Will Rimell
Will Rimell covers the business thinking behind new cars for Autocar, focusing on how product, engineering and commercial strategy come together in the global car industry. He writes about the decisions that shape new models and platforms, explaining why companies back particular technologies and market positions rather than simply reporting that a car exists.
Business-focused coverage of new models and platforms
Rimell’s reporting treats a new car as a business decision as much as a technical project. In his inside story on BMW’s next-generation 1 Series returning to rear-wheel drive on a Neue Klasse-based platform, he sets out how BMW’s leadership balances brand identity, platform strategy and cost against the need to keep its smallest model commercially relevant. He uses access to senior decision-makers and engineers to show how those trade-offs are made, rather than presenting the car only in terms of performance figures or styling. Across his work he stays close to product planning and platform choices, looking at how they underpin a marque’s positioning and long-term line-up.
Linking engineering detail to commercial strategy
Technical detail in Rimell’s pieces is there to serve a business narrative. He picks out engineering choices that have direct implications for margins, manufacturing complexity and future model families, and explains them in plain language. When he explores a new architecture or drivetrain approach, he ties it back to lifetime investment, scale and how a brand intends to differentiate itself in crowded segments. This emphasis makes his coverage useful for understanding where a manufacturer is trying to move its range and how much it is prepared to spend to get there.
Interviews and “inside story” formats
Rimell frequently works in an “inside story” format built around access to key people behind a project. He structures these pieces around extended conversations with executives and technical leads, using their quotes to illuminate the commercial pressures and internal debates that shaped the final car. Rather than pulling out colourful anecdotes, he concentrates on remarks that clarify timelines, budget constraints, volume expectations and the role of a given model within a wider portfolio. His questions and framing keep the focus on business outcomes and strategic intent.
Clear, unadorned prose on a specialist beat
Rimell writes in concise, unadorned prose that assumes an interest in how the industry works without lapsing into jargon. He explains concepts such as platform sharing, segment repositioning and technology roll-out in straightforward terms, so readers can follow the logic of a company’s decisions even when the engineering is complex. The tone is analytical rather than promotional: he lays out what a company is doing, why it says it is doing it and how that fits with its broader direction, leaving value judgements to the audience. Taken together, his work gives a specialist view of the car industry as a business, seen through the lens of the models and platforms that reach the road.
4 more business journalists.
Adam McCulloch
Adam McCulloch covers business developments for Personnel Today, focusing on how changes in the wider economy affect hiring, job creation and workforce planning. He writes for an HR and people-management readership, treating business and labour market news through its impact on recruitment pipelines and day-to-day staffing decisions. He tracks labour market data, job postings and employer confidence as practical signals for employers. His reporting follows employment trends, recruitment cycles and sector shifts in vacancy volumes, linking turning points in hiring to external shocks, uncertainty and global pressures on business confidence. He often connects domestic hiring conditions to geopolitical tension and other international risks. His coverage is concise and news-driven, highlighting key figures, turning points and business implications to give HR and line managers a fast, fact-based view of how business conditions are reshaping recruitment, staffing and workforce plans.
Aidan Fortune
Aidan Fortune is a business journalist who covers the commercial realities of the convenience retail sector for trade title Convenience Store. He focuses on how fascia, supplier and union decisions play out in day-to-day life for independent and franchise retailers. His core beat is the business side of convenience, especially symbol and franchise fascias such as Morrisons Daily and other branded formats. He reports on wholesale supply, franchise terms, retailer recruitment, and how they affect margins, range, service and competitiveness. He covers operational disruption, labour disputes and supply chain risk with a focus on store-level impact and risk management. He also reports on openings, refits and format changes, using individual stores as case studies. His analysis of trading conditions, costs, regulation and category trends is grounded in retailer experience and trade data.
Albert Toth
Albert Toth stands out for business coverage that tracks how boardroom and industrial decisions disrupt everyday life. He reports for The Independent, focusing on the intersection of workplace disputes, transport networks and the wider economy. His business beat centres on the real-world impact of strikes, industrial action and other developments that might otherwise feel abstract. He explains how these stories translate into costs, choices and disruption for the public, using clear, practical language. A core part of his work is service-led reporting on strikes and transport disruption, including guides to upcoming tube walkouts. He organises information around what readers need to plan: dates, routes, affected services and the scale and phases of expected disruption.
Alberto Nardelli
Alberto Nardelli covers the collision between European economic policy and global power politics for Bloomberg, tracking how decisions in Brussels shape trade, industry and business exposure to geopolitical risk. He focuses on EU trade rules and industrial strategy, especially when the bloc deploys tougher tools to manage global competition. His reporting follows how strategies on trade, technology, security, sanctions and sensitive technologies become concrete measures that affect companies, markets and cross-border supply chains. He closely reads official documents, confidential drafts and the fine print of EU decisions, explaining how new instruments are designed, negotiated and presented inside institutions. His work often centers on the EU’s response to China, global trade tensions and measures aimed at de-risking, screening investments and protecting critical infrastructure, with stories that spell out sector exposure, policy levers and the diplomatic context behind key decisions.