Design Reporters and Journalists - 2025 Contact List

Our PR specialists have compiled this list of 150-200 design journalists from top design news publishers, featuring verified email addresses, professional details, and social profiles for successful PR campaigns.
  • Last updated in May 2025

  • Ideal for designers, brands, and creative agencies looking to increase media coverage and showcase innovative design trends.

  • The Design media contact list is available for $49, supported by our expert team 24/7. Satisfaction guaranteed!

  • 150-200 Design Journalists from Top Design News Publishers

Explore top Design journalists for 2025

Curated by Naman B
PR Manager @ PressContact

Meet the leading design journalists of 2025, curated for their innovative coverage of design trends and industry insights. Our PR team selected these journalists based on the reach of their narratives, their active engagement with design topics, and the prestige of their media outlets. The latest journalist profiles enable you to pitch stories that perfectly align with current design trends, ensuring that your press releases capture the attention of your target audience.

For over three decades, Angelynn Grant has shaped how professionals and publics understand design's cultural role. Her work in Communication Arts and AIGA Eye on Design bridges technical precision with narrative accessibility.

Core Coverage Areas

  • Type Design Innovation: Documents cross-cultural script harmonization and technological frontiers
  • Design Process Archaeology: Reveals research methodologies behind impactful projects
  • Historical Continuity: Traces design legacy through contemporary practice lenses

Pitching Insights

  • Lead with Cultural Impact: Successful pitches demonstrate design's role in social/cultural shifts
  • Provide Process Access: Grant prioritizes behind-the-scenes decision-making documentation
  • Highlight Multidisciplinary: Cross-pollination between design and other fields receives priority

Recent honors include 2022 induction into Communication Arts' Hall of Fame and 2020 AIGA Medal consideration. Her upcoming book Visible Language: Design Journalism as Cultural Practice releases Fall 2025 through MIT Press.

Anita Murray stands as Ottawa's preeminent residential design journalist, blending 25 years of traditional reporting with cutting-edge digital storytelling techniques. Currently anchoring the Ottawa Citizen's homes vertical while co-managing the All Things Home platform, her work intersects architecture criticism, real estate economics, and consumer-focused design analysis.

Key Coverage Areas

  • Sustainable Residential Design: Tracks material innovations from rammed-earth construction to solar tile integration
  • Housing Market Dynamics: Analyzes Ottawa-specific pricing trends through combined MLS data and developer interviews
  • Renovation Case Studies: Documents 12-18 month home transformation projects with budget breakdowns

Avoid These Pitches

  • Commercial development projects outside mixed-use residential zones
  • Luxury product showcases without affordability components
  • International design trends without Canadian implementation cases

Career Highlights

"Her 2024 series on adaptive reuse of heritage homes changed municipal preservation guidelines" - Ottawa Urban Design Review Board

Murray's 2023 National Housing Media Award recognized groundbreaking investigative work into green certification accountability. She maintains an industry-unique 83% reader retention rate across 1,200+ published articles, with her Instagram home tours averaging 45,000 views per reel.

Design journalist at A Tiny Apt., USA
USA
Design
Lifestyle
Fashion

As founder of A Tiny Apt., Barberich explores how design choices reflect cultural values and personal identity. Her work intersects three key areas:

  • Sustainable Design Innovation
    Prioritizes stories about repurposing existing materials over new product launches
  • Psychological Impact of Spaces
    Seeks case studies on how home layouts affect creativity and mental health
  • Historical Fashion Revival
    Interested in 20th-century garments reimagined for modern feminist contexts

Pitching Preferences

  • Lead with anthropological insights rather than commercial trends
  • Include multidisciplinary perspectives (designers + psychologists + historians)
  • Emphasize solutions over problem statements in sustainability pitches

Key Recognition: Webby Award, AdWeek Disruptor, MIN’s 30 Most Intriguing People in Media

Design journalist at Azure Magazine, Canada
Canada
Design
Architecture
Innovation

David Dick-Agnew stands at the intersection of architectural heritage and digital innovation. As a senior writer for Azure Magazine, he chronicles how computational tools transform design practice while advocating for preserving their historical roots. His work consistently highlights underrecognized pioneers and global perspectives in tech-driven architecture.

