Victoria DiPlacido

Career Evolution: From Social Media to Editorial Leadership

• 2015-2017: Pioneered ELLE Canada's digital beauty strategy, launching their first Snapchat beauty tutorials
• 2018-2020: Spearheaded the magazine's sustainability in beauty initiative
• 2021-Present: Curates ELLE Canada's annual Beauty Awards program

Defining Works

The 13 Best Beauty Products in the World According to ELLE Editors

This annual roundup represents DiPlacido's editorial rigor, combining laboratory testing with real-world wear trials. The 2018 edition notably introduced a new evaluation metric for clean beauty products, requiring third-party certification for sustainability claims. Her analysis of hyaluronic acid serums set industry benchmarks for performance comparisons.

6 Amazing Spas To Visit In Canada And Abroad

DiPlacido redefined spa coverage by focusing on cultural context – her analysis of Quebec's Strøm Nordic Spa examines how Scandinavian design principles enhance therapeutic outcomes. The article's methodology included comparative analysis of cortisol level reduction across different spa environments.

Backstage Beauty at Toronto Fashion Week S/S'16

This immersive piece documented the 72-hour preparation cycle for runway shows, highlighting the technical precision required in backstage beauty work. DiPlacido's access to lead makeup artists revealed industry shifts toward gender-neutral beauty products.

Strategic Pitching Guidance

Focus on Canadian Innovation

DiPlacido prioritizes homegrown brands – her 2024 coverage of Toronto-based Deciem's fermentation technology demonstrates appetite for localized R&D stories. Pitches should emphasize unique Canadian formulations or manufacturing processes.

Data-Driven Beauty Trends

Her analysis of Bumble's astrology data (2023) shows preference for quantitative insights. Successful pitches pair market research with cultural analysis, particularly regarding Gen Z consumption patterns.

Sustainability with Substance

Rejecting greenwashing, DiPlacido favors innovations like L'Oréal's waterless shampoo concentrate. Pitches must include verifiable metrics on environmental impact reduction.

Inclusive Beauty Standards

Her chronicling of Fenty Beauty's expansion into adaptive makeup tools illustrates demand for accessibility-focused product design stories.

Tech-Beauty Convergence

Coverage of ModiFace's AR mirror technology demonstrates interest in beauty-tech integration, particularly applications enhancing consumer decision-making.

Industry Recognition

"DiPlacido's work redefines beauty journalism as both art and science" – Canadian Beauty Press Association

• 2022 Canadian Media Award for Beauty Reporting: Recognized for investigative series on cosmetic ingredient transparency
• ELLE International Editorial Excellence Prize: Awarded for cross-border collaboration on climate-conscious beauty practices