Bryce Luff
Bryce Luff is a senior reporter at 7NEWS who focuses on how money decisions by governments, regulators and big companies flow through to household finances. His coverage follows tax rules, prices and policy shifts from the perspective of ordinary consumers trying to manage rising costs. He combines straight finance reporting with live, rolling formats that track major economic events in real time.
Cost-of-living and household finances
Luff’s finance coverage is anchored in the practical pressures on household budgets, particularly at key points in the fiscal calendar. He reports on tax office warnings as millions of Australians prepare to lodge their returns, focusing on compliance risks, rule changes and how to avoid common mistakes when filing.
He covers federal budgets through live formats that detail changes to tax scales and explain how much extra relief average earners receive each year under new cuts.
His reporting on cost-of-living measures ties macro decisions, such as keeping the cash rate on hold, directly to the strain faced by households managing higher living costs and borrowing expenses. Across these stories he translates policy language into plain terms about take-home pay, refunds and the timing of relief.
Prices, energy and everyday services
A recurring thread in Luff’s work is the effect of price movements and corporate decisions on everyday services such as energy, transport and payments.
He covers campaigns like Cash Out Day, explaining how advocates for notes and coins plan coordinated withdrawals to signal resistance to a fully digital or tap-and-go payments world. In energy, he reports on consumer watchdog investigations that force major providers to refund thousands of customers who were steered into plans costing more than basic offers, laying out both the regulator’s findings and the dollar impact on affected households. His reporting on rising fuel costs documents new surcharges added to ride-share trips, including per-kilometre charges applied to petrol, diesel and hybrid vehicles and the resulting lift in fares across the country. These pieces frame corporate pricing decisions as part of the broader cost-of-living story, with an emphasis on transparency and consumer recourse.
Live coverage of budgets and major events
Luff works extensively in live-blog formats that track fast-moving news across finance and general reporting.
He contributes to budget live coverage that combines rolling updates from parliament with immediate breakdowns of tax, spending and relief measures as they are announced. His live blogs also span security and international issues, including coverage of efforts to reopen the Strait of Hormuz and the impact of shipping blockades on oil flows and global markets.
On domestic breaking news days he has handled live feeds that mix crime, traffic and weather updates into a single rolling file, keeping short, frequent entries as situations evolve. This blend of finance and general live reporting shows his comfort with sustained, time-sensitive coverage where clarity and speed matter.
Career and reporting background
Luff is a senior reporter for 7NEWS, working within its digital operation. He joined the company’s broader media group as a digital producer in 2018, gaining experience in fast-paced online newsrooms and multi-platform publishing.
His career started as a football reporter for a community news organisation before he moved into a cadet role at a local Gazette, building his skills on sport and suburban issues. Alongside his finance work, his bylines include verified pieces on major crashes and other breaking events, showing a foundation in general news and emergency coverage.
This progression from community sport to digital production and then senior reporting underpins his current focus on accessible finance stories that connect complex decisions to everyday consequences.
4 more finance journalists.
Aaron Bell
Aaron Bell stands out for turning broker research and complex market commentary into clear stories for everyday investors. He writes about the Australian share market as a journalist for The Motley Fool Australia and also works as a freelance journalist and editor focused on financial topics and the Australian economy. His beat covers ASX-listed companies and exchange-traded funds. He writes on broker recommendations, valuation changes, price targets, upside forecasts, earnings results, guidance, and share price reactions. He also covers thematic and emerging markets ETFs, NASDAQ-focused funds, and sectors such as space-related industries. In his reporting, he uses numbers, rating changes, and target prices to explain risk, reward, and what has changed in the business.
Adam McCleery
Adam McCleery tracks the money and deals shaping advertising and media agencies. He is a journalist at AdNews, covering agency pitches, account moves, media buying decisions, budgets, contracts and settlements. His beat sits between finance, media and marketing, with a focus on advertiser confidence, commercial outcomes and the pressures facing agencies, brands and media owners. He reports on television, streaming, subscription models and platform strategies, as well as artificial intelligence, data, privacy and ad technology. His past work spans print, digital and business-to-business titles. He writes in a straightforward, deal-driven style. He follows how brands review, consolidate or shift agency relationships, and how pricing, measurement, fragmentation, policy and economic conditions affect spending, investment, risk and the value of agency services.
Adelaide Miller
Adelaide Miller is an award-winning national business reporter at the ABC who stands out for linking markets coverage with accountability reporting on how finance, regulation and corporate decisions affect workers, consumers and small businesses. She covers superannuation, small business obligations, the ASX, global indices, inflation, government debt, investor sentiment, cryptocurrency, corporate conduct, mortgage stress, and consumer impact. She reports on the gap between legislative intent and on-the-ground practice, and she often uses data, live markets context, and direct reporting from affected people. Her background includes ABC Investigations, Background Briefing, and Four Corners. She also has reported on AI-driven political campaigning, Telstra’s Senate inquiry scrutiny, family law, and a personal essay on her grandmother’s dementia. She works across TV, radio, online, and podcast formats.
Adeshola Ore
Adeshola Ore reports on finance and public policy through their effects on everyday life. They are a reporter at the Guardian, covering tax debates, public spending, institutional policy and the communities shaped by them. Their beat also includes politics, rights, social equity, climate, migration, Indigenous policy, agriculture, food safety and public health. Notable reporting has covered bird flu and egg supplies, catastrophic floods, death cap mushroom poisonings, refugee communities, university misconduct and place-naming rules in Tasmania. Earlier work included global climate conferences, international affairs and social policy. Ore reports through live political coverage, ground-level interviews, documents and hearings. They write news features and explainers that clarify complex rules, risks and rights. They also contribute to the Guardian’s daily news podcast, bringing field reporting and interviews with affected communities into wider discussions of politics and policy.