Specializing in ethical outdoor practices, Vicky Sartain shapes camping discourse through Camping Magazine and national publications. Her work balances technical expertise with environmental advocacy.
“Sartain’s reporting doesn’t just inform campers—it transforms how the industry operates.” - Outdoor Media Awards Committee, 2024
We’ve followed Vicky Sartain’s career as she’s become one of the UK’s most trusted voices in outdoor journalism. With a focus on practical wisdom and environmental stewardship, her work bridges the gap between adventure-seeking and sustainable practices.
Sartain’s journey began with trailside reporting for regional hiking publications before joining The National Trust Magazine as assistant editor. Her current role at Camping Magazine sees her shaping content strategies that balance recreational needs with ecological awareness. Key phases include:
This 2024 guide revolutionized cold-weather camping coverage by incorporating climate science data from the Met Office. Sartain partnered with meteorologists to create region-specific gear lists, addressing the UK’s shifting weather patterns. The piece led to manufacturers developing modular tent systems adaptable to temperature fluctuations.
Breaking from traditional product reviews, this 2025 investigation used lifecycle analysis to rank caravan manufacturers’ sustainability claims. The article’s "Green Miles Calculator" tool remains widely used by camping communities to assess trip emissions.
Sartain’s 2023 series combined historical archives with GPS mapping to rediscover forgotten footpaths across Trust properties. This work directly influenced the organization’s current waymarking renovation project.
Sartain prioritizes gear innovations that solve specific environmental challenges. A recent piece on biodegradable tent pegs succeeded because the manufacturer provided third-party decomposition rate tests. Avoid speculative claims about product benefits.
Her analysis of the Scandinavian friluftsliv movement gained traction by adapting principles to UK coastal paths. When pitching international outdoor trends, include case studies demonstrating relevance to British landscapes.
The "Sustainable Caravanning" article’s credibility stemmed from collaborations with the Camping and Caravanning Club’s ecology team. Proposals should include verified data partnerships.
Sartain’s team developed interactive elevation maps for hiking features. Accompany pitches with GIS-ready datasets or AR visualization concepts that enhance reader engagement.
A recent piece on AI-powered camping apps balanced technological potential with interviews from traditional navigation experts. Pitches should demonstrate awareness of outdoor culture’s historical roots.
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Outdoors, here are some other real estate journalist profiles you may find relevant:
