Eleanor Dickinson
Eleanor Dickinson covers how technology, brand strategy and advertising intersect in the media and marketing economy, with a focus on how companies turn new tools and channels into commercial results. She is chief reporter at Mumbrella and a tech and business journalist with more than a decade of experience across multiple international markets. Her work often follows the business decisions behind campaigns, platforms and martech, rather than just the creative output.
Technology-led campaigns and AI in marketing
Dickinson’s recent coverage tracks how major brands and platforms are using artificial intelligence and data-driven tools to reshape marketing.
She reports on initiatives such as Allianz debuting a fully generative AI campaign, explaining what it means for the insurer’s brand positioning and customer engagement rather than only the novelty of the technology. She also covers stories where technology giants like Google use AI-powered search to funnel consumers directly to commercial offerings, unpacking the implications for discovery, competition and marketing spend.
Across these pieces she treats AI as a business and distribution issue, detailing how automation affects media buying, creative production and the economics of campaigns.
Martech platforms and the business of creative tools
Beyond individual campaigns, Dickinson writes about software platforms that sit at the heart of modern marketing operations.
Her coverage of Canva’s shift in focus as it moves up the martech chain looks at how the company is repositioning its tools for enterprise customers and the broader marketing technology ecosystem. In this work she examines product strategy, go-to-market moves and competitive dynamics, showing how creative and collaboration platforms are evolving from simple design tools into central infrastructure for brand teams.
These articles frame martech as a strategic layer in the business, connecting technology roadmaps to the needs of agencies, marketers and media owners.
Brand growth, CMOs and commercial strategy
Dickinson regularly profiles the people responsible for building brands, including chief marketing officers at fast-growing companies. In her interview with BYD’s CMO on building one of Australia’s fastest-rising car brands, she focuses on the levers of growth: channel mix, brand positioning, local market adaptation and the role of partnerships in accelerating awareness. Across similar work she treats CMO conversations as case studies in commercial strategy, drawing out how marketing leaders justify investment, measure performance and respond to competitive pressure.
This emphasis on decision-making gives her brand coverage a distinct business edge, useful for understanding how marketing functions inside growth companies.
Industry governance, standards and regional experience
Dickinson’s archive includes stories on advertising standards and regulatory interventions, such as coverage of Bet Nation pulling a “sure thing” TV ad after an Ad Standards breach. In these pieces she traces how rulings and codes of practice affect creative risk, operator behavior and public trust in advertising. Her broader career spans roles as editor of Mumbrella’s Asia operation and earlier work for a regional advertising and marketing title in the Middle East, giving her an extended view of how media and marketing industries evolve across different markets and regulatory regimes.
That background informs her current reporting on the business of media and marketing, where she routinely situates local developments within wider industry trends.
Career focus and reporting style
Across Mumbrella and earlier roles, Dickinson’s work is consistently anchored in business outcomes for media, brands and platforms.
She writes primarily in a reported news and analysis format, drawing on interviews with senior executives, regulatory decisions and product announcements to explain why a development matters commercially. Her coverage spans AI-led campaigns, martech platforms, brand-building strategies and industry governance, but the through-line is clear: she is interested in how marketing, advertising and technology decisions translate into growth, risk and change for the companies involved.
4 more business journalists.
AdNews
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Aditi Sarkar
Aditi Sarkar specialises in concise, data-led coverage of ASX-listed companies, with a technical edge in healthcare, biotechnology and critical minerals. She writes business and markets pieces for Kalkine Media, covering healthcare, diagnostics, food and beverages, resources, energy, financials and property. Her work examines revenue growth, contract pipelines, regulatory clearances, product rollouts, drilling, project pipelines, corporate actions, asset sales, debt reduction and trading performance. She also tracks themes such as critical minerals demand, changing energy use and AI-driven power and infrastructure demand. Notable coverage includes Pro Medicus, Mach7 Technologies, Tetratherix, Biome Australia, Killi Resources, Woodside Energy, Lendlease and Sports Entertainment Group. She uses precise company data and disclosures, then builds sector context around earnings, growth prospects, investor interest and market structure. Her reporting is research-driven and informed by scientific analysis and co-authored peer-reviewed research.
Adrian Black
Adrian Black is a business reporter who treats regulation, court action and economic shocks as core business terrain, not side issues. He writes for The Canberra Times, covering corporate conduct, legal and market consequences of misleading investors, and concrete risks from technology, crime and volatile costs. His recent work centres on detailed coverage of the fallout from Regional Express profit forecasts and losses, tracking ASIC’s case, courtroom arguments and continuous disclosure mechanics in the NSW Supreme Court. He follows contested cases over time, parses formal statements, and connects legal developments to reputational damage, shareholder confidence and governance standards. Beyond litigation, he reports on rising fuel and energy costs, unpaid invoices and money mule schemes as operational risks, and examines how AI changes careers, always tying abstract forces back to specific businesses, workers and the choices they face.
Adrian Leung
Adrian Leung is a technically precise reporter on Chinese electric vehicle manufacturers, distinguished by deep coverage of engineering specifications, thermal management systems, and performance metrics often ignored by business media. He writes on Chinese EV makers including BYD, Nio, Leapmotor, Xiaomi, and others, examining their manufacturing strategies, market positioning, and production developments. His Electrical and Computer Engineering background informs detailed analysis of battery thermal management, torque outputs, battery capacities, and thermal performance metrics, including case studies like BYD’s Flash Charging system and e4 motor system. Leung tracks new model launches and refreshes with exact dimensions, pricing, and export timelines, and reports on broader auto industry profits, production volumes, and margins. He also covers battery technology and solid-state battery delays, translating complex chemistry and semiconductor supply chain issues into clear, business-focused insights.