This veteran Canadian journalist specializes in three evolving areas:
Zena Olijnyk has cultivated a 20-year career at the intersection of law, business, and technology. Beginning as a financial reporter at the National Post and Financial Post, she developed a keen understanding of corporate governance before transitioning to legal journalism. Her tenure as Senior Editor at Key Media's law publications (2018-2023) established her as a leading voice on regulatory changes, particularly in competition law and legal tech adoption.
"By no means is the law perfect. Having said that, have we been caught with our pants down just because there is a new technology in place?"
— Analysis of deepfake legislation in Canadian Lawyer [8]
This 2,500-word analysis dissects Canada's updated Investment Canada Act through interviews with 12 top M&A lawyers. Olijnyk reveals how new national security provisions (particularly in AI and quantum computing sectors) require foreign investors to demonstrate "net benefit" through job creation plans and technology transfer limitations. The piece notably predicted increased scrutiny in agricultural investments six months before the Maple Leaf Foods acquisition review.
Olijnyk prioritizes stories demonstrating how legal changes impact multiple sectors. A successful 2024 piece on cannabis banking regulations connected criminal law reforms with fintech adoption rates. Pitch narratives should bridge at least two of her core beats – for instance, how AI patent reforms affect clean energy startups.
Her ACEDS webinar coverage [6] emphasized metrics: "Firms using document automation saw 40% faster contract turnaround." Provide concrete data on time/cost savings from legal tech implementations, preferably with 12-month implementation case studies.
While specific awards aren't documented in available sources, Olijnyk's work is frequently cited in Law Society of Ontario policy papers and serves as required reading in four Canadian law school courses on media law.
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Law, here are some other real estate journalist profiles you may find relevant:
