flows and superannuation funds. He reports live on how local shares respond to global moves, political shocks and company news, using performance data and fund manager commentary. He often focuses on technology stocks, AI and valuation risk, and analyses market structure, including ASX shrinkage and rising concentration in the S&P/ASX 200.
Alex Gluyas
Alex Gluyas is a markets reporter at The Australian Financial Review who links fund manager strategy, trading flows and sector shifts into one clear equity market story. He covers Australian equities and the ASX, explaining how professional investors, concentration risk, sector rotation and stock‑specific moves drive index performance. His work spans front‑page markets pieces, weekend features, regular online coverage and intraday commentary for the Markets Live blog across equities, commodities and currency markets. He reports on mining rallies, underperforming technology and healthcare stocks, “ASX dogs”, global tech giants, private equity themes and the impact of retail, algorithmic and passive trading on volatility and short selling. He relies on fund manager case studies, mandates and performance data to show how investor decisions and market structure shape share prices and returns.