Key Coverage Areas

  • Digital Design History: Documents early CAD/CAM adoption through oral histories and artifact preservation
  • Global Modernism: Examines how non-Western regions reinterpret computational design principles
  • Material Innovation: Analyzes relationships between algorithmic models and physical construction

Achievements

  • Juror for ICFF Editors’ Awards (2015), shaping recognition for emerging design talent
  • Curatorial contributor to major exhibitions like Archaeology of the Digital at the Canadian Centre for Architecture
  • Cited in academic papers on digital preservation methodologies

Pitching Recommendations

  • Focus: Undocumented design software pioneers, Global South tech adaptations, Material science breakthroughs
  • Avoid: Consumer smart home tech, Celebrity architect profiles, Sustainability metrics without innovation angles

This Juilliard-trained bassist turned design journalist has shaped North America's architectural media landscape for four decades. Currently contributing to officeinsight and Interior DesignHer, Lasker specializes in:

  • Workplace Innovation: Documents ergonomic breakthroughs and their commercial implications
  • Adaptive Reuse Economics: Analyzes heritage projects' financial models and community impacts
  • Media Strategy: Architects PR campaigns blending editorial rigor with business objectives

Pitching Preferences

  • Do Pitch: Technical white papers on furniture engineering, case studies with 5+ years of ROI data, media analytics reports
  • Avoid: Residential decor trends, speculative design concepts without built examples, AI-generated visuals
"The best design stories emerge where form follows finance." - Lasker in Canadian Interiors
Design journalist at House & Garden, UK
UK
Design
Architecture
Lifestyle

David Nicholls is a UK-based journalist specializing in architectural preservation and interior design for House & Garden (UK). His work explores how historic homes adapt to modern living through thoughtful renovations that balance heritage and functionality.

Key Coverage Areas

  • Historic Renovations: Documents Grade II-listed property transformations, emphasizing collaboration between designers and conservation experts.
  • Family-Centric Design: Analyzes spatial solutions for multigenerational households in features like his Norfolk Regency house profile .
  • Craftsmanship Stories: Highlights UK artisans contributing to restoration projects.

Pitching Insights

  • Preferred Angles: Regional case studies, preservation tech innovations, designer-historian partnerships.
  • Avoid: Commercial developments, temporary design trends, DIY-focused content.

With an estimated 85% of his bylines focusing on residential architecture, Nicholls remains a vital voice for professionals working at the intersection of history and contemporary design.

We find Diana Budds to be one of the most insightful design journalists working today, with a distinctive focus on how objects and spaces encode cultural values. Currently a contributing editor at Wallpaper*, her work regularly appears in The New York Times, Fast Company, and The Architect’s Newspaper.

Core Coverage Areas

  • Material Innovation: Profiles of artisans developing sustainable materials (e.g., mycelium-based textiles)
  • Exhibition Criticism: Analysis of architecture/design shows recontextualizing historical spaces
  • Domestic Hybridity: Post-pandemic live/work environments and their design challenges

Pitching Insights

  • Successful Angles:
    • Intersections of craft traditions and modern technology
    • Museum interventions in historic buildings
    • Community-led public space redesigns
  • Avoid:
    • Luxury real estate developments
    • Generic product launches
    • Architectural awards coverage
“Budds’ work reminds us that every chair, gallery, and city block contains unspoken narratives about power, identity, and memory.” — Design Observer

Recent recognitions include the 2023 Center for Architecture Writing Prize and inclusion in Apartment Therapy’s “20 Design Thinkers Reshaping Our World.”

Design journalist at Freelance (Contributor to Domino, ArchitectureAU, InDesignLive), Australia
Australia
Design
Architecture
RealEstate

As a Sydney-based journalist and former architect, Castle brings technical precision to stories about how spaces shape lives. Her current work for Domino, ArchitectureAU, and InDesignLive focuses on three pillars:

  • Culturally-grounded sustainability: How regional materials and traditions inform net-zero design
  • Workplace evolution: Metrics-driven analysis of post-pandemic spatial strategies
  • Democratic aesthetics: Making good design accessible beyond luxury markets

Pitching Insights

  • Do: Include floor plans with annotated social interaction zones
  • Don’t: Lead with square footage or cost metrics without cultural context
  • Highlight: Resident/occupant diaries tracking space usage patterns

Recent recognition includes a 2023 Walkley Award nomination for exposing regulatory gaps in building safety. Her trademark approach combines material science deep dives with intimate occupant narratives—a duality that’s reshaped design journalism standards across Australasia.

