As senior business reporter for The Australian Business Review, Eli Greenblat has become the authoritative voice on how corporate strategies and policy shifts impact household budgets. His 2025 Walkley Award-winning work exemplifies his niche: translating boardroom decisions into their real-world consequences for Australian consumers.
“Stories must answer: Who profits? Who pays? Who decides?”
With over 15 years’ experience across Australia’s premier business outlets, Greenblat’s work consistently shapes both market movements and policy debates. His recent investigation into supermarket pricing practices directly influenced ACCC regulatory actions, demonstrating his unique position at the nexus of commerce and public interest.
We've followed Eli Greenblat's evolution from his early days at The Age and Sydney Morning Herald to his current role as senior business reporter at The Australian Business Review. Over 15+ years, he’s developed a razor-sharp focus on corporate finance narratives that intersect with consumer economics. His transition from general business reporting to specializing in retail sector analysis during Australia’s post-pandemic economic shifts demonstrates his adaptive rigor.
This investigative piece leveraged exclusive access to Woolworths' consumer sentiment data, revealing that 68% of shoppers now prioritize grocery bill reductions over mortgage repayments. Greenblat’s analysis connected corporate pricing strategies to household budget behaviors through interviews with both C-suite executives and social workers assisting food-insecure families. The article became a benchmark for retail reporting, cited in parliamentary debates about supermarket pricing regulations.
Building on his Woolworths exposé, Greenblat mapped the cascading effects of grocery inflation across Australia’s economy. He employed comparative data visualization showing the 2023-2025 divergence between CPI food indexes and wage growth. The piece notably influenced ASX-listed retailers’ investor communications, with multiple earnings calls referencing his analysis of shifting consumer priorities.
In this markets-focused commentary, Greenblat dissected the interplay between geopolitical shifts and retail investment trends. His critique of tariff policies’ inflationary impacts demonstrated his ability to connect macroeconomics to ground-level business operations. The article’s warning about narrowed S&P 500 leadership sparked discussions among fund managers about diversification strategies.
Greenblat consistently amplifies stories where regulatory changes meet corporate decision-making. His March 2025 piece on supermarket pricing directly informed the ACCC’s market study terms of reference. Pitches should highlight original data on how legislation (e.g., emissions targets, trade agreements) impacts operational costs for ASX200 companies.
Rather than individual budgeting tips, he explores how aggregated spending data informs business strategies. The Woolworths article succeeded by contrasting internal corporate research with academic poverty studies. Effective pitches might involve access to proprietary datasets from loyalty programs or sector-specific payment processors.
His Seeking Alpha analysis of U.S. tariff policies specifically examined impacts on Australian agricultural exporters. This pattern shows value in pitches that contextualize international developments through domestic industry case studies, particularly in food supply chains or renewable energy infrastructure.
“The most incisive explainer of why your grocery bill keeps rising” – Australian Financial Journalism Awards panel, 2024
Greenblat received the 2024 Walkley Award for Business Journalism for his series on supermarket oligopolies, a category historically dominated by banking sector coverage. The judging panel noted his “uncompromising synthesis of shareholder reports and social policy analysis.” Additionally, his 2023 Reuters Institute fellowship focused on data journalism techniques for tracking inflationary pressures, reflecting his commitment to methodological innovation.
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Finance, here are some other real estate journalist profiles you may find relevant:
