Yella Hewings-Martin

As Senior Science Editor at ZOE, Yella Hewings-Martin bridges cutting-edge nutrition research and public health education. Her work focuses on three core areas:

  • Metabolic Health Transitions: Particularly menopause-related changes in weight regulation and disease risk
  • Gut Microbiome Interactions: How dietary patterns influence microbial diversity and systemic inflammation
  • Health Metric Innovations: Developing alternatives to outdated measures like BMI

Pitching Priorities

  • Longitudinal nutrition studies with cohorts exceeding 1,000 participants
  • Women's health technologies addressing perimenopause detection/monitoring
  • Public health initiatives deploying ZOE-style personalized recommendations

With 15+ years spanning lab research and science communication, Yella brings unique perspective to making population-level findings relevant to individual health decisions. Her work reaches 2.3M monthly readers through ZOE's platforms and academic collaborations.

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More About Yella Hewings-Martin

Bio

From Lab Coats to Leading Science Communication

We trace Yella's journey from biochemistry labs to becoming ZOE's Senior Science Editor through three distinct phases:

  • Academic Foundations (2009-2017): Postdoctoral research at Blond McIndoe Research Foundation focused on skin cancer diagnostics and burn treatments
  • Bridge Building (2017-2021): Senior roles at Medical News Today and Healthline translating complex studies into public-facing content
  • Research Leadership (2021-Present): Steering ZOE's landmark nutrition studies while maintaining academic collaborations
"The real challenge lies in making cohort studies with 10,000 participants feel personally relevant to someone making breakfast choices."

Defining Works: Three Pillars of Public Health Education

The Big IF Study: What Have We Found So Far?

This 2023 analysis of ZOE's PREDICT trials revealed how intermittent fasting impacts metabolic responses differently across age groups and BMI categories. Yella's reporting highlighted the study's use of continuous glucose monitors in 5,000 participants, showing how meal timing affects insulin sensitivity more dramatically in women over 40. Her article became a reference point for nutritionists debating one-size-fits-all fasting recommendations.

What Is BMI, and Is It Important?

In this 2024 critique, Yella deconstructed the 200-year history of BMI while presenting ZOE's alternative metrics combining blood fat markers, gut microbiome diversity, and inflammatory markers. The piece featured interviews with 12 epidemiologists and data from 50,000 ZOE app users, arguing for personalized health assessments over simplistic weight-to-height ratios.

Young Women Suffering Menopause Symptoms Silently

Co-authored with UVA Health researchers, this 2025 npj Women's Health study analyzed Flo app data from 4,400 women. Yella's contribution highlighted the 55.4% of women aged 30-35 experiencing moderate-severe perimenopause symptoms, challenging prevailing medical assumptions about symptom onset timelines.

Strategic Pitching Guide: Aligning with Yella's Editorial Vision

1. Longitudinal Health Studies with Clinical Translation

Prioritize research demonstrating multi-year health outcomes, particularly those bridging academic findings and consumer health applications. Her analysis of ZOE's 7-year PREDICT data shows preference for studies revealing actionable insights over purely observational research.

2. Women's Metabolic Health Transitions

Propose stories examining hormonal changes' impact on metabolism, gut health, and disease risk. Her menopause research emphasizes the need for preventive strategies during perimenopause, a period she's shown to begin earlier than previously recognized.

3. Democratizing Scientific Tools

Highlight innovations making advanced health metrics accessible, like at-home microbiome tests or continuous glucose monitors. Her BMI critique argues for replacing outdated tools with ZOE's app-based assessments combining 42 health markers.

Recognition in Science Communication

  • 2023 ASBMB Science Outreach Award: Recognized for making complex metabolic studies accessible to 2M+ monthly ZOE readers
  • 2024 Guild of Health Writers Shortlist: Nominated for best explanatory piece on gut microbiome-nutrition interactions
  • Society for Menstrual Cycle Research Fellowship: Awarded for advancing public understanding of perimenopause impacts

Top Articles

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