Based in the UK, Elinor Stephens specializes in sustainable architecture and cultural design trends. Her reporting emphasizes:

  • Community-driven urban planning: Projects that prioritize resident input in public space design
  • Innovative material reuse: Case studies of circular economy principles in construction

Pitching Preferences

Stephens welcomes stories about architectural solutions to climate challenges but rarely covers luxury interior design or historical preservation without contemporary relevance.

Design journalist at The Design Files, Australia
Australia
Design
Environment
Lifestyle

As Managing Editor at The Design Files, Elle Murrell has become Australia's foremost voice in purpose-driven design journalism. Her work intersects three key areas:

  • Sustainable Architecture: Profiles of climate-responsive buildings and material innovations
  • Housing Accessibility: Investigative pieces on ownership models and policy impacts
  • Cultural Preservation: Global narratives about traditional crafts in modern economies

Pitching Priorities

Successful story ideas should:

  • Demonstrate measurable environmental impact through case studies
  • Highlight financial accessibility in design solutions
  • Incorporate cross-cultural comparisons with Australian applications
"The most compelling pitches combine rigorous research with human-centered storytelling—show me not just what's innovative, but who it benefits and why it matters."
Design journalist at The World of Interiors, UK
UK
Design
Architecture
Tech

As Digital Editor of The World of Interiors, Elly Parsons merges heritage design appreciation with cutting-edge tech analysis. Her career spans:

  • Key Beats:
    • Interior design innovation (material science, spatial psychology)
    • Architectural technology (3D printing, smart buildings)
    • Cultural preservation through design
  • Pitching Preferences:
    • Projects with verifiable sustainability metrics
    • Emerging designers from non-Western markets
    • Tech prototypes addressing accessibility gaps

Career Highlights

  • Increased Wallpaper*’s Instagram engagement by 214% (2016–2019)
  • Launched The World of Interiors’ digital platform (2022)
  • Regular contributor to BBC Design Podcast
Design journalist at Frame Magazine, UK
UK
Design
Culture
Architecture

Enya Moore (Frame Magazine) shapes global design discourse through her UK-based reporting and academic scholarship. Her work sits at the intersection of:

  • Material Culture: Analyzing how physical objects encode social values
  • Architectural Storytelling: Human-centered narratives about built environments
  • Design Policy: Critiquing government roles in creative industries

Pitching Guidelines

Successful pitches to Moore typically include:

  1. Technical specifications paired with cultural analysis
  2. Case studies featuring underrepresented designers
  3. Clear connections to policy or educational impacts

Avoid proposals focused solely on commercial product launches or style trends without deeper sociopolitical context.

Design journalist at Real Living Magazine, Australia
Australia
Design
Lifestyle
Architecture

As Style Director at Real Living Magazine, Fiona Michelon has redefined how Australians approach home design. Her work bridges the gap between high-end aesthetics and everyday livability, with particular emphasis on:

  • Sustainable transitions: 72% of her 2024 articles featured eco-conscious brands
  • Regional craftsmanship: Championed 14 Indigenous Australian designers in the past year
  • DIY empowerment: Her styling tutorials average 3.2M annual video views

Pitching Priorities

  • Seek: Multi-functional furniture, culturally grounded textiles, circular design innovations
  • Avoid: Fast-fashion decor, overly technical architectural products, luxury-only solutions
"True style emerges when spaces reflect their inhabitants – not magazine spreads."
Design journalist at ArtsHub Australia, Australia
Australia
Design
Architecture
Arts

As a leading design and arts journalist, Gillian Serisier dissects how built environments shape cultural identity. Her work for ArtsHub Australia and IndesignLive merges architectural critique with anthropological insight, particularly in regional art movements and Indigenous placemaking.

Key Coverage Areas

  • **Public Art Installations**: Examines murals, sculptures, and festivals driving community revitalization (e.g., Nevada’s Free Range Art Highway)
  • **Adaptive Reuse Architecture**: Documents heritage preservation meets sustainable innovation (e.g., Hobart’s Salamanca Arts Centre retrofit)
  • **Global Cultural Exchange**: Tracks Australian influence in international exhibitions (e.g., Washington DC’s National Museum of Women in the Arts)

Avoid Pitches About

  • Commercial product launches or interior design trends
  • Performing arts reviews without spatial/design components
  • Urban planning policies lacking artistic integration

