April Clare Welsh
April Clare Welsh is a freelance news and tech writer for DJ Mag who covers the intersection of electronic music, technology and data-led insight.
Her work tracks how DJ tools, Web3 projects and streaming platforms shape club culture and the wider music industry, with a focus on both underground scenes and global trends.
Music tech and DJ innovation
Welsh’s technology beat centres on the tools and formats that artists and DJs use, from hardware and vinyl-cutting devices through to digital platforms and crypto-driven projects.
Her previous work includes reporting on devices such as portable vinyl lathes that let people cut records at home and stories on how artists use field recording and other production techniques, keeping an eye on how new technology filters into creative practice.
She also carries experience editing and writing content for DJ-focused crypto projects, where she works on competition copy, social content and artist interviews with a Web3 focus, which informs a pragmatic view of how new tech propositions are pitched to musicians and fans.
Across this strand of her work she writes in a straightforward, explanatory style, breaking down technical detail while foregrounding the creative and business implications for DJs, producers and labels.
Streaming data, charts and industry trends
Welsh writes regular analysis pieces for a music-industry analytics platform, using streaming and chart data to explain how genres and listening habits rise, stall or transform over time.
Recent columns include work on why J-pop is breaking globally, why pop’s slump continues as global charts remain stagnant, how holiday music is getting sadder, and why contemporary Christian music is booming, each grounded in platform data and market observation.
In these pieces she isolates clear storylines from complex datasets, relating shifts in mood and genre to factors such as release strategies, regional scenes and platform behaviour rather than treating charts as abstract rankings.
This data-forward approach feeds back into her broader technology coverage, giving her a view of how tools, formats and audience behaviour interact at scale.
Global electronic and underground scenes
Beyond pure tech and metrics, Welsh has a long-running focus on global electronic and experimental music scenes, often reporting from festivals and local movements.
Her portfolio includes coverage of festivals in Mexico, Iceland and the Azores, as well as scene pieces on Colombia, São Paulo, Amsterdam, China and Mongolia, combining artist perspectives with attention to organisers, spaces and local context.
She has written features on underground parties in Lisbon, activist collectives, and historical punk movements, showing a consistent interest in how subcultures form, organise and sustain themselves around music.
Across these stories, Welsh tends to connect the specifics of individual scenes to wider questions of access, infrastructure and cultural politics, while keeping the focus on artists, promoters and communities rather than abstract theory.
Artist profiles and release news
Welsh continues to write artist profiles and release-driven news alongside her tech and trends coverage, blending narrative with detail on creative process and sound.
Her work includes longform profiles of DJs and producers such as Italian techno artist Adiel, where she traces training, club residencies and label work while closely describing the evolution of their records and sets.
She has written news and features on albums, tracks and awards for multiple music publications, covering subjects from BRIT Awards nominations and major artist releases to experimental compilations and festival quarter reports.
At DJ Mag her news output includes stories on new tracks from artists working at the edge of rap, house and UK dance music, such as the collaboration between CASISDEAD and Eliza Rose on “Pingers”, reflecting an ear for crossover records that matter to DJs as well as listeners.
Across outlets she maintains a consistent tone: concise headlines, clear summaries of the release or event, and enough detail on sound, collaborators and context to situate a story within a genre, scene or emerging trend.
Welsh brings together experience as a former staff writer at music magazines and a wide freelance portfolio that spans culture, tech, activism and the environment, with bylines in outlets such as The Guardian, Resident Advisor, NME, Dazed, Mixmag, The Wire and others in addition to DJ Mag.
She also co-runs a radio show focused on music from Portuguese-speaking countries, which complements her written work on global scenes and gives her direct, ongoing contact with new records and artists.
For technology stories, data features, or music pieces that sit between club culture and industry analysis, her track record shows a reporter who can connect technical detail, numbers and narrative without losing clarity.
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