Will McGill
Will McGill is an editorial lead at ERT Magazine, focusing on music-led entertainment and broadcast stories that matter to the electrical retail trade. He combines coverage of awards in television, radio and music with ground-level reporting on retailers, training providers and suppliers. His work is shaped by his role in the magazine’s leadership, so his pieces tend to link industry events and partnerships back to the business realities facing the trade.
Music and broadcast awards as industry touchpoints
McGill’s coverage of entertainment awards is a key way he brings music and broadcast stories into a trade context. In his piece “Countdown begins for TRIC Awards 2026 as Dan Walker returns as President,” he focuses on the Television and Radio Industries Club awards as a landmark moment for the broadcast sector, spotlighting the return of a high-profile presenter to the presidency of the event. By zeroing in on the countdown to the ceremony and its leadership, he ties the world of television, radio and music programming to the interests of retailers and brands whose products deliver that content in homes and venues. This kind of awards coverage gives his readers a window into the personalities and institutions shaping the audio and visual landscape their businesses depend on.
Because his beat is music within a broader entertainment and retail framework, these award previews do more than relay a date and venue. They mark out where broadcast and music culture is heading, and why that matters for stores selling televisions, audio systems and related technology. McGill distinguishes himself from a generic awards reporter by treating ceremonies such as TRIC as part of the commercial environment his readers operate in, not as standalone showbusiness events.
Retailer interviews and training partnerships
Alongside awards and broadcast coverage, McGill reports on how retailers and training providers work with major suppliers to improve sales of music and entertainment products. One recent story highlighted a collaboration between T21 Training and Sony, framed explicitly around retail, sales training and customer experience. His decision to cover a training partnership with a global brand signals a consistent interest in the support structures that help front-line staff sell audio, video and music-related equipment more effectively. Rather than focusing solely on new products, he tracks how skills and supplier backing shape the performance of stores.
McGill also spends time on direct interviews with retailers. A hardware and appliance business recently promoted an interview conducted with him, describing him as “their reporter” and noting that the conversation was about their industry and their business. That kind of piece shows him going beyond abstract market commentary to capture how independent retailers operate, invest and respond to changing customer expectations. For a music-focused beat, those interviews offer a way to explore how shops curate and present audio ranges, how they integrate streaming and multiroom systems, and how the wider electrical category sits alongside traditional music hardware.
These retailer and training stories set McGill’s coverage apart from a general business reporter on the same sector. He keeps the focus on practical levers such as staff training, supplier programmes and day-to-day store experience, using partnerships and interviews to illustrate how music and entertainment categories are sold, not just what is being sold.
Editorial leadership and industry voice
McGill’s perspective on music and entertainment is shaped by his senior role within ERT Magazine. In the magazine’s 2026 media materials he is listed as the managing editor, placing him at the centre of its editorial planning and coverage priorities. Earlier issues credit him as assistant editor, indicating a progression through the masthead and a sustained tenure within the title. A professional profile also links him to editorial responsibilities at both ERT Magazine and a sister title in the housewares sector, underscoring the breadth of categories he oversees. This combination of roles means his writing reflects not only his own interests but the magazine’s broader strategy for covering entertainment, music and retail.
His leadership role is visible in the pages of the magazine. A November 2025 issue carries an “Editor’s Comment” column under his name, in which he congratulates award winners and highly commended entries and reflects on the close of the year. That column shows him using a direct, conversational tone to address readers, connect awards and industry achievements, and set the mood for how the trade should think about recent developments. It also positions him as a voice of record for the magazine on music, broadcast and retail topics, rather than just another bylined reporter.
ERT’s own media information emphasises that the title operates across print, digital issues and webinars, with an archive available for easy reference. Within that environment, McGill’s work sits at the intersection of news coverage, commentary and long-term industry documentation. His pieces on awards, retailer interviews and training partnerships contribute to an ongoing record of how music, television and audio technology are sold and supported in the electrical retail trade.
Taken together, McGill’s coverage is distinguished by its blend of music and broadcast subject matter with practical retail angles. He uses awards reporting to track the culture around television, radio and music, and complements it with case studies and partnership stories that reveal how that culture translates into commercial reality on the shop floor. His dual role as writer and editorial leader ensures that these themes recur across the magazine, making his byline a reliable source for stories where music, entertainment and retail execution all meet.
4 more music journalists.
Abigail Kellett
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Adam Lyon
Adam Lyon is a digital audience and content editor whose news beat sits at the intersection of Ayrshire’s cultural life, business environment and public affairs. He works for the Ayr Advertiser and as Digital Audience & Content Editor for Newsquest in the west of Scotland across multiple weekly titles. He covers Ayrshire news with a strong thread of music and local culture alongside business, courts and public affairs. He reports on music when it has a clear community or national hook, treating songs as news events rather than reviews. His business work explains how local firms and retail policy shape town centres. His court coverage uses round-ups of sheriff court cases to show patterns and outcomes. He also fronts video previews and is active in a football supporters trust community.
Adam Maidment
Adam Maidment is a senior What’s On and LGBTQ+ reporter whose work links big-name gigs, new venues and cultural flashpoints to everyday fan culture and inclusion. He covers music, nightlife and the wider cultural scene for the Manchester Evening News, focusing on how concerts, openings and immersive events land with real people and communities. His beat spans live music, arenas and stadiums, new restaurant and bar openings, food reviews, exhibitions, street art and nightlife infrastructure, with a particular focus on LGBTQ+ audiences and neighbourhoods. He reports on venue ambitions and problems, cultural institutions and equality issues, and franchise-led experiences, using straightforward, on-the-ground reporting and clear description. Drawing on a background in community reporting, he looks for underrepresented perspectives and uses social media, analytics and local sourcing to find stories where culture, identity and place meet.
Alison Brinkworth
Alison Brinkworth is a freelance journalist who treats music as a gateway into place, history and everyday life, often through exhibitions, performances and city-centre events. She covers music within the wider cultural and lifestyle scene, leaning toward accessible, on-the-ground stories framed by familiar artists, venues and local attractions. Her work often focuses on music exhibitions and attractions built around well-known performers, alongside theatre reviews, live events and city attractions. She brings a lifestyle, travel and human-interest sensibility, using interviews and personal stories to show how people spend their time. With over 25 years of experience across print, digital, social media and internal communications, she writes clear, factual, audience-facing articles with dates, locations and organisers, suited to listings, guides and practical recommendations.