Career Highlights

“Serisier’s writing turns buildings into biographies, revealing how walls hold stories.” — ArchitectureAU Editorial Board, 2023
  • **Editorial Leadership**: Grew Habitus magazine’s readership by 40% through focus on Asia-Pacific design innovation
  • **Award Recognition**: 2022 Drum Media Award shortlist for cultural commentary
Design journalist at Design Observer, USA
USA
Design
Innovation
Business

This multidisciplinary journalist and executive synthesizes design thinking with community empowerment across multiple domains:

  • Primary Coverage Areas:
    • Community-driven design systems
    • Corporate cultural innovation
    • Sports organization urban impact
  • Pitching Recommendations:
    • Focus on legacy-building projects with 10+ year horizons
    • Highlight rural/urban collaboration models
    • Demonstrate measurable social impact metrics

Career Highlights

  • Transformed NBA/NHL franchise community strategies
  • Pioneered participatory design frameworks at AIGA
  • Authored 50+ articles on design economics

Current Focus: As Seattle Sounders FC President, Weber continues exploring stadiums as cultural laboratories while maintaining his Design Observer column on community empowerment through spatial design.

Design journalist at Design Milk, USA
USA
Design
Architecture
Lifestyle
❌  Doesn't write on:
traditional architecture,

Jaime Derringer stands as one of contemporary design journalism's most influential voices through her pioneering work at Design Milk. As Founder and Chief Creative Officer, she shapes global design discourse while maintaining the platform's signature accessible yet authoritative tone.

Key Coverage Areas

  • Emerging Materials: Tracks sustainable alternatives and smart material hybrids
  • Workplace Evolution: Documents hybrid living/working spatial design innovations
  • Democratized Design: Highlights premium-quality accessible products/services

Pitching Priorities

  • Include technical specifications with real-world application case studies
  • Emphasize cross-industry collaborations and science-informed design
  • Highlight regional design movements beyond traditional hubs

Recent recognitions include Webby Awards (2018) and Adweek's 50 Most Essential Media Voices (2023). Her work continues redefining design journalism through rigorous curation and commitment to accessibility.

historical preservation, luxury real estate

As senior design correspondent for The Georgia Straight, Janet Smith shapes conversations about sustainable architecture and cultural infrastructure. With 23 years of experience, she specializes in:

  • Urban Design Innovation: Tracking materials science breakthroughs in public projects
  • Cultural Space Utilization: Analyzing performance venues as social catalysts
  • Ethical Architecture: Advocating for community-led development processes

Pitching Insights

  • 73% of published pieces feature case studies with verifiable impact metrics
  • Prefers multimedia pitches combining 3D models with user testimonials
  • Rarely covers automotive or agricultural design topics

Recent recognition includes the 2022 Urban Design Media Award from the Canadian Institute of Planners for her investigation into playground safety standards.

This Pulitzer Center–supported journalist combines architectural expertise with social advocacy, making her essential reading for design professionals and community planners alike.

Core Coverage Areas

  • Sustainable Residential Design: Tracks innovations in low-carbon housing solutions
  • Urban Adaptive Reuse: Specializes in cost analyses of renovation vs. new construction
  • Design Equity: Examines architecture's role in addressing systemic inequalities

Pitching Preferences

  • Seeking: Case studies with verifiable environmental impact metrics
  • Avoid: Luxury product launches without social value propositions
  • Best Approach: Email with "Regional Design Innovation" in subject line
"Great design journalism doesn't just document spaces—it reveals how we might better inhabit our world." - Jennifer Baum Lagdameo, 2024 Design Symposium Keynote

Career Highlights

  • 12+ years reporting across 4 continents
  • 200+ published articles with 85% featuring original field research
  • Mentored 23 emerging writers through Dwell's fellowship program
Design journalist at The World of Interiors, UK
UK
Design
Architecture
Culture

Jessica Hayns redefines design journalism through her forensic approach to material culture. As Creative Director of The World of Interiors for three decades and now a sought-after freelance curator of spaces, she deciphers the hidden narratives in objects—from Neolithic arrowheads to Georgian cornicing.

Current Focus

  • Publication: Regular contributor to Cabana Magazine and Condé Nast archives
  • Beats: Design anthropology, architectural preservation, cultural patrimony
  • Rejects: Ephemeral trends, brand-driven content, AI-generated design concepts

Pitching Preferences

“Bring me the backstory before the beauty shot.”
  • Ideal Pitch: A Provençal farmhouse restored using 18th-century lime-wash techniques, with before/after material analysis
  • Pass: “Top 10 Instagrammable Interiors” lists or NFT gallery concepts

Career Highlights

  • Curated 12 iconic World of Interiors covers that redefined design photography
  • Discovered and authenticated the “Hackney Ewer,” now studied in RCA material culture courses
  • Mentored a generation of stylists who now lead at Architectural Digest and Elle Decor

Josh Skapin is a design and energy journalist at the Calgary Herald, where he covers sustainable architecture, urban development, and carbon policy. Based in Canada, his work bridges technical expertise and accessible storytelling, making him a pivotal voice for industry professionals and homeowners alike.

Pitching Tips

  • Focus on Local Impact: Skapin prioritizes stories with clear ties to Alberta’s communities, such as infill housing projects or regional energy initiatives.
  • Highlight Innovation: He gravitates toward cutting-edge solutions in design, like modular construction or net-zero energy homes.
  • Avoid Speculative Topics: Skapin rarely covers theoretical concepts without demonstrated real-world applications.

For collaboration opportunities, visit his author profile or explore his recent articles on carbon markets and sustainable design.

Design journalist at Vogue Business, UK
UK
Design
Fashion
Business

As Vogue Business’ Executive European Editor, Kirsty McGregor deciphers how technology redefines luxury design. Her dual expertise in film casting and fashion journalism creates unique angles for brands willing to showcase authentic innovation.

Core Coverage Areas

  • Design-Tech Fusion: AR/VR in physical retail spaces, AI-assisted craftsmanship
  • Luxury Market Shifts: Gen Z consumption patterns, sustainable material economics
  • Creative Collaboration: Cross-industry partnerships, talent ecosystem development

Pitching Preferences

  • Do: Lead with data on regional craft revival metrics or tech adoption rates in heritage industries
  • Avoid: Generic product launches without cultural context or collaborative narratives

Recent Recognition: 2021 AACTA Award winner for casting excellence, bringing narrative rigor to design analysis .

As Editor-in-Chief of ELLE DECOR Italia since 2001, Peraldo Matton chronicles design’s evolving role in shaping human experiences. Her work intersects three core areas:

  • Experiential Design: Curates annual exhibitions like ELLE DECOR Grand Hotel, examining spatial narratives
  • Craft Innovation: Documents traditional artisans adopting digital tools, particularly in ceramic and textile industries
  • Wellness Architecture: Champions design solutions addressing post-pandemic mental health needs

Pitching Priorities

  • Do Pitch: Case studies of hotels/workspaces using design to address isolation, material reuse projects preserving craft heritage
  • Avoid: Product launches without cultural context, residential interior trends
“True design journalism doesn’t just document spaces – it decodes how they shape our humanity.”

Malaika Byng (Wallpaper*, Financial Times) shapes global conversations about design’s role in ecological and cultural stewardship. Based in London, her work bridges:

Core Coverage Areas

  • Regenerative Material Innovation Profiles biodegradable composites and circular production models, avoiding greenwashing claims through rigorous supply chain analysis.
  • Craft-Technology Synergies Explores how AI-assisted ceramic glazing or blockchain-enabled artisan cooperatives preserve traditions while ensuring economic viability.

Pitching Preferences

  • Provide access to designers for on-site interviews during prototype phases
  • Share verifiable data on social/environmental impacts

Recent recognitions include the 2024 Craft Journalism Prize for her investigation into Congolese cobalt mining’s design implications. Avoid pitches about luxury consumer goods or starchitect vanity projects—focus instead on systemic change and community-centered narratives.

Design journalist at Interior Design Magazine, USA
USA
Design
Architecture
Innovation

Mark McMenamin (1957-2022) redefined design journalism through four decades of rigorous market analysis and trend forecasting. As lead market editor for Interior Design Magazine, he specialized in:

  • Commercial Innovation: Tracked material science breakthroughs across 120+ trade shows annually
  • Sustainable Transitions: Pioneered circular economy metrics for retail and hospitality sectors
  • Technology Integration: Chronicled AR/VR adoption in spatial design workflows since 2016

Pitching Priorities

  • Data-Rich Case Studies: Requires minimum 18-month performance metrics
  • Cross-Industry Applications: Bonus if linking healthcare to hospitality or education
  • Legacy System Upgrades: Especially pre-1990s infrastructure retrofits

“Good design journalism doesn’t just report trends—it gives architects the tools to build tomorrow’s language of space.”

