As a senior editor at GAMINGbible, Ewan Moore has carved a niche analyzing how video games reflect and shape subcultural movements. With a career spanning freelance contributions to Kotaku and TheSixthAxis, his work sits at the intersection of play and identity.
Based in the UK, Moore’s work reflects a distinctly British lens on global gaming trends, often contrasting AAA studio strategies with grassroots creativity.
We’ve followed Ewan Moore’s work across gaming journalism for years, observing his evolution from a freelance writer to a defining voice at GAMINGbible. His career trajectory reflects a deep commitment to exploring gaming culture’s intersection with technology, entertainment, and community-driven storytelling.
Moore began his journey at the University of Portsmouth, earning a BA in Journalism & Media Studies in 2015. Early freelance contributions to Kotaku, Den of Geek, and TheSixthAxis showcased his knack for dissecting gaming trends. By 2020, he solidified his reputation as an editor at GAMINGbible, where he now spearheads coverage of AAA titles, indie innovations, and the cultural undercurrents shaping player experiences.
This deep dive into Cyberpunk 2077’s post-launch revival highlights Moore’s ability to track gaming ecosystems beyond initial releases. He details how modders transformed Night City into a living canvas, with tools like the Edgerunners Workshop enabling custom quests and visual overhauls. Moore interviews CD Projekt Red developers and mod creators, revealing tensions between corporate roadmaps and grassroots creativity. The article’s impact resonated across Reddit and Discord communities, sparking debates about ownership in player-driven content.
Published in Kotaku, this piece connects gaming’s narrative trends to broader cultural nostalgia. Moore analyzes games like Life is Strange: True Colors and Helltaker, noting their use of emo aesthetics and mixtape-style soundtracks. He interviews composers and character designers, arguing that this revival reflects Gen Z’s longing for pre-social-media authenticity. The article became a reference point for studios exploring millennial nostalgia.
For TheSixthAxis, Moore profiles studios like Team Cherry (Hollow Knight) and Mega Crit (Slay the Spire). He contrasts their Discord-led feedback loops with AAA studios’ structured playtests, emphasizing how indie teams leverage transparency to build loyal communities. The article includes a month-long case study of a beta launch, tracking real-time player reactions and developer adjustments.
Moore consistently highlights player agency in shaping games. Pitches should focus on modding tools, fan theories influencing sequels, or dev diaries that reveal community feedback mechanisms. For example, his Cyberpunk 2077 coverage demonstrates interest in how studios respond to grassroots content creation. Avoid generic updates about patch notes or DLC releases without cultural context.
His Kotaku piece on emo revival shows a preference for gaming’s role in broader zeitgeists. Successful pitches might explore how games integrate niche music scenes, fashion trends like e-girl aesthetics, or TikTok-driven challenges. Provide access to voice actors or composers who can discuss intentional nostalgia-baiting.
Moore’s TheSixthAxis article underscores his focus on indie transparency. PR teams should offer behind-the-scenes access to early access development cycles, player analytics dashboards, or crisis management stories (e.g., handling toxic community members). Metrics showcasing player retention post-update will strengthen pitches.
While Moore acknowledges these sectors’ economic impact, his portfolio lacks deep dives into mobile monetization or competitive gaming leagues. Pitches about hyper-casual games or esports sponsorships will likely miss the mark unless tied to cultural phenomena like Among Us’ unexpected competitive scene.
His interview with Portsmouth University researchers in a 2023 piece about gaming and mental health indicates openness to studies linking play patterns with psychological trends. Partner with institutions exploring areas like cooperative gaming’s impact on workplace teamwork or VR’s role in exposure therapy.
While Moore hasn’t yet received individual awards, his editorial leadership at GAMINGbible contributed to the outlet’s 2024 nomination for Best Gaming Publication at the Games Media Awards. Colleagues frequently cite his mentorship in nurturing writers who blend critical analysis with cultural reporting.
“Games aren’t just code and controllers—they’re the campfires where generations swap stories. My job is to document the shadows those flames cast.” – Ewan Moore, 2023 GDC Panel
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Gaming, here are some other real estate journalist profiles you may find relevant:
