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Emily McPherson

9news.com.auAustralia
Interested in
Workplace RightsSmall BusinessSocial JusticeLaw Reform
About

Emily McPherson is a senior reporter at Nine.com.au who covers business and economic stories through a social justice lens, focusing on how corporate decisions, workplace practices and public policy affect people's lives.

Workplace rights and class actions

McPherson’s business coverage foregrounds workers and workplace rights, including fast-food staff seeking a share of a multi-million-dollar class action payout against KFC. She connects these stories to broader patterns of underpayment and insecure work, framing employment disputes as questions of fairness within large corporate systems. This focus extends to people pushed out of work during the pandemic, where she reports on New Zealanders in Australia who lost their jobs and called for more government support as their JobSeeker payments ran out.

Cost-of-living pressures and welfare gaps

In her pandemic unemployment coverage, McPherson shows how gaps in welfare policy translate into mounting cost-of-living pressure. Her reporting on New Zealand citizens excluded from full social security support highlights the financial stress, uncertainty and sense of being left behind that accompany sudden loss of income.

By centring individual stories of people whose payments have ended, she connects abstract policy settings to concrete outcomes such as housing insecurity, difficulty paying bills and the strain on families trying to navigate limited support.

Small business, platforms and online risk

McPherson also reports on small businesses built on social media platforms, such as a Queensland man whose “perfect” Facebook-led business was undermined when hackers took over his page to buy ads selling nose hair trimmers. The story examines how dependence on platform infrastructure leaves small operators vulnerable to online fraud and exposes the fragility of business models that rely on third-party technology companies for access to customers. By detailing the disruption to the owner’s livelihood and his struggle to regain control of the account, she shows how cybersecurity, platform policies and customer trust intersect for everyday business owners.

Law reform, health and women’s rights

Her interest in social justice extends into legal and health policy, including coverage of proposed DNA donation laws inspired by the experience of a five-year-old girl needing mitochondrial transfer. By anchoring complex regulatory debates in an individual family’s story, she makes technical reforms accessible while emphasising their human stakes for children, parents and future patients. This work demonstrates her ability to translate specialised scientific and legal issues into clear, emotionally resonant reporting.

McPherson also writes about women’s rights and activism, such as her piece “We Won a War” on Manal Alsharif, which urges a new generation of women to continue fighting for freedoms even after landmark victories. These features situate personal narratives within wider struggles over gender equality and civil liberties, underscoring how change hinges on sustained collective effort and the ongoing need to defend hard-won gains.

Social justice lens on business and policy

Across topics, McPherson reports as a senior journalist whose special interest in social justice shapes her choice of stories and sources. Whether writing about class actions, welfare eligibility, platform-dependent businesses or law reform, she uses business and policy angles to illuminate structural power imbalances and their everyday consequences. Her work often combines clear explanations of systems - legal, economic or technological - with detailed human case studies, making complex issues relatable without losing nuance.

This approach distinguishes her coverage on the business beat from more transactional reporting, as she consistently asks who benefits, who is harmed and how rules could change to deliver fairer outcomes.

Also covering this beat

4 more business journalists.

AA

AdNews

adnews.com.au

AdNews focuses on how corporate decisions, campaigns and industry recognition shape the wider communications market, linking company moves and sector trends to their impact on regional audiences, traditional channels and people working in news and adland. It covers the business of media, marketing and advertising, tying deals, awards and campaigns to how the ecosystem functions day to day. Its reporting follows regional television and restructuring around Nine’s stations, explains why regional TV matters commercially, and combines transaction news with audience and pricing analysis. Long reads track traditional media recovery after COVID‑19 through agency views and budget shifts. AdNews treats journalists, mastheads and awards as business assets and reports on campaigns and marketing aimed at business owners, profiling data tools like Standard Media Index to show how entrepreneurial ideas become industry infrastructure.

Australia·Business
AS

Aditi Sarkar

Kalkine Media

Aditi Sarkar specialises in concise, data-led coverage of ASX-listed companies, with a technical edge in healthcare, biotechnology and critical minerals. She writes business and markets pieces for Kalkine Media, covering healthcare, diagnostics, food and beverages, resources, energy, financials and property. Her work examines revenue growth, contract pipelines, regulatory clearances, product rollouts, drilling, project pipelines, corporate actions, asset sales, debt reduction and trading performance. She also tracks themes such as critical minerals demand, changing energy use and AI-driven power and infrastructure demand. Notable coverage includes Pro Medicus, Mach7 Technologies, Tetratherix, Biome Australia, Killi Resources, Woodside Energy, Lendlease and Sports Entertainment Group. She uses precise company data and disclosures, then builds sector context around earnings, growth prospects, investor interest and market structure. Her reporting is research-driven and informed by scientific analysis and co-authored peer-reviewed research.

Australia·Business
AB

Adrian Black

canberratimes.com.au

Adrian Black is a business reporter who treats regulation, court action and economic shocks as core business terrain, not side issues. He writes for The Canberra Times, covering corporate conduct, legal and market consequences of misleading investors, and concrete risks from technology, crime and volatile costs. His recent work centres on detailed coverage of the fallout from Regional Express profit forecasts and losses, tracking ASIC’s case, courtroom arguments and continuous disclosure mechanics in the NSW Supreme Court. He follows contested cases over time, parses formal statements, and connects legal developments to reputational damage, shareholder confidence and governance standards. Beyond litigation, he reports on rising fuel and energy costs, unpaid invoices and money mule schemes as operational risks, and examines how AI changes careers, always tying abstract forces back to specific businesses, workers and the choices they face.

Australia·Business
AL

Adrian Leung

carnewschina.com

Adrian Leung is a technically precise reporter on Chinese electric vehicle manufacturers, distinguished by deep coverage of engineering specifications, thermal management systems, and performance metrics often ignored by business media. He writes on Chinese EV makers including BYD, Nio, Leapmotor, Xiaomi, and others, examining their manufacturing strategies, market positioning, and production developments. His Electrical and Computer Engineering background informs detailed analysis of battery thermal management, torque outputs, battery capacities, and thermal performance metrics, including case studies like BYD’s Flash Charging system and e4 motor system. Leung tracks new model launches and refreshes with exact dimensions, pricing, and export timelines, and reports on broader auto industry profits, production volumes, and margins. He also covers battery technology and solid-state battery delays, translating complex chemistry and semiconductor supply chain issues into clear, business-focused insights.

Australia·Business
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