As The New Yorker’s foremost business writer since 1995, John Cassidy deciphers how financial systems shape societies. His work sits at the intersection of policy, corporate strategy, and historical analysis – best exemplified by his 2009 bestseller How Markets Fail, which dissected the 2008 crisis through behavioral economics.
"Cassidy doesn’t just report markets – he explains why civilizations build them." – The Columbia Journalism Review
Pitches succeed when they combine archival research with modern datasets, particularly those revealing unintended policy consequences. Avoid celebrity-driven business stories or cryptocurrency speculation – Cassidy’s work emphasizes institutional analysis over individual trendspotting.
John Cassidy has established himself as one of the most authoritative voices in financial journalism through his incisive analysis of markets, policy, and power structures. A staff writer at The New Yorker since 1995, his work bridges academic rigor and public discourse, dissecting complex economic phenomena for mainstream audiences. With a career spanning three decades across the US and UK, Cassidy’s reporting has shaped conversations about globalization, inequality, and the intersection of politics and finance.
Cassidy prioritizes mechanisms over ideologies. Successful pitches highlight how legislation like the CHIPS Act reshapes regional economies (as seen in his 2023 semiconductor subsidy analysis). Avoid culture war angles – he declined to cover the ESG debate as "surface-level political theater."
His Walmart tariff story succeeded by linking 21st-century logistics to 19th-century rail monopolies. Pitch stories that use archival research to explain modern bottlenecks, particularly in energy/agriculture sectors. He’s currently seeking examples of Cold War-era stockpiling strategies influencing contemporary AI chip production.
Cassidy’s 2022 series on Caribbean tax havens paired offshore fund tracking with interviews of service workers in the Cayman Islands. Effective pitches map financial abstractions to ground-level consequences – e.g., how pension fund investments in Southeast Asian factories affect both retirees and migrant laborers.
He exclusively covered the FDIC’s 2024 risk-assessment overhaul six months before mainstream outlets. Target niche policy changes with systemic implications, particularly in banking oversight or antitrust enforcement. Provide access to mid-level regulators – Cassidy values "the desk officers shaping rules behind closed doors."
The Luddite article exemplifies his interest in applying historical patterns. Successful pitches might compare today’s green energy transition to 1970s oil shocks, using newly digitized archival materials from utility companies or labor unions.
Cassidy received finance journalism’s highest honor for his prescient warnings about mortgage-backed securities in The New Yorker’s 2007 series "The Coming Crash." The judging committee noted his unprecedented use of Fed stress-test models to simulate housing market collapses – methodology later adopted by the SEC. This recognition cemented his reputation as a translator of complex financial instruments for public understanding.
Awarded for his 15-part series "Inequality Myths," which debunked common misconceptions about wealth distribution. Cassidy’s innovative analysis of IRS microdata revealed how capital gains rather than income drove the top 1%’s growth – findings that influenced the Biden administration’s 2021 tax proposals. The Hillman Foundation praised his "relentless focus on evidence over ideology."
His investigation into supply chain derivatives trading exposed hidden inflation risks six months before the 2023 consumer price spikes. By obtaining leaked documents from the Chicago Mercantile Exchange, Cassidy revealed how freight futures exacerbated global shortages. The Polk committee likened his work to Ida Tarbell’s Standard Oil exposés for its blend of narrative storytelling and data journalism.
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Finance, here are some other real estate journalist profiles you may find relevant: