Ewan Moore
Ewan Moore is an editor at GAMINGbible whose work sits where mainstream video games meet player-facing consumer advice. His coverage is defined by a steady focus on how games, platforms and services treat players day to day, from pricing and promotions to access and value. Across news, features and explainer pieces, he treats games as products people live with rather than abstract culture, emphasising what readers can play now, how they can save money, and what a title is really like. His long-running output in gaming and entertainment gives him a broad view of the industry that he applies to practical guidance and clear context for new releases.
Player Deals, Freebies and Store Offers
A core strand of Moore’s coverage is the stream of offers, giveaways and discounts that shape how players buy and access games. He writes pieces on promotions such as free Xbox store credit that users can claim, setting out who is eligible, how to redeem the offer, and what it means for players’ wallets.
These articles typically foreground the mechanics of a deal, explaining the steps involved and highlighting any platform or region limits so readers can act quickly and avoid missing out. His focus on money-saving opportunities extends across digital storefronts and subscription services, reflecting the reality that cost and value are central to how many people engage with gaming.
In this role he functions as a consumer reporter inside a gaming outlet, tracking how platform holders and publishers use incentives to drive engagement and how players can benefit.
Cross-Platform Consumer Gaming Coverage
Moore’s beat covers video games across platforms rather than a single hardware ecosystem. His work at GAMINGbible centres on console and PC titles, services and updates, treating each platform as part of a broader entertainment and technology landscape.
Professional profiles of his work describe a focus on arts and entertainment with an emphasis on consumer tech and video games, which matches the mix of hardware, software and services that appear in his stories. He writes for a mainstream audience, addressing widely played franchises and major platform moves rather than niche technical topics, and frames those stories in terms of accessibility, value and the player experience.
This consumer lens distinguishes his coverage from more purely enthusiast reporting, keeping attention on what changes mean for everyday players rather than on insider detail alone.
Editorial Voice, Reviews and Guidance
As an editor and brand editor at GAMINGbible, Moore helps shape how the outlet presents and evaluates games. He co-authored GAMINGbible’s guide to its review scores, laying out a simple explanation of what each score means and how readers should interpret the outlet’s criticism.
That piece reflects an interest in transparency around reviews and a desire to ensure scoring systems align with how players actually use them when deciding what to buy or play.
His broader portfolio includes game reviews and evaluative pieces that focus on practical questions such as whether a title is worth a subscription slot, a rental or a purchase, reinforcing his consumer-oriented stance. By combining editorial oversight with hands-on criticism and explainers, he contributes to a consistent voice that values clarity, accessibility and usefulness in gaming coverage.
Broader Entertainment and Gaming Journalism
Moore’s work extends beyond GAMINGbible into wider entertainment and gaming journalism. He has written freelance pieces for outlets including Kotaku, Den of Geek and TheSixthAxis, bringing the same gaming and pop-culture focus to different audiences. Professional biographies also list his words at NME, UNILAD and other entertainment publications, underlining a career grounded in arts and entertainment rather than in specialist technology alone. Aggregated profiles credit him with thousands of published articles and note that his reporting spans entertainment, arts, opinion and technology, with gaming as the central thread. This breadth of placement means he is comfortable situating games within wider media trends, while still drilling into the consumer details that matter to players.
4 more gaming journalists.
Aaron Astle
Aaron Astle covers the business of mobile games through data, company strategy and cross-platform trends. He is Features and Data Editor at PocketGamer.biz and has written more than 2,000 articles for the publication. His beat includes game performance, revenue, player numbers, market share, monetisation, longevity and location-based games. He covers leadership changes, studio restructures, trade bodies, publishing decisions, investment and platform relations. He also reports on mobile, console and PC compatibility, live operations, regional marketing, hardware and app store rules. His work includes interviews with publishers such as King, Scopely, Cygames, Sybo and Rovio, plus year-in-review features for 2024 and 2025. He combines news, interviews, performance data and product timelines in clear analysis. He also contributes to the Week in Mobile Games podcast and event coverage.
Aaron Down
Aaron Down stands out for practical, systems-aware coverage that helps players navigate complex PC games and the platforms around them. He is a guides writer at PCGamesN and a staff writer at The Loadout. His work covers strategy games, live-service updates, codes, online worlds, simulation and management games, and classic titles being remade. He writes about League of Legends and Teamfight Tactics from long experience with both, with a focus on depth, meta shifts, and long-term mastery. His PCGamesN work includes strategy round-ups, Guild Wars 3 news, and reviews such as Two Point Museum. His writing has also appeared in The Digital Fix, Medium, Newsbreak, Flipboard, and other gaming platforms. He reports in clear, direct language, focusing on verified information, game systems, player access, and how platforms such as Steam shape discovery.
Aaron Potter
Aaron Potter is a franchise-focused games journalist who judges big-budget console and PC releases as parts of longer stories. At the Mirror’s gaming vertical, he writes reviews, release-time explainers, deal guides and commentary across PlayStation, Xbox, PC and Nintendo. His beat includes narrative-driven action games, horror, superhero epics, fantasy RPGs, co-op shooters and major series such as Marvel’s Spider-Man, Star Wars Jedi, Resident Evil, Dragon’s Dogma and God of War. He also covers launch times, platforms, Game Pass, crossplay, pre-orders, discounts and AAA ports, helping players decide what to play and how to buy it. With more than eight years in games journalism, prior freelance work and a book on indie games, he compares new releases with their predecessors, weighing storytelling, polish, innovation and value.
Adam Starkey
Adam Starkey stands out for writing about how games feel to play day to day. At Metro, he covers console and PC games, with a focus on Nintendo, fighting games and competitive titles, and he mixes reviews, news and commentary on major releases and hardware. He writes clear, player-focused criticism on mechanics, monetisation, accessibility and local multiplayer appeal. He also reports on live service systems, trailers, reveals, studio statements and consumer issues such as PS5 Pro scalpers. Beyond Metro, he works as a freelance entertainment journalist across games, TV, film, music and esports, with work published in NME, Rolling Stone UK, Radio Times, Edge, Nintendo Life and VG247.