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Emma Wilkinson

doctors.net.ukUK
Interested in
Cancer TreatmentMedical WorkforceHealth MisinformationClinical Research
About

Emma Wilkinson is an award-winning freelance journalist who specialises in medicine, science and health, writing news and features for medical journals, clinician-facing platforms and B2B health publications. Over more than two decades she has written for outlets including BBC News online, BMJ, Chemist and Druggist, Circulation, Devex, the Sunday Times and Doctors.net.uk, as well as other specialist titles across medicine, health and biosciences. Across this work she focuses on translating complex clinical research, workforce pressures and digital health trends into precise reporting for professional audiences.

Cancer treatment breakthroughs and long-term outcomes

On Doctors.net.uk, Wilkinson covers oncology through the lens of step changes in survival and the durability of new treatment gains. In a recent feature on a pill reported to nearly double survival in pancreatic cancer, she uses the good-news moment in cancer research to ask what it means for the broader trajectory of cancer care and how far current innovations shift the outlook for patients. Her cancer reporting centres on clinical trial findings and survival data, framed against the question of whether such results represent incremental progress or a genuine shift in the standard of care. The emphasis is on explaining what new therapies deliver in practice and how clinicians should read the emerging evidence rather than simply relaying headline efficacy claims.

Workforce pressures, service delivery and patient outcomes

Wilkinson also reports closely on the relationship between staffing, service organisation and outcomes, with a focus on how system pressures play out at bedside level. In coverage of research on doctor and nurse turnover, she highlights data showing that NHS hospitals with high turnover of senior doctors and nurses record higher mortality rates, drawing a direct line between workforce stability and patient safety. Her reporting unpacks the findings of large observational studies for a clinical readership, clarifying what the numbers show about staffing churn and which services are most exposed. In pieces on resident doctors’ strikes, she tracks how prolonged disputes over jobs and pay affect service delivery and the position of doctors within national health systems, keeping the focus on clinical impact rather than political theatre.

Digital misinformation, prescribing trends and patient demand

Another recurrent theme in Wilkinson’s work is the way online information and social media shape patient expectations and prescribing workloads. In reporting on doctors being inundated with testosterone requests, she sets out how social media marketing and misinformation around low testosterone drive inappropriate demand and add pressure to already stretched services. She details the kinds of messages patients encounter online, the mismatch with evidence-based indications, and the practical consequences for consultations and prescribing decisions. This continues a longstanding interest in how people use the internet to understand medicines and conditions, reflected in earlier work examining patient reliance on online health information alongside formal medicine leaflets and the implications for safe use of treatments.

Cross-outlet medical and health journalism

Beyond her work for Doctors.net.uk, Wilkinson maintains a wide portfolio across general and specialist media, consistently anchored in medicine and health. She writes both news and features for print and digital outlets, including medical journals and professional publications, which keeps her close to developments in clinical research, health services and biosciences. Her bylines span titles such as BMJ, Pulse, the Pharmaceutical Journal, the Sunday Times, The Lancet and BBC platforms, reflecting a blend of clinician-facing and broader public audiences. Across these settings she brings the same approach: foregrounding peer-reviewed evidence, policy changes and service data, and explaining their practical significance for clinicians and other health professionals.

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Alexandra Thompson

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Alexandra Thompson is an assistant news editor focused on health who treats health claims as hypotheses to be tested rather than messages to be repeated. She works at New Scientist, combining editing with frontline reporting on ageing brains, cognitive health, chronic illness, contested treatments and infectious disease. Her beat centres on how neuroscience and psychology intersect with everyday health choices and on how scientific findings translate into real-world outcomes for people living with illness. She examines lifestyle advice, rehabilitation programmes and outbreak guidance against current evidence, clarifying risk without overstating it and giving space to controversy without sensationalising it. Alongside written news she appears in audio and video formats, bringing the same clear, news-driven approach to live discussions and helping shape the daily health agenda while keeping a tight focus on evidence and impact.

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Alice Wilkinson

telegraph.co.uk

Alice Wilkinson investigates how everyday habits, products and routines shape sleep and long-term wellbeing, using test-driven health features to separate hype from real benefit. She holds a senior role on The Telegraph’s health features team, writing and shaping consumer-focused coverage that blends personal trial with clear expert evidence. Her core beat is sleep as a practical, solvable part of daily life, from detailed comparisons of magnesium supplements to service pieces on how sleeping position affects health over time. She treats supplements as a crowded, over-claimed market that demands careful testing and clear-eyed reporting. Alongside long-form features she writes weekly health desk dispatches on sleep, stress and concentration. Across her work she combines substantial self-testing, specialist insight and plain, unfussy prose to give readers measurable, realistic changes they can make.

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Ally Head

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Ally Head connects performance-focused fitness reporting with women’s health, sustainability and relationships, using her own endurance training and health history to stress-test trends against expert guidance. She is Senior Health, Sustainability and Relationships Editor at Marie Claire UK, where she shapes the health agenda across training, wellbeing and conscious living and writes and commissions news, topical features and SEO-led long-form pieces. A ten-time marathoner and Boston-qualifying runner, she focuses on structured, realistic training plans, strength and conditioning for women who run, and performance longevity. Her women’s health work centres on hormones, chronic conditions and fact versus fiction wellness claims. She also covers sustainability as conscious living and relationships, mental resilience and lifestyle features, favouring plain language, lived experience, specialist commentary and clear, repeatable routines. She has previously produced similar content for Women’s Health, Stylist, Glamour and Grazia.

UK·Health
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