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Will Kubzansky

bloomberg.comUK
Interested in
Gasoline PricesRefined Oil MarketsConsumer BehaviorGeopolitics
About

Will Kubzansky covers gasoline, diesel and jet fuel for Bloomberg News, with a focus on how movements in refined oil markets flow through to household budgets, corporate decisions and financial dynamics. His reporting stands out for tying real-time price swings to concrete changes in consumer behavior and inequality, while explaining the trading, refining and geopolitical forces behind them. He works across quick-turn market coverage and deeper analytic pieces, giving readers both immediate context and a sense of what comes next for fuel costs.

A Return to $3 Gasoline

Kubzansky’s coverage of gasoline prices is anchored by scenario-driven explainers on what it would take for US drivers to see materially cheaper fuel, such as in his piece on a potential return to $3 gasoline. In that work he breaks down the conditions required for pump prices to fall, using the structure of “here’s what it will take” to walk through supply, demand and policy levers rather than treating price moves as a black box. The same approach runs through his reporting on oil-market developments, where he connects headlines about war, sanctions waivers or shifts in output to the refined products side of the market and the prices drivers actually pay. His explainer-style stories tend to start from the lived question — how much will gas cost, and why — and then move outwards to the trading desks, refineries and shipping routes that determine the answer.

Gasoline Surge Fuels a K-Shape Divide

A recurring strand in Kubzansky’s work is the distributional impact of fuel prices, particularly how expensive gasoline deepens existing economic divides. In his story on gasoline’s surge fueling a K-shaped divide in the US, he shows how the war-driven rise in prices weighed disproportionately on lower-income households, combining Federal Reserve Bank of New York analysis with concrete evidence that poorer drivers cut back on gasoline consumption while wealthier ones kept buying at roughly the same pace. That framing reveals a beat that is not just about commodities but about who absorbs the shock, and how fuel costs filter into broader patterns of inequality and spending. His LinkedIn writing on the “$4.50 gas economy” similarly traces how elevated prices translate into fewer nights out and other changes in everyday life, reinforcing the connection between pump prices and consumer behavior. Together, these pieces show him using data-heavy research and on-the-ground effects to illustrate that fuel markets are a key driver of the economy’s uneven outcomes, not merely a line item in inflation reports.

Gas, Diesel, Jet Fuel Prices Climb as Iran War Chokes

Kubzansky regularly covers breaking moves in refined products markets, especially when conflict or policy decisions disrupt supply chains. In joint reporting on gas, diesel and jet fuel prices climbing as war in Iran chokes flows, he links the escalation of fighting to tangible price increases across multiple fuels, showing how geopolitical risk migrates into the cost structure for drivers, airlines and logistics firms. His coverage of oil’s reaction to US-Iran deal progress and sanctions waivers similarly tracks how new allowances for Iranian exports, and the movement of tens of millions of barrels toward Asia, shape expectations for future supply and pricing. Beyond headline prices, he reports on operational decisions by major players, such as Chevron and Motiva curbing deliveries of key motor oil feedstock and Trafigura leading efforts to move US fuel in-country on foreign ships, highlighting how corporate strategy and shipping constraints interact with market conditions. In pieces on a global supply crunch driving US refineries to produce jet fuel at record pace, he follows the chain from crude supply through refinery runs to output of specific products, making clear why jet fuel can face its own dynamics even when gasoline and diesel move differently. This cluster of stories shows him as a refined-products specialist who treats geopolitics, logistics and corporate decisions as central inputs to price behavior, not background noise.

Drivers Shun Premium Gas as Prices Bite

Another defining element of Kubzansky’s coverage is his attention to how drivers and retailers respond on the ground as prices rise or fall. In his reporting on drivers shunning premium gas in favor of regular as prices bite, he pairs national price data from the American Automobile Association with examples of motorists, including those in performance vehicles, trading down to cheaper grades. That story illustrates his habit of translating market movements into concrete choices at the pump, showing how elevated premium prices push even brand-conscious drivers toward regular gasoline. In co-authored work on Costco’s profits and its willingness to take a hit to keep prices low, he extends that behavioral lens to companies, detailing how a retailer’s fuel pricing strategy fits into its broader financial performance and appeal to cost-sensitive customers. His coverage is frequently syndicated or picked up by other outlets — from regional newspapers reporting on drivers’ habits to international business publications examining refinery output and corporate fuel strategy — which reflects the way his stories bridge specialized commodity reporting and accessible consumer narratives. Across these pieces, Kubzansky’s distinguishing trait is a consistent focus on the choices people and firms make in response to fuel prices, grounded in specific data points and real-world examples rather than abstract discussion.

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