Ama Sechere

Ama Sechere is an entertainment publicist at Bell Media focused on streaming programming for Crave and its premium brands. Her work centres on clear, detailed scheduling communications that map out upcoming films and series across Crave, HBO, Starz, and related specialty channels. She uses tightly structured overviews and highlight notes to translate an evolving slate of content into practical information for media and partners.

Crave streaming overviews

Sechere’s most visible work is the recurring series of Crave Streaming Overview releases, including the July 2026 overview that lays out everything coming to the platform that month.

These overviews organise new programming by date and format, covering feature films, returning series, premieres, and special events in one document. The structure is consistent: headline highlights, followed by a day-by-day listing that lets readers see at a glance when major titles arrive.

Across monthly overviews from at least December 2021 through March 2025, May 2026, and July 2026, she maintains that same format while adjusting the focus to each month’s tentpoles. Big genre titles, family franchises, and prestige dramas sit alongside smaller features, with equal attention to premiere dates and platform labels such as Crave, HBO, and Starz.

The result is a running reference series that tracks the evolution of Crave’s catalogue over several years, and gives media a reliable template for picking out timely coverage angles.

Weekly lineups and premium network highlights

In addition to monthly roundups, Sechere works on weekly Crave Streaming Overview releases that drill down into specific seven-day windows. A July 16–22 weekly overview, for example, enumerates 11 new movies arriving on Crave and flags key series moments such as a season finale of RUPAUL’S DRAG RACE ALL STARS.

Each item carries a short description and clear premiere positioning, showing how she combines schedule data with concise loglines when the week’s programming needs more context.

Her remit extends across premium and specialty brands tied to Crave.

Contact lines and footer copy on numerous releases link her to communications for HBO, Starz, Oxygen, and USA Network, as well as entertainment specialty channels. In practice, that means her overviews often weave together programming from multiple brands: an HBO docu-comedy season premiere, a Starz original drama returning for a new season, and feature film debuts like TICKET TO PARADISE appear side by side in the same schedule. She keeps the cross-brand slate readable by repeating a familiar pattern of network tags and premiere notes.

Original series and campaign-style announcements

Beyond schedules, Sechere is listed as the media contact on individual series announcements that need separate campaign treatment.

One example is the release introducing the short-form original comedy series MY DEAD MOM, which frames the show’s concept and format while tying it into Crave’s broader push on original content. Here the focus moves from dates to positioning: the tone, premise, and platform fit of the series are spelled out so that journalists and partners understand why it matters in the overall slate.

This kind of work sits alongside her streaming overviews and illustrates a second dimension to her coverage: she not only maps the catalogue, she also helps spotlight priority titles within it. Major premieres, finales, and new acquisitions often receive enhanced mention in her monthly and weekly documents, suggesting a campaign logic where certain shows are elevated without breaking the underlying schedule format. The consistent cadence of these releases supports long-lead planning for entertainment desks that track Crave’s output.

Entertainment publicity and industry focus

Professional profiles describe Sechere as having more than a decade of experience in entertainment publicity, with a focus on streaming and television. Her background includes leading national and multi-platform campaigns, from early development stages through launch and renewal, which aligns with the campaign-style press materials she handles for Crave.

She emphasises brand storytelling and media relations, and notes work that spans digital, print, broadcast, and social channels, reflecting the cross-platform reality of modern entertainment coverage.

These profiles also highlight her role in building relationships across the industry, including internal creative teams, distributors, talent representatives, and external publicity partners.

That network sits behind the regular flow of streaming overviews and series announcements, where coordinated timing and shared messaging are central. Taken together, her schedule-driven releases and campaign work show a practitioner whose coverage is distinguished less by individual criticism or review and more by the steady, organised presentation of an entire entertainment portfolio.