Clara Ludmir
Clara Ludmir is a business journalist for Forbes who writes about corporate activity and how it reshapes well-known consumer brands. Her coverage connects company strategy, valuation and dealmaking with the consumer-facing names readers recognize. Her work includes reporting on Shein’s reported $100 million acquisition of Everlane, examining how a fast-growing platform moves to absorb a prominent direct-to-consumer apparel brand.
Business coverage of consumer brands and deals
Ludmir’s business reporting focuses on the moves companies make to grow, consolidate or reposition themselves, with a particular interest in consumer-facing brands. In covering Shein’s reported agreement to acquire Everlane for $100 million, she highlights a deal that sits at the intersection of fashion, retail and e‑commerce and centers on how ownership changes can alter a brand’s trajectory. The story reflects her attention to hard numbers, such as deal value, alongside the strategic logic behind a transaction and the implications for the companies involved.
Interest in e‑commerce and modern retail models
By tracking Shein’s expansion through the acquisition of Everlane, Ludmir engages directly with the business models that define modern retail. Her work in this space looks at how digital-first platforms and direct-to-consumer brands interact, compete and combine, using high-profile transactions to illustrate broader shifts in how products reach customers. This gives her coverage a clear focus on the business dynamics underlying names that are already familiar to shoppers.
4 more business journalists.
Alex Bronzini-Vender
Alex Bronzini-Vender is a business reporter who focuses on how economic forces and corporate decisions shape specific communities and industries. He covers business for the Washington Monthly, writing reported pieces at the intersection of commerce and public life. His work reflects the magazine’s emphasis on linking markets and money to power, policy, and everyday experience. He treats business not as balance sheets and deals but as choices that affect local realities. In “Fear and Loathing in Palo Alto,” he uses a city tied to the tech sector to examine how a powerful industry influences a community. He grounds his business beat in on-the-ground consequences rather than treating corporate and financial developments in isolation.
Alex Smith
Alex Smith focuses on the business impact of enterprise technology, with a distinctive emphasis on AI literacy and skills rather than technical specifications. They write for Technology Record, covering how artificial intelligence and cloud platforms from major providers are turned into concrete programmes for organisations and governments. Their beat sits at the junction of business strategy, national digital policy and large-scale technology partnerships. They report on national AI literacy programmes and public–private partnerships, showing how policy choices, vendor capabilities and skills gaps intersect. On the business beat, they treat AI and cloud as tools for competitiveness, workforce readiness and participation in a data-driven economy. Their concise, announcement-led reporting highlights who is partnering with whom, what programme is being launched, which technologies underpin it and how it changes capability on the ground for executive readers.
Alison Durkee
Alison Durkee focuses on how law, regulation and politics create business risks for major companies and industries. She is a reporter at Forbes, where she writes news-driven explainers on complex legal and regulatory developments and their impact on corporate strategy, reputation and markets. Her coverage centers on companies under scrutiny, especially in technology and other high-growth sectors, and tracks trials, investigations and fast-changing policy fights. She breaks down lawsuits, inquiries and regulatory moves into clear parts, grounded in timelines, filings and official actions. She reports on generative artificial intelligence and other emerging technologies as tests of legal frameworks and corporate risk management, explaining how issues like intellectual property, safety compliance, consumer protection and governance can reshape product roadmaps, partnerships and investor expectations.
Alyson Shontell
Alyson Shontell covers business through the lens of leadership, using in-depth conversations with powerful executives and founders to show how their decisions shape companies, markets, and public life. She is editor in chief at Fortune, overseeing coverage across the masthead while continuing to write selected high-impact pieces. Her core work is long, reported interviews and profiles of CEOs of large companies, dominant tech firms, and fast-growing startups. She focuses on how leaders think, manage risk, make unconventional calls, and handle crises, culture, and the future of work. Her subjects include corporate chiefs, startup founders, and political figures treated as executives. She probes operating detail, governance, internal culture, and trade-offs around growth, disruption, and workplace models, using concrete examples and direct, accessible prose that foregrounds the subject’s voice while pressing for specifics.