Cocogun

Cocogun focuses on brand transformations and purpose-led campaigns for organisations in health, social impact, finance and technology sectors. Its work centres on using naming, design and storytelling to clarify what a business stands for and to mobilise audiences around that mission. Across recent projects, the agency tends to take on complex organisations and translate their purpose into simple, visible brands that can live across film, digital, out-of-home and press.

Rebranding Health and Support Organisations

A consistent thread in Cocogun’s portfolio is the rebranding of health and support organisations whose work involves sensitive, often life-changing issues.

The agency led a major rebrand for Inherited Cancers Australia, formerly Pink Hope, delivering a new name, visual identity, website and nationwide out-of-home campaign. The project reframed the organisation around inherited cancer risk, expanding the story beyond a single disease area and making its purpose clearer to families seeking information and support.

Cocogun’s approach combined strategic repositioning with a visual system built on curved lines and organic colours, inspired by the ongoing journey of people living with inherited cancer risk and by feedback from the community itself. Striking portrait photography and a bright, contrasting colour palette were used to balance vulnerability and strength, reinforcing the idea of “breaking the cycle” of inherited cancer.

The agency applies a similar lens to other health-related work, treating design as a way to empower people facing difficult circumstances. For Integra Service Dogs Australia, Cocogun developed the new name and brand LifeUnleashed, alongside a platform and communications that focus on the role of assistance dogs in supporting veterans and first responders living with PTSD. The work spans a new website and a suite of materials that translate a specialist service model into an accessible, optimistic narrative.

In collaboration with the AI health platform Heidi, Cocogun helped shape a global brand campaign built around the importance of the platform’s mission and the impact of AI-enabled healthcare, working with film and production partners to create a cohesive story across moving image and stills.

Social Purpose and Advocacy Campaigns

Cocogun often partners with organisations that sit at the intersection of advocacy and fundraising, using campaigns to turn abstract causes into tangible stories.

The agency’s “Human Mart” and “There’s Only Us” work for Anti-Slavery Australia uses press, social and out-of-home to highlight modern slavery and to position real organisations and supporters as the forces capable of change. Campaign assets have run across major newspapers, with creative built to drive both donations and deeper engagement with the issue.

Cocogun’s portfolio also includes MissingSchool’s “Don’t You Forget About Me”, a campaign that focuses on the isolation experienced by seriously ill children who cannot attend school, using film, out-of-home and digital to encourage support for technology that keeps them connected.

The agency extends its social-purpose focus into industry-facing organisations as well. Cocogun created a bold new brand identity and website for UnLtd, a social purpose organisation within the advertising industry, including a brand blueprint, redesigned site and refreshed visual identity across more than twenty regular events. The design draws from grassroots poster culture and historic activism movements, using typography as the central element and a split-fountain-inspired colour palette to signal visibility and collective action.

This work positions UnLtd’s brand as an open invitation to participate in changing the future, linking the organisation’s mission to recognisable visual cues from real-world movements.

Finance and Technology Brand Platforms

Beyond nonprofits and advocacy groups, Cocogun works extensively with financial and technology brands. Its “Points of Inclusion” initiative for AMEX Australia turns the familiar “American Express accepted here” point-of-sale sticker into a symbol of LGBTQI+ inclusion, encouraging thousands of retail partners to display it prominently and turning everyday payment touchpoints into a visible celebration of diversity. For the moomoo trading app, the agency developed the “Take Charge” campaign built around an iconic orange cow, creating an integrated launch that spans film, digital and audio with a deliberately lo-fi track designed to feel playful and memorable.

Cocogun’s brand identity work for Harrison.ai, a fast-growing technology company focused on healthcare, includes a comprehensive suite of touchpoints from an interactive website to social assets and office branding, all aligned to a mission of raising the standard of patient care through AI.

Across these business-facing projects, Cocogun tends to treat financial and technology brands as everyday tools rather than abstract products. Creative decisions often aim to make complex services feel simple and human, whether by using approachable characters, direct language or design systems that foreground real-world impact.

This gives the agency a track record in translating specialised business offerings - trading platforms, AI healthcare, payment networks - into accessible stories that retain strategic depth.

Bold Identities and Cultural Campaigns

Cocogun’s work regularly showcases strong visual and tonal identities that push against category norms. The agency has launched expressive campaigns such as the “F*ck the Cup” rap protesting the Melbourne Cup, cultural and editorial projects like Copy School reflections, and concept-led activations that sit close to art and entertainment. Its rebrand of a bathroom brand with a neon-soaked aesthetic, covered by Little Black Book, follows the same pattern, using a vivid palette and bold design language to reposition a functional product in a more distinctive, lifestyle-led space.

Cocogun’s naming and branding projects often surface unexpected humour or provocation, as seen in fundraising work built around irreverent product sales and playful language.

Across campaigns, the agency’s style is consistent: concise, crafted copy, visually assertive design and a clear link between an organisation’s purpose and the experience of its audience. Whether working on healthcare, social causes, finance or consumer brands, Cocogun focuses on the business problem - clarity of mission, growth, engagement - and solves it through creative platforms that can stretch across multiple channels.

That mix of strategic rethinking and distinctive execution defines its recent body of work.