Will Martin
Will Martin blends fast-moving business news with deep, multi-beat editing experience, using market moves, corporate shocks, and human-scale examples to explain how companies, consultants, and investors operate in real time. His coverage and commissioning span financial markets, consulting, and the aviation industry, underpinned by years on markets, global news, and sports desks at Business Insider.
Fast-moving business, markets, and corporate shocks
Martin is a senior business editor at Business Insider, working with a team of reporters and editors to cover general business news with a particular focus on consulting, financial markets, and the aviation industry. He sits close to the daily news cycle, shaping coverage of company results, sudden share-price moves, and industry turning points.
His recent work includes editing and bylining pieces on major stock moves such as IBM’s worst single-day plunge in history after disappointing quarterly earnings and questions over its AI infrastructure strategy.
He regularly steers stories that connect market reaction to corporate decisions, bringing out the implications for investors and competitors rather than stopping at headline price moves. In markets-focused pieces, he highlights events like large-scale share repurchases by major chipmakers, explaining their scale in the context of stock market history and investor sentiment. He has also covered corporate and financial institutions rooted in the UK, from Lloyd’s of London seeking an injunction to stop climbers scaling its landmark building to retail banking products aimed at everyday savers.
Across these stories, the through-line is firm: fast, clear coverage of how business decisions play out in markets and in the reputations of the firms behind them.
Consumer finance, corporate brands, and executive narratives
Alongside market-focused pieces, Martin works on general business news that foregrounds household brands, consumer finance, and the way corporate leaders talk about ordinary people in their decisions. He has tested and reviewed products such as Goldman Sachs’ Marcus savings offering for UK customers, framing them from the vantage point of everyday users and small depositors rather than institutional clients.
That consumer angle recurs in his remit on trending business coverage, which includes fast-moving stories across technology, retail, transportation, and fast-food.
His work on executive narratives shows how senior leaders use simple stories about workers and customers to advance complex arguments about business performance. In his coverage of Jeff Bezos’ repeated references to “a nurse in Queens earning $75,000,” Martin focuses on why that kind of example is used, dissecting how a single anecdote becomes a shorthand for broader debates about wages, inflation, and corporate responsibility. Across these pieces, he connects the language of CEOs and investors to practical outcomes for staff, customers, and savers, maintaining a straightforward, explanatory tone.
Investigative sports and global news foundations
Martin’s current business remit is built on a substantial background in sports and global news reporting.
Before moving fully onto the business news team, he led Insider’s sports coverage, concentrating on fight sports, soccer, and other Olympic disciplines. His sports work includes award-nominated investigations into alleged gang involvement in elite boxing, deeply reported features on internal conflict within modern pentathlon, and profiles of rising soccer talent. That experience sharpened his eye for governance, regulation, and the intersection of money and power in sport, which carries through to his later business and markets work.
Earlier still, he spent a year as an associate editor on Insider’s global news team, assigning and editing features on topics ranging from the Boeing 737 Max crisis to the persecution of Uyghur Muslims in China and broader geopolitical stories. He has overseen and contributed to coverage of unusual and symbolic business sites, such as a Barack Obama–themed service station in Ireland, and reported personally on allegations of illegal mass human organ harvesting in China. This global news grounding gives his business editing a wider frame, linking company actions and market events to regulatory, human-rights, and political contexts.
Multi-beat editing and reach beyond the masthead
Within Business Insider, Martin has worked across several desks: more than three years as a markets and economics reporter, followed by his stint on the global news team, then sports, and now senior business editing. That progression means he is comfortable switching between data-heavy markets coverage, narrative features, and investigations, and between editing and reporting roles. His current work on fast-paced business news from technology to transportation builds on that versatility, allowing him to spot stories where market mechanics, corporate messaging, and human impact overlap.
His articles and edited pieces are widely distributed beyond Business Insider’s own platforms. Professional databases list his work as appearing in outlets such as Time, various MSN editions, Yahoo News, and Business Insider’s specialist markets vertical. Across this broader footprint, the distinguishing feature is consistency: clear, direct prose that treats complex business and market subjects as explainable, and that uses specific, grounded examples - from a nurse in Queens to retail savers testing a new bank - to anchor the story.
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