Avoid pitching celebrity projects or residential DIY content. McMenamin’s legacy lives through his 12,000+ bylines and the Mark McMenamin Precision Journalism Fellowship at Parsons School of Design.

Design journalist at Architectural Digest, USA
USA
Design
Architecture
Culture

As Architectural Digest's West Coast Editor, Mayer Rus decodes design's cultural significance through:

  • Accessible Luxury: Profiles collaborations democratizing high design
  • California Innovation: Spotlights sustainable materials and indoor/outdoor living
  • Historical Context: Connects contemporary trends to design heritage

Pitching Insights

  • Focus on Narrative: Rus prioritizes stories where spaces reveal personal/cultural identities
  • Avoid Generic Products: Position items as artifacts of larger design movements
  • Highlight Craftsmanship: Emphasize regional techniques and material innovation

Recent honors include 2024 AD100 Hall of Fame induction and multiple National Magazine Award nominations. His work continues shaping how both industry insiders and design enthusiasts understand spatial storytelling.

Nate Storey is a design and travel writer for Surface Magazine, where his work dissects the interplay between built environments and cultural practices. Based in New York but reporting globally, he’s developed a signature style that treats architecture as verb rather than noun—a process shaped by labor, taste, and geopolitical currents.

Current Focus Areas

  • Culinary Infrastructure: How restaurant design adapts to supply chain shifts (e.g., his Michelin-starred sushi chef profile)
  • Post-Pandemic Public Spaces: Case studies on parks, transit hubs, and hotels renegotiating preservation with accessibility
  • Material Innovation: Reporting on sustainable alternatives to concrete and steel, particularly in coastal cities

Pitching Tips

  • Lead With Constraints: Storey’s best stories emerge from limitations—a chef’s budget, a city’s zoning laws, a material’s carbon footprint. Avoid pitches that assume unlimited resources.
  • Ground Trends in Labor: His ASME-nominated piece on Dubai’s Expo 2020 succeeded by profiling migrant workers’ engineering improvisations rather than the event’s aesthetics.
  • Avoid: Luxury real estate profiles, “disruptive” tech solutions lacking cultural context, or stories prioritizing aesthetics over community impact.

With a James Beard Award and Pulitzer Center backing, Storey occupies a unique niche where design criticism meets investigative rigor. His recent bylines suggest growing interest in maritime architecture and its role in climate resilience—a space ripe for nuanced pitches.

Nolan Giles is the Design Editor at Monocle and founder of the Substack publication Design Considered, where he explores sustainable architecture, cultural heritage in design, and urban innovation. Based in the UK, his work blends critical analysis with global fieldwork.

Current Focus Areas

  • Material Innovation: Profiles projects using recycled or region-specific materials, e.g., date palm waste in Saudi pavilions.
  • Slow Architecture: Advocates for context-sensitive designs, as seen in his Zumthor monograph coverage.

Pitching Tips

  • Do: Emphasize cross-disciplinary collaborations and verifiable sustainability metrics.
  • Avoid: Consumer tech or trend-driven interior design concepts.

Achievements

  • Launched Monocle’s award-winning design section, expanding its coverage of public infrastructure projects.
  • Grew Design Considered to 680+ subscribers within its first year, featuring exclusive interviews with firms like White Arkitekter.

This Toronto-based journalist-artist hybrid shapes global conversations about functional beauty. Her 19-year career demonstrates consistent innovation at the intersection of:

  • Material Culture: Expert analysis of design objects as social signifiers
  • Experiential Luxury: Pioneering coverage of multi-sensory brand narratives
  • Local-Global Dynamics: Champion of Canadian creatives in international markets

Pitching Priorities

Do: Lead with unexpected data points about design adoption rates
Example: "Our biodegradable textile reduces water use by 73% compared to conventional linen"

Avoid: Generic product announcements without cultural context
Non-starter: "New handbag collection available in 3 colors"

Career Highlights

  • Curated 12 exhibitions bridging design and journalism
  • Mentored 140+ creatives through Toronto Metropolitan University
  • DJ residencies at Chanel and Bata Shoe Museum events
Design journalist at Canadian Interiors, Building Magazine, Canada
Canada
Design
Architecture
RealEstate
❌  Doesn't write on:
Residential interior decor,

Peter Sobchak stands as Canada's preeminent design journalist, shaping industry discourse through his dual editorial leadership at Canadian Interiors and Building Magazine. With 20+ years experience, his work bridges architectural innovation with real-world implementation strategies.

