Will Hudson (b. 1986) is a British design journalist and media entrepreneur best known for founding influential platform It's Nice That. His work sits at the intersection of commercial design practice and cultural commentary, with particular focus on:
Successful pitches combine rigorous design analysis with accessible storytelling. Avoid:
Recent projects like his Granta Magazine translation work demonstrate enduring interest in historical design's contemporary relevance. Hudson prioritizes stories that reveal design's role in shaping societal narratives.
Will Hudson has carved a unique path as a bridge-builder between creative practice and public discourse. His career began at the intersection of design education and editorial curation, founding It's Nice That in 2007 while still completing his graphic design degree at Brighton University. This early fusion of hands-on design experience with editorial vision established Hudson as a distinctive voice in creative journalism.
Hudson's 2016 translation project for Granta Magazine revealed his nuanced approach to historical design discourse. By curating and contextualizing personal letters sent to Adolf Hitler from ordinary citizens, Hudson demonstrated his ability to extract contemporary design lessons from archival material. The work examines how propaganda aesthetics influenced public perception, with Hudson's editorial commentary highlighting parallels to modern media manipulation techniques.
In this 2020 podcast interview, Hudson articulates his philosophy of "democratizing design criticism." The discussion spans his early experiments in digital publishing to his advocacy for multidisciplinary creative practices. Of particular note is Hudson's analysis of how Instagram has reshaped design literacy, positioning visual platforms as new frontiers for public engagement with art and design.
Hudson consistently explores how tools like AI-assisted design software are reshaping creative workflows. Pitches should focus on specific case studies rather than broad trend overviews, mirroring his approach in examining 3D printing's impact on product design ethics.
With his academic roots, Hudson prioritizes stories about alternative design pedagogy. Successful pitches might examine community-led workshops or digital platforms disrupting traditional art education.
As founder of a hybrid media company, Hudson welcomes insights into eco-conscious publishing models. Recent interest in plant-based inks and carbon-neutral web hosting reflects his practical approach to sustainability.
While specific awards aren't detailed in available sources, Hudson's influence is evidenced through institutional recognition. It's Nice That has been featured in Design Museum London exhibitions, and Hudson frequently judges major design competitions including the D&AD New Blood Awards.
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Design, here are some other real estate journalist profiles you may find relevant:
