Alex Blair
Alex Blair is a news reporter at News.com.au who covers gaming inside the masthead’s broader mix of entertainment, technology and finance stories. His work treats video games as part of mainstream consumer culture, focusing on big-ticket releases and the business questions around them such as the projected revenue from Grand Theft Auto VI. He writes in a concise, news-driven style aimed at readers who follow games alongside general digital news rather than through specialist trade coverage.
Gaming and blockbuster entertainment
Blair’s gaming coverage centres on major franchises and headline-making industry moments rather than niche titles or technical analysis. His story on how much revenue Grand Theft Auto VI is expected to generate in its first hour exemplifies how he anchors games in their commercial stakes and global impact, not just their gameplay. Working within a site that foregrounds entertainment and technology as key verticals, his games reporting sits alongside film, music and streaming coverage, which reinforces a view of gaming as one strand of popular culture.
He writes for a general audience, spelling out numbers, stakes and context so that non-specialist readers can grasp why a particular release or platform matters.
Technology, finance and consumer angles
Blair’s broader remit extends across entertainment, finance, music, tech, travel and science, giving him a wide lens on how digital products and platforms intersect with money and everyday life.
This range feeds into his gaming work, which often highlights costs, earnings, and consumer behaviour rather than deep technical breakdowns. Within News.com.au’s mix of technology and finance coverage, he contributes pieces that translate industry developments into clear takeaways about value, risk and hype for a mass readership. He favours punchy headlines and straightforward explanations that foreground the numbers or turning points driving a story.
Sport and general reporting background
Blair has several years of reporting experience at News.com.au in different roles, including a period focused on sport.
His work has been cited in coverage of football, underscoring a background in live events and fan-driven storylines before his current emphasis on gaming and digital culture. Earlier experience writing sports pieces and other general news stories informs his approach to games as another passion-driven arena, with attention to audience reaction, controversy and momentum.
That trajectory from sport into entertainment and tech leaves him comfortable shifting between hard numbers, colourful incidents and fast-moving online narratives within a single piece.
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