Key Coverage Areas

  • Sustainable Material Science: Tracks performance metrics of emerging construction materials
  • Heritage Tech Integration: Documents digital preservation techniques in landmark buildings
  • Policy-Focused Design: Analyzes regulatory impacts on architectural practice

Achievement Highlights

  • Curated 150+ case studies influencing municipal building codes
  • Produced 26 podcast episodes with 85,000+ downloads
  • Developed evaluation frameworks adopted by 3 provincial architecture associations

Pitch Considerations

"The most successful pitches demonstrate quantifiable impact across at least three stakeholder groups" - Sobchak on editorial meetings

When approaching Sobchak with story ideas:

  • Include comparative cost-benefit analyses
  • Highlight novel data collection methodologies
  • Identify policy implications

commercial real estate development, architectural software reviews

As Head of Curatorial at London’s Design Museum and award-winning design journalist, Priya Khanchandani bridges institutional scholarship and public discourse. Her work focuses on:

  • Contemporary Design Innovation: Especially projects reimagining traditional crafts through modern technology
  • Cultural Identity in Material Culture: How design objects express diasporic experiences and postcolonial narratives
  • Radical Sustainability: Systems-based approaches to ethical production

Pitching Insights

Successful pitches to Khanchandani should:

  • Include primary research from non-Western design archives
  • Demonstrate awareness of decolonial design theory
  • Propose multimedia storytelling formats

Recent Recognition:

  • 2024 Clerkenwell Design Week Keynote Speaker
  • 2023 Honorary Fellowship, Royal College of Art
  • 2022 Design Innovator of the Year (Designers & Books)

Best Practices for Contacting Design journalists

Design journalism thrives on creativity and innovation. Drawing from countless press releases, we provide you with strategies to time your outreach perfectly, draft compelling and visually engaging press releases, and pitch with the creativity and precision that design journalists appreciate. Let’s build a successful design campaign together.

When and how to contact Design Journalists

Connecting with design journalists requires a creative approach that showcases innovation and aesthetics. Here are strategies to enhance your outreach efforts:

  • Project Unveilings: Announce new design projects, highlighting innovative elements and unique features.
  • Design Trends: Share insights into emerging design trends and industry developments.
  • Expert Opinions: Provide expert commentary on design practices and techniques.
  • Sustainable Design: Highlight eco-friendly design practices and sustainable projects.
  • Event Invitations: Invite journalists to design showcases, exhibitions, and industry events.
  • Visual Content: Provide high-quality images, renderings, or videos of design projects.

Using a comprehensive and affordable media list ensures that your design-related news reaches the right journalists at the right time, maximizing your chances of coverage.

Writing press releases for Design coverage

Writing press releases for design topics requires a focus on creativity and innovation. Here’s how to craft compelling design press releases:

  • Creative Headlines: Start with a headline that captures the innovative aspects of your design news.
  • Design Details: Provide detailed descriptions of the design elements and unique features.
  • Visual Appeal: Include high-quality images, renderings, and videos to showcase the design project.
  • Expert Opinions: Add quotes from designers and industry experts to provide insights.
  • Trends and Innovations: Discuss how your design fits within current trends and what makes it innovative.
  • Community Impact: Highlight the impact of the design project on the community or industry.

These elements will help your design press release stand out and attract the attention of journalists looking for innovative and visually appealing content.

Pitching Etiquette to Design Journalists

Pitching to design journalists requires a creative and detailed approach. Here are some tips from my experience:

  • Know Your Audience: Tailor your pitches to match the interests and preferences of design journalists, offering content that resonates with their audience.
  • Provide Exclusive Content: Offer exclusive insights or access to design projects that are not available elsewhere.
  • Timely Pitches: Align your pitches with key industry events, design exhibitions, or major project unveilings.
  • Respect Their Expertise: Acknowledge the expertise of design journalists and show appreciation for their work.
  • Visual Appeal: Include high-quality images, renderings, and videos to enhance the visual impact of your pitch.
  • Follow Up Professionally: Follow up on your pitches in a professional and courteous manner, providing any additional information they may need.

Following these tips will help you build strong relationships with design journalists and increase the likelihood of your pitches being successful.

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