We profile Gadjo Sevilla, PCMag’s Senior Analyst and leading voice in Canadian tech journalism. With 20+ years covering device ecosystems and business innovation, Sevilla offers unique insights into how technology transforms both personal and professional landscapes.
Sevilla began his career in 2005 as a metro reporter for Canadian newspapers, quickly transitioning to tech coverage during the smartphone revolution. His 2008 founding of The Canadian Reviewer established him as a leading voice in consumer tech analysis, particularly in Apple’s emerging ecosystem.
“Technology isn’t just about specs – it’s about how tools reshape human behavior.” – Gadjo Sevilla in 2021 Business Insider interview
This prescient analysis predicted consumer shifts toward mid-tier devices amid trade wars, combining tariff policy analysis with consumer behavior data. Sevilla tracked component sourcing patterns across 12 manufacturers, revealing how geopolitical tensions create unexpected market opportunities. The piece became essential reading for product managers at major OEMs.
Years before Meta’s rebrand, Sevilla dissected Facebook’s app ecosystem strategy through hands-on testing of early Oculus prototypes. His critique of social media’s “platform creep” warned about data consolidation risks while acknowledging VR’s creative potential. The article’s balanced approach made it a reference point for subsequent antitrust investigations.
Blending technical expertise with entrepreneurial insights, this guide became a small business security bible during the pandemic e-commerce boom. Sevilla collaborated with white-hat hackers to demonstrate common vulnerabilities, using real-world case studies from Canadian SMBs. The article’s checklist format remains widely repurposed in cybersecurity training programs.
Sevilla excels at stories connecting individual device usage to corporate infrastructure changes. Successful pitches might explore how smartphone biometrics influence enterprise security protocols, mirroring his 2022 analysis of banking app adoption in SMEs. Avoid siloed consumer gadget pitches without broader business implications.
His CNBC tariff analysis demonstrates interest in regulatory-tech intersections. Compelling angles could examine how new data localization laws affect cloud storage pricing, or analyze component shortages in specific product categories. Provide concrete data on cost structures and supply chain adaptations.
While Sevilla covers global trends, he frequently spotlights Canadian startups and policy initiatives. Recent pieces on Toronto’s AI ethics framework and Vancouver’s clean tech incubators show particular interest in homegrown solutions with international applicability. Localize global trends through Canadian case studies.
The Entrepreneur cybersecurity article typifies Sevilla’s focus on practical tech implementation. Pitches might examine how restaurant POS systems adapt blockchain tech, or analyze construction industry adoption of AR project management tools. Include interviews with non-tech executives implementing solutions.
Sevilla’s work prioritizes technologies with measurable user adoption. While he covers emerging trends like quantum computing, he grounds them in current business use cases. Pitches about experimental technologies should include deployment timelines and existing pilot programs.
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Tech, here are some other real estate journalist profiles you may find relevant:
