Ashley Kubbinga

Ashley Kubbinga treats entertainment as something to win and participate in, not just read about. As promotions director at Indie88, she turns concerts, artist campaigns, and sponsor tie-ins into clear, tightly framed contests and station promotions, using short web copy to move listeners from interest to action.

Win tickets and concert promotions

Much of Kubbinga’s byline at Indie88 sits on “win tickets” posts tied to live shows and tours. Recent pieces like “Win Tickets to Houndmouth” and “Win tickets to Erykah Badu” follow a consistent, functional structure: name the act and prize, state when the show happens, and spell out how to enter through the station. She also builds out larger concert-driven promotions such as “Indie88’s Summer Slam Series with Mother Mother and Interpol,” packaging multiple artists under a single contest banner.

Her focus stays on marquee details a fan cares about - who is playing, what the prize includes, and the steps needed to get into the draw - rather than commentary on the artists themselves.

Artist-branded weekends and listening events

Kubbinga extends that same contest logic to artist-branded campaigns that run across the station schedule.

Headlines like “10K Fridays – Bruno Mars 24 Karat Edition” and “Indie88’s Kacey Musgraves Winning Weekend” show her working with themed promotions that pair an artist’s catalogue or aesthetic with a specific contest mechanic. She writes around these hooks in plain, directive language, explaining when to listen, what to listen for, and how entries are tracked or multiplied. In “Robyn Sexistential Listening Party,” she shifts the frame from straight contesting to an artist-focused listening event, but the core remains promotional: a defined experience, clear timing, and a simple path to participation.

Across these pieces she handles both the creative naming and the practical rules, so the campaign feels branded but still easy to understand.

Local contests with food and retail partners

Her contest coverage is not limited to music tickets. Kubbinga regularly writes about prize packs tied to food and retail partners, folding lifestyle incentives into the music environment.

“Win a $100 Nadège Patisserie” and “30 Second Song Challenge – Win a $100 Burger’s Priest Gift Card” show her pairing a quick, music-related game or on-air feature with a tangible reward from a recognizable business.

The copy in these pieces balances sponsor mentions with the station’s tone, outlining contest periods, eligibility, and any song-based challenges without heavy promotional language. This strand of her work makes clear that she is as comfortable framing a bakery or burger promotion as a tour date, provided it can be structured as a simple, repeatable contest for listeners.

Station campaigns, rules, and interviews

Kubbinga also handles the nuts-and-bolts side of promotion, including contest rules and broader station campaigns. An early piece like “‘No Doubt in Las Vegas’ Contest Rules & Regs” illustrates her role in formalizing the legal and procedural side of promotions, setting out contesting periods, code words, and terms in straightforward prose.

Her byline on items surfaced under home-page features, such as “Indie88’s Socks for…” style campaigns, shows her supporting longer-running initiatives that blend listener engagement with cause or community elements while still centering a clear call to action.

In addition to pure contesting, she occasionally steps into light feature territory, as in “Indie88 Interviews: Toronto Sceptres Kirsten Simms,” where she introduces a subject connected to the station’s audience and formats the piece as a direct interview. Even there, the tone stays aligned with her promotions work: concise questions, accessible framing, and an emphasis on why the subject matters to the station’s listeners.

Promotions-focused perspective on entertainment

Across these strands, Kubbinga’s distinguishing trait is that she approaches entertainment as a promotions specialist first and a writer second. Her background in radio and TV broadcasting and her progression through promotions and street-team roles into a senior promotions position inform a consistent emphasis on mechanics, timing, and listener value. She writes primarily in service of on-air and online campaigns, not standalone arts coverage, and her pieces are designed to plug directly into station programming. For stories and campaigns that involve contests, giveaways, branded weekends, or sponsor tie-ins - whether around touring artists, listening parties, or food and retail partners - her work centers on making the offer immediately clear and actionable while keeping the tone aligned with Indie88’s music-first identity.