Annie Kane
Annie Kane is the managing editor of The Adviser, Momentum’s mortgage broking title. She leads editorial strategy while writing news and features on the mortgage broking industry, the mortgage market, financial regulation, fintechs and the wider lending landscape. Her coverage is distinguished by a broker-first lens, explaining how lender policies, regulatory changes and market movements translate into day-to-day impacts on broker businesses and their clients.
Mortgage broking industry and lender policy
Kane’s core reporting focuses on the mechanics of the mortgage broking industry and the policies of banks and non-bank lenders. Her work on lender actions - such as decisions by major institutions to tighten accreditation or disaccredit inactive brokers - tracks how distribution strategies and compliance frameworks affect individual brokers and their aggregation networks. She reports on acquisitions and strategic moves in the lending sector, for example coverage of the purchase of a private lender by investment firm Salter Brothers, linking corporate activity to its implications for broker access to products and capital.
Across these pieces she breaks down loan features, credit criteria and operational changes in clear terms, making dense lender and regulator communications usable for a professional broker audience.
Regulation, cash rate and market impacts
A recurring strand in Kane’s work is close tracking of monetary policy, regulatory action and their knock-on effects on home values and borrowing costs. She writes service pieces such as a detailed schedule of Reserve Bank of Australia meeting dates, contextualising decisions and giving brokers forward visibility on potential cash rate changes. Her coverage of analysis from property and data firms connects expected rate reductions to projected movements in home prices, highlighting how macro trends translate into client conversations and pipeline management.
In multimedia formats she examines issues such as widespread failures by major lenders to correctly link offset accounts, explaining how compliance findings from ASIC can leave borrowers out of pocket and expose brokers to remediation work. She also explores clawback structures and industry submissions arguing they may amount to unfair trading practices, again focusing on what regulatory debates mean for broker revenue and risk.
Broker business, awards and industry community
Kane invests substantial time in the business realities and community life of brokers, beyond pure policy and product coverage. She reports on industry awards such as the Better Business Awards in Queensland, profiling winners and categories to showcase business models, client service approaches and innovation within the broker community. Her involvement extends to emceeing major events including the Better Business Summit and the Women in Finance Summit, where she leads discussions on leadership, growth and diversity in the finance sector. This dual role - both reporting on and hosting broker-focused events - means her journalism often reflects first-hand conversations with practising brokers, shaping stories around their challenges, achievements and changing expectations of lenders and regulators.
Podcasts, webcasts and news analysis
Alongside written pieces, Kane is a central voice in The Adviser’s audio and video output, hosting several regular podcasts and webcasts. She fronts series such as Elite Broker, New Broker, Mortgage & Finance Leader, Women in Finance and In Focus, as well as The Adviser Live webcasts, using interviews and panel discussions to draw out practical lessons from top-performing brokers and industry leaders.
In weekly “What’s Making Headlines” segments she reviews the news of the week with colleagues, covering topics like offset-account failures, shifting cash rate forecasts and new high-LVR or long-tenor loan products from lenders such as Pepper Money and AMP.
These formats show her preference for unpacking complex developments into concise takeaways, helping brokers stay across fast-moving regulatory and product landscapes without losing sight of how changes affect client outcomes. Her earlier experience writing on sustainability and for consumer titles including Elle (Australia), BBC Music, BBC History and Homes & Antiques informs a clear, accessible style that carries through even when dealing with technical financial subjects.
Prior to joining The Adviser in 2016, Kane built a career across news and features, including sustainability-focused reporting and work in leading consumer magazines, and has since become a prominent editorial and broadcast figure within the mortgage broking sector. Her current output combines specialist industry reporting, policy analysis, and community-focused storytelling, consistently framed around the needs and perspective of professional brokers.
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