Zanna Roberts Rassi stands at the intersection of high fashion and accessible beauty as Marie Claire’s Fashion-Editor-at-Large and E! News’ lead style correspondent. With twin bases in New York and London, her work spans:
Successful stories combine:
"The best beauty stories empower rather than dictate - they give readers tools for self-expression, not rigid rules."
We’ve followed Zanna Roberts Rassi’s career as she seamlessly bridges high-fashion editorial rigor with accessible beauty advocacy. Her work reflects a unique blend of industry authority and relatable storytelling, making her a trusted voice for both luxury brands and everyday consumers.
This 2024 CBS segment demonstrated Zanna’s ability to translate runway denim trends into wearable advice. She broke down complex designer techniques like "Japanese selvedge finishing" into relatable styling tips, pairing $300+ Frame jeans with Target basics. The segment’s success led to a 37% increase in denim-related queries for featured brands.
Zanna’s analysis of Zendaya’s upcycled Armani Privé gown highlighted her sustainability-focused lens. She traced the dress’s fabric origins to Italian solar-powered mills while maintaining entertainment value through celebrity anecdotes. The segment trended #3 on Twitter for 6 hours post-broadcast.
"Family is the heart of the holiday season - you get to this point in the year and just look back with such fondness that everyone’s healthy and we’re all celebrating together."
This personal essay revealed Zanna’s talent for blending lifestyle content with product integration. Her discussion of heirloom mercury-glass ornaments organically highlighted Milk Makeup’s limited edition holiday kit.
Zanna consistently highlights eco-conscious brands but avoids generic "green" claims. Successful pitches demonstrate circular production methods, like the Reformation denim story she covered in 2024. Reference her 2023 piece on Stella McCartney’s regenerative wool farms as a model.
Her Milk Makeup Hydro Grip Primer coverage shows interest in reimagined staples. Pitch products that solve historical pain points (e.g., smudge-proof red lipstick) with clinical data to back claims.
While Zanna interviews A-listers, she prioritizes substance over gossip. The 2025 Margot Robbie skincare routine feature succeeded because it revealed the star’s dermatologist collaboration process.
Her 2024 Juneteenth beauty editorial demonstrates cultural calendar awareness. Align pitches with heritage months or lesser-known fashion history milestones.
Zanna’s Adidas collab coverage shows appetite for sportswear-beauty hybrids. Pitch innovations like yoga mat-derived handbag textiles or sweat-activated fragrances.
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Fashion, here are some other real estate journalist profiles you may find